Customer Personas

  • Customer Personas: The Secret to Content Marketing Success

    … Customer personas are a hot topic in the marketing community; professionals in the field either love them or doubt their value. Usually, the attitude towards personas is determined by the quality of the persona research, as well as the knowledge marketers have about ways to use personas to advantage. As readers become more demanding, exacting…

    Hootsuitein Content- 13 readers -
  • 5 Tips for Developing Strong Buyer Personas

    … people identifiers. They lack the depth of information to build great content for your marketing campaigns. To help you create personas in your business, let me share 5 tips for great personas. 1. Start with ideal customer profiles To start developing personas, start with the ideal buyers of the products and services your company sells. We’re…

    Jeff Ogden/ Fearless Competitor- 8 readers -