Customer Profile

  • AgilOne: What is a Customer Data Platform?

    … of the customer. What is a CDP? A customer data platform (CDP) is an integrated customer database managed by marketers that unifies a company’s customer data from marketing, sales and service channels to enable customer modeling and drive customer experience. Gartner, Hype Cycle for Digital Marketing and Advertising According to the CDP Institute…

    Douglas Karr/ Marketing Technology Blogin EMail- 26 readers -
  • 3 Questions You Need To Answer About Your Target Audience

    … a High-Conversion Landing Page 3. What Does Your Target Customer Want? If you’ve managed to produce answers to the last two questions, you have a set of problems your customer might hope to solve with your product or service. When it comes to understanding these problems, however, there are two levels of awareness we need to have. We need…

    Jacob Mcmillen/ The Daily Egg- 19 readers -
  • How to Reduce Churn & Sell More with Customer Insight

    … How do you sell a software/service to someone you know little to nothing about? And even more challenging, how do you keep that customer? Maybe you’re asking these same questions. Perhaps your buyers are excited about your product for the first few days. Then slowly, usage declines until one day, he no longer wants it. Even though he thought…

    George Mathew/ The Daily Eggin How To's- 19 readers -
  • Email Marketing: Creating a customer profile

    … At IRCE 2014, Daniel Burstein, Director of Editorial Content, MECLABS Institute, sat down with Pete Prestipino, Editor-in-Chief, Website Magazine, to discuss email marketing strategy in a constantly connected world. “Customers are omnichannel,” Pete explained. “So retailers today … really need to focus on building a very rich profile…

    Jessica Lorenz/ MarketingSherpa Blogin EMail- 28 readers -
  • The Missing Manual: The Proper Care and Feeding of Your Customers

    … Tweet it! Wouldn’t it be nice if your customers came with a manual? Whenever you buy something new, it often comes with a manual. Something that let’s the owner know how to care for it for best results. Your milk has a label that tells you to keep it refrigerated. Your shirt has a tag that tells you how to keep it looking so fresh and so clean…

    Firepole Marketing Blog- 23 readers -
  • Bust the Cycle: End Feast or Famine and Get Consistent First-Rate Clients

    … know these stages and build your marketing and selling system around them, you seem like a wunderkind. When you don’t, it feels like an endless hike in the wrong size shoes. * * * Think about it. In all but the easiest sales, your customer knows what he wants. He wants to continue on with his life, deal with his problems – or avoid them; he…

    Firepole Marketing Blog- 23 readers -
  • 35% of Web Visitors Are ‘Spontaneous’ Buyers. Are You Alienating Them?

    …, Angie discussed concepts that were first introduced by Bryan and Jeffrey Eisenberg in Waiting for Your Cat to Bark. The Eisenbergs argued that customers can be segmented into four fundamental buying types: competitive, spontaneous, methodical, and humanistic. Buyer modalities are interesting because you’ll instantly recognize which category you…

    Angus Lynch/ The Daily Egg- 33 readers -
  • CEI 086: Kick-Ass Marketing Funnels with Todd Brown

    … On today’s episode of Connect, Engage, Inspire, we’re talking about funnels – marketing funnels, that is. Todd Brown from Marketing Funnel Automation is here to take us through all of the levels of marketing funnels and how to use them to generate more money and become more successful. So what does that really mean? Well, Todd is the king…

    Steph Colbourn/ Firepole Marketing Blog- 39 readers -
  • How To Turn Pro Before Launching Your Website

    … functionality. The main objective here is to use your landing page as a tool to collect email addresses. Without going into too much detail, you could have an image of your free giveaway, compelling copy describing exactly how you will solve your target customers problem and a opt-in box to collect contact information. To get this up and running, you…

    Firepole Marketing Blogin Social Google How To's YouTube- 22 readers -
  • October Best of the Web: Launch Your Learning

    … in November and January! But enough about us. This post is all about you – giving you the very best the web has to offer to help you improve your marketing and grow your business. Oh, and keep on top of the latest tools and trends, too. I think Danny has been staying up late browsing the web. We have more posts for you than ever before! Grow your…

    Sid Kemp/ Firepole Marketing Blogin Social SEO Facebook Twitter- 30 readers -
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