Customer Relationship Management

Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support.
Posts about Customer Relationship Management
    • Account-Based Sales Strategy is the Future, and Groove is Here For It

      When it comes to SaaS software sales, targeting individuals is hardly a model of efficiency. After all, an average of 5.4 people are involved in a single enterprise sales decision. Given that group-based vetting is the norm, account-based sales (ABS) is more productive than targeting specific leads. The account-based approach to selling, however, can be time consuming.

      Marketing Technology Blog- 20 readers -
  • How to Convert Facebook Followers Into Loyal Customers

    … Have you been using your tech skills to build a steady flow of followers on Facebook? Now, learn how to convert Facebook followers into loyal customers. Are you frustrated by a lack of leads from your Facebook presence? Or, are you unsure of how to convert Facebook followers into paying customers? It's amazing: There are over 50 million…

    Search Engine Guidein Social Facebook How To's- 7 readers -
  • In 2018, Data Will Fuel the Emerging Insights Economy

    … The prospect of artificial intelligence (AI) changing everything generated considerable buzz in marketing circles in 2017, and that will continue in 2018 and the years ahead. Innovations like Salesforce Einstein, the first comprehensive AI for CRM, will give sales professionals unprecedented insights into customer needs, help support agents…

    Marketing Technology Blog- 9 readers -
  • How to Manage Client Relationships While Scaling Up Your Business

    … You could be a small entrepreneur, an individual marketer, or a small enterprise run by very few people. Whatever your situation, you might be finding it difficult to manage client relationships as you grow and scale up your business. You might tend to neglect your old clients in your zeal to build new client relationships. Or you might…

    Growmap- 11 readers -
  • Know Everything You Have to About User Retention

    … A user-seller relationship is more than a business transaction. In order to keep a business stable and going, you need the loyalty of your users more than their initial introduction to your product. In short, you need to prioritize user retention. How Do You Crack the User Retention Code? After all, loyal users are satisfied and happy users…

    Growmapin EMail- 12 readers -
  • OneLocal: A Suite of Marketing Tools for Local Businesses

    … OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and – ultimately – to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness, home services, insurance, real estate, salon, spa, or retail industries. OneLocal provides…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Workflows: Best Practices for Automating Today’s Marketing Department

    …. For example, you can create rules to automatically route an individual document or a group of related documents to a specific folder. Or define searchable, custom tags that sync with Customer Relationship Management (CRM) systems and automatically link to certain documents to aid in tracking and reporting. Smart Rules allow you to do significant process…

    Marketing Technology Blog- 19 readers -
  • 7 Tips for Attracting Consumers to Your Small Business

    … marketing message, you should design the content specifically for them. Reach Your Niche Customer Some advertising methods work better than other plans do. When you’ve developed your list of specific target audience members, you need to implement a plan for how to reach them. The more you personalize your marketing plan to suit them, the easier…

    Dana Davis/ Growmap- 16 readers -
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