Customer Profile

  • AgilOne: What is a Customer Data Platform?

    …. This is why Customer Data Platforms have evolved and are gaining traction in the enterprise space. CPDs enable a corporation to integrate and map data from hundreds of sources, analyze the data, create predictions based on the data, and better and more accurately engage with their customers across any channel. Basically, it’s a 360-degree view…

    Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -
  • 3 Questions You Need To Answer About Your Target Audience

    … a High-Conversion Landing Page 3. What Does Your Target Customer Want? If you’ve managed to produce answers to the last two questions, you have a set of problems your customer might hope to solve with your product or service. When it comes to understanding these problems, however, there are two levels of awareness we need to have. We need…

    Jacob Mcmillen/ The Daily Egg- 13 readers -
  • How to Reduce Churn & Sell More with Customer Insight

    … How do you sell a software/service to someone you know little to nothing about? And even more challenging, how do you keep that customer? Maybe you’re asking these same questions. Perhaps your buyers are excited about your product for the first few days. Then slowly, usage declines until one day, he no longer wants it. Even though he thought…

    George Mathew/ The Daily Eggin How To's- 13 readers -
  • Email Marketing: Creating a customer profile

    … At IRCE 2014, Daniel Burstein, Director of Editorial Content, MECLABS Institute, sat down with Pete Prestipino, Editor-in-Chief, Website Magazine, to discuss email marketing strategy in a constantly connected world. “Customers are omnichannel,” Pete explained. “So retailers today … really need to focus on building a very rich profile…

    Jessica Lorenz/ MarketingSherpa Blogin EMail- 20 readers -
  • The Missing Manual: The Proper Care and Feeding of Your Customers

    … Tweet it! Wouldn’t it be nice if your customers came with a manual? Whenever you buy something new, it often comes with a manual. Something that let’s the owner know how to care for it for best results. Your milk has a label that tells you to keep it refrigerated. Your shirt has a tag that tells you how to keep it looking so fresh and so clean…

    Firepole Marketing Blog- 14 readers -
  • Bust the Cycle: End Feast or Famine and Get Consistent First-Rate Clients

    … because you will learn: Your customer’s changing psychological needs as he decides whether or not to buy from you or not. Exactly what to do and say at every stage to fill each need. In this manual, I’m talking to you the business owner, the entrepreneur. But if you have employees or sales people, everything here applies to them just…

    Firepole Marketing Blog- 15 readers -
  • 35% of Web Visitors Are ‘Spontaneous’ Buyers. Are You Alienating Them?

    …, Angie discussed concepts that were first introduced by Bryan and Jeffrey Eisenberg in Waiting for Your Cat to Bark. The Eisenbergs argued that customers can be segmented into four fundamental buying types: competitive, spontaneous, methodical, and humanistic. Buyer modalities are interesting because you’ll instantly recognize which category you…

    Angus Lynch/ The Daily Egg- 24 readers -
  • CEI 086: Kick-Ass Marketing Funnels with Todd Brown

    … On today’s episode of Connect, Engage, Inspire, we’re talking about funnels – marketing funnels, that is. Todd Brown from Marketing Funnel Automation is here to take us through all of the levels of marketing funnels and how to use them to generate more money and become more successful. So what does that really mean? Well, Todd is the king…

    Steph Colbourn/ Firepole Marketing Blog- 25 readers -
  • How To Turn Pro Before Launching Your Website

    … functionality. The main objective here is to use your landing page as a tool to collect email addresses. Without going into too much detail, you could have an image of your free giveaway, compelling copy describing exactly how you will solve your target customers problem and a opt-in box to collect contact information. To get this up and running, you…

    Firepole Marketing Blogin Social Google How To's YouTube- 14 readers -
  • October Best of the Web: Launch Your Learning

    … the Grind) – Is creating a business by following your passion really the way to go? Two opposing views go head-to-head; a must-read. Why Anti-Buyer Personas are Essential to Content Marketing Success (The Sales Lion) – Has it ever occurred to you to profile who your customers are not? How Good Enough is Actually Optimal (iDoneThis) – An argument…

    Sid Kemp/ Firepole Marketing Blogin Social SEO Facebook Twitter- 19 readers -
Get the top posts daily into your mailbox!
More from around the web
  • 10 Reasons Why Some People Love What They Do
    Continuing my research into what motivates highly respected achievers, I’ve come across a few gleaming nuggets of a subject that eludes most of us – what makes some people truly love their jobs.  A...
  • How to Start a WebsiteHow to Start a Website
    Creating a great website is key to running a successful business, but for those who lack the necessary tech-savvy, it could turn into a complicated process. This guide will get you started.
  • The 21 Principles of Persuasion
    How is it that certain people are so incredibly persuasive? Can we all harness those skills?  After  studying the most influential political, social, business and religious leaders, and trying coun...
  • The Cash Conversion Cycle
    see photosAFP/Getty ImagesClick for full photo gallery: 10 States Aiming To Tax Internet SalesLarge retailers like Walmart (WMT), Target (TGT), Costco (COST) and Internet retailer Amazon.com (AMZN)...
  • OracleVoice: 10 Reasons Why CEOs Don't Understand Their CustomersOracleVoice: 10 Reasons Why CEOs Don't Understand Their Customers
    Call it the CEO Paradox: in an age of increasingly sophisticated tools designed to help businesses engage with customers, most companies today are woefully—and perhaps disastrously—out of touch wit...