Customer Profile

  • AgilOne: What is a Customer Data Platform?

    … As customers communicate and create transactions with your business today, it’s getting more and more difficult to maintain a central view of the customer in real-time. I had a meeting this morning with a client of ours that was having just these difficulties. Their email marketing vendor differed from their mobile messaging platform outside…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • 3 Questions You Need To Answer About Your Target Audience

    … to that segment. You can’t really advertise or brand in a way that will compel the average 20-year-old man AND 40-year-old woman. Vague messaging is worse than pointless. And of course, your target customer profile isn’t limited to demographic profiles. It could be tech industry business owners making between $1-5 million in yearly revenue…

    Jacob Mcmillen/ The Daily Egg- 12 readers -
  • How to Reduce Churn & Sell More with Customer Insight

    … How do you sell a software/service to someone you know little to nothing about? And even more challenging, how do you keep that customer? Maybe you’re asking these same questions. Perhaps your buyers are excited about your product for the first few days. Then slowly, usage declines until one day, he no longer wants it. Even though he thought…

    George Mathew/ The Daily Eggin How To's- 11 readers -
  • Email Marketing: Creating a customer profile

    … At IRCE 2014, Daniel Burstein, Director of Editorial Content, MECLABS Institute, sat down with Pete Prestipino, Editor-in-Chief, Website Magazine, to discuss email marketing strategy in a constantly connected world. “Customers are omnichannel,” Pete explained. “So retailers today … really need to focus on building a very rich profile…

    Jessica Lorenz/ MarketingSherpa Blogin EMail- 18 readers -
  • The Missing Manual: The Proper Care and Feeding of Your Customers

    … Tweet it! Wouldn’t it be nice if your customers came with a manual? Whenever you buy something new, it often comes with a manual. Something that let’s the owner know how to care for it for best results. Your milk has a label that tells you to keep it refrigerated. Your shirt has a tag that tells you how to keep it looking so fresh and so clean…

    Firepole Marketing Blog- 14 readers -
  • Bust the Cycle: End Feast or Famine and Get Consistent First-Rate Clients

    … Is your business stuck in the feast-or-famine cycle? One day, you have more work than you can handle. You’re staying up late, working too many hours, destroying your health in a desperate effort to meet deadlines. You barely have a minute to breathe – let alone market. But when you finally finish all the projects and send all the invoices…

    Firepole Marketing Blog- 12 readers -
  • 35% of Web Visitors Are ‘Spontaneous’ Buyers. Are You Alienating Them?

    …, Angie discussed concepts that were first introduced by Bryan and Jeffrey Eisenberg in Waiting for Your Cat to Bark. The Eisenbergs argued that customers can be segmented into four fundamental buying types: competitive, spontaneous, methodical, and humanistic. Buyer modalities are interesting because you’ll instantly recognize which category you…

    Angus Lynch/ The Daily Egg- 21 readers -
  • CEI 086: Kick-Ass Marketing Funnels with Todd Brown

    … of kings of taking prospects and turning them into excited customers with the use of a kick-ass marketing funnel. He really tells us how to do this by getting into our customer’s head and concentrating on our messaging. So let’s get into it! All you have to do is click the play button below. Podcast runtime: 22 min 48 seconds | Transcript Key Points…

    Steph Colbourn/ Firepole Marketing Blog- 22 readers -
  • How To Turn Pro Before Launching Your Website

    … or a podcast. Beyond all of that, you need to have a unique selling proposition and a clearly defined target audience. There’s a lot to take in and it’s easy to rush the process and not get the results that you want. I must tell you, hindsight is a powerful thing. Having now gone through the process of starting a few websites, I wish I had slowed down…

    Firepole Marketing Blogin Social Google How To's YouTube- 13 readers -
  • October Best of the Web: Launch Your Learning

    … the Grind) – Is creating a business by following your passion really the way to go? Two opposing views go head-to-head; a must-read. Why Anti-Buyer Personas are Essential to Content Marketing Success (The Sales Lion) – Has it ever occurred to you to profile who your customers are not? How Good Enough is Actually Optimal (iDoneThis) – An argument…

    Sid Kemp/ Firepole Marketing Blogin Social SEO Facebook Twitter- 17 readers -
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