Customer Profile

  • 3 Questions You Need To Answer About Your Target Audience

    … to that segment. You can’t really advertise or brand in a way that will compel the average 20-year-old man AND 40-year-old woman. Vague messaging is worse than pointless. And of course, your target customer profile isn’t limited to demographic profiles. It could be tech industry business owners making between $1-5 million in yearly revenue…

    Jacob Mcmillen/ The Daily Egg- 11 readers -
  • How to Reduce Churn & Sell More with Customer Insight

    … How do you sell a software/service to someone you know little to nothing about? And even more challenging, how do you keep that customer? Maybe you’re asking these same questions. Perhaps your buyers are excited about your product for the first few days. Then slowly, usage declines until one day, he no longer wants it. Even though he thought…

    George Mathew/ The Daily Eggin How To's- 9 readers -
  • Email Marketing: Creating a customer profile

    … At IRCE 2014, Daniel Burstein, Director of Editorial Content, MECLABS Institute, sat down with Pete Prestipino, Editor-in-Chief, Website Magazine, to discuss email marketing strategy in a constantly connected world. “Customers are omnichannel,” Pete explained. “So retailers today … really need to focus on building a very rich profile…

    Jessica Lorenz/ MarketingSherpa Blogin EMail- 15 readers -
  • The Missing Manual: The Proper Care and Feeding of Your Customers

    … Tweet it! Wouldn’t it be nice if your customers came with a manual? Whenever you buy something new, it often comes with a manual. Something that let’s the owner know how to care for it for best results. Your milk has a label that tells you to keep it refrigerated. Your shirt has a tag that tells you how to keep it looking so fresh and so clean…

    Firepole Marketing Blog- 11 readers -
  • Bust the Cycle: End Feast or Famine and Get Consistent First-Rate Clients

    … know these stages and build your marketing and selling system around them, you seem like a wunderkind. When you don’t, it feels like an endless hike in the wrong size shoes. * * * Think about it. In all but the easiest sales, your customer knows what he wants. He wants to continue on with his life, deal with his problems – or avoid them; he…

    Firepole Marketing Blog- 10 readers -
  • CEI 086: Kick-Ass Marketing Funnels with Todd Brown

    … of kings of taking prospects and turning them into excited customers with the use of a kick-ass marketing funnel. He really tells us how to do this by getting into our customer’s head and concentrating on our messaging. So let’s get into it! All you have to do is click the play button below. Podcast runtime: 22 min 48 seconds | Transcript Key Points…

    Steph Colbourn/ Firepole Marketing Blog- 19 readers -
  • How To Turn Pro Before Launching Your Website

    … functionality. The main objective here is to use your landing page as a tool to collect email addresses. Without going into too much detail, you could have an image of your free giveaway, compelling copy describing exactly how you will solve your target customers problem and a opt-in box to collect contact information. To get this up and running, you…

    Firepole Marketing Blogin Social Google How To's YouTube- 8 readers -
  • October Best of the Web: Launch Your Learning

    … the Grind) – Is creating a business by following your passion really the way to go? Two opposing views go head-to-head; a must-read. Why Anti-Buyer Personas are Essential to Content Marketing Success (The Sales Lion) – Has it ever occurred to you to profile who your customers are not? How Good Enough is Actually Optimal (iDoneThis) – An argument…

    Sid Kemp/ Firepole Marketing Blogin Social SEO Facebook Twitter- 13 readers -
  • How to Make Your Marketing Create More Sales

    …?” A: “The benefits your products/services offer.” Marketers always say, “Don’t talk about the features, talk about the benefits.” And at the very basic level, that’s what you need to do. Tweet it! Figure out what positive results people get or experience when they use your product or service. Maybe they’ll feel better. Maybe they’ll learn…

    Firepole Marketing Blogin How To's- 3 readers -
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