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Customer personas are a hot topic in the marketing community; professionals in the field either love them or doubt their value. Usually, the attitude towards personas is determined by the quality of the persona research, as well as the knowledge marketers have about ways to use personas to advantage.
…Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. To create great lead generation campaigns, you start with buyer personas. In fact, in his great book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review, he calls these…
…, and we are really proud of it.. That sure as hell beats the feuding between Rick Scott and Charlie Crist, doesn’t it? Filed under: Customer personas, Demand Generation, Find New Customers, Florida, lead generation, Lead Nurturing, Lead Scoring, Management best practices, sales challenges…