Customer Profile

    • AgilOne: What is a Customer Data Platform?

      As customers communicate and create transactions with your business today, it’s getting more and more difficult to maintain a central view of the customer in real-time. I had a meeting this morning with a client of ours that was having just these difficulties. Their email marketing vendor differed from their mobile messaging platform outside of their own data repository.

      Douglas Karr/ Marketing Technology Blogin EMail- 12 readers -
  • 3 Questions You Need To Answer About Your Target Audience

    … a High-Conversion Landing Page 3. What Does Your Target Customer Want? If you’ve managed to produce answers to the last two questions, you have a set of problems your customer might hope to solve with your product or service. When it comes to understanding these problems, however, there are two levels of awareness we need to have. We need…

    Jacob Mcmillen/ The Daily Egg- 11 readers -
  • How to Reduce Churn & Sell More with Customer Insight

    … it was amazing, it isn’t being used because it doesn’t exactly fulfill his needs. Is there something missing in the product? The time to find out is now, before conversion rates fall through the floor. In fact, if you’re optimizing for conversions, getting to know who your customer should be the first step of your planning. Why is customer feedback…

    George Mathew/ The Daily Eggin How To's- 10 readers -
  • Email Marketing: Creating a customer profile

    … At IRCE 2014, Daniel Burstein, Director of Editorial Content, MECLABS Institute, sat down with Pete Prestipino, Editor-in-Chief, Website Magazine, to discuss email marketing strategy in a constantly connected world. “Customers are omnichannel,” Pete explained. “So retailers today … really need to focus on building a very rich profile…

    Jessica Lorenz/ MarketingSherpa Blogin EMail- 16 readers -
  • The Missing Manual: The Proper Care and Feeding of Your Customers

    … Tweet it! Wouldn’t it be nice if your customers came with a manual? Whenever you buy something new, it often comes with a manual. Something that let’s the owner know how to care for it for best results. Your milk has a label that tells you to keep it refrigerated. Your shirt has a tag that tells you how to keep it looking so fresh and so clean…

    Firepole Marketing Blog- 13 readers -
  • Bust the Cycle: End Feast or Famine and Get Consistent First-Rate Clients

    … know these stages and build your marketing and selling system around them, you seem like a wunderkind. When you don’t, it feels like an endless hike in the wrong size shoes. * * * Think about it. In all but the easiest sales, your customer knows what he wants. He wants to continue on with his life, deal with his problems – or avoid them; he…

    Firepole Marketing Blog- 10 readers -
  • 35% of Web Visitors Are ‘Spontaneous’ Buyers. Are You Alienating Them?

    … example of a competitive-focused landing page from FluidSurveys.com The headline conveys a classic “best” angle that appeals to competitives The subheader conveys clear advantages: “Create online, offline, mobile & tablet surveys & forms in seconds” A healthy dose of social proof to substantiate the claims Background information provides…

    Angus Lynch/ The Daily Egg- 18 readers -
  • CEI 086: Kick-Ass Marketing Funnels with Todd Brown

    … On today’s episode of Connect, Engage, Inspire, we’re talking about funnels – marketing funnels, that is. Todd Brown from Marketing Funnel Automation is here to take us through all of the levels of marketing funnels and how to use them to generate more money and become more successful. So what does that really mean? Well, Todd is the king…

    Steph Colbourn/ Firepole Marketing Blog- 20 readers -
  • How To Turn Pro Before Launching Your Website

    … Having a website is extremely important for the success of your business. It’s your piece of online real estate and a vehicle to establish sustainable income. However, owning a successful website comes with lots of responsibilities. These days you need an active blog, a newsletter, strong social media presence, and maybe a YouTube channel…

    Firepole Marketing Blogin Social Google How To's YouTube- 10 readers -
  • October Best of the Web: Launch Your Learning

    … the Grind) – Is creating a business by following your passion really the way to go? Two opposing views go head-to-head; a must-read. Why Anti-Buyer Personas are Essential to Content Marketing Success (The Sales Lion) – Has it ever occurred to you to profile who your customers are not? How Good Enough is Actually Optimal (iDoneThis) – An argument…

    Sid Kemp/ Firepole Marketing Blogin Social SEO Facebook Twitter- 14 readers -
  • How to Make Your Marketing Create More Sales

    … the best reasons for a specific group of people to buy your products and services. That is, you have to focus on your target customer. Your target customer in this context doesn’t mean the same thing you’ve probably read about elsewhere. The usual idea is to paint a very specific picture of a person who’s like a “poster version” of all…

    Firepole Marketing Blogin How To's- 5 readers -
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