Customer Relationship Management

Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support.
Posts about Customer Relationship Management
  • 7 Tips for Attracting Consumers to Your Small Business

    … capture the attention of consumers. Strengthen Relationships Transforming a new small business into a success takes a lot of hard work. While certain productivity hacks can aid you in tackling jobs on your to-do list, you also need to be engaging to your customers. You can strengthen relationships and form strong bonds by listening to your customers…

    Dana Davis/ Growmap- 16 readers -
  • InsideView Fuels Go-to-Market Success with Targeting Intelligence

    … and completeness. InsideView powers sales and marketing execution InsideView’s SaaS-based business applications put the power of Targeting Intelligence directly into sales and marketing workflows and seamlessly integrate into Marketing Automation and CRM systems. InsideView Target – Build highly-customized prospect lists to engage the right…

    Marketing Technology Blog- 20 readers -
  • All-American and CEO Jeremy Bloom Discusses Integrate

    … Unique amongst his industry peers, CEO Jeremy Bloom had an incredible career as a professional athlete. He’s a Hall-of-Fame inductee, three-time world champion, two-time Olympian and eleven-time World Cup gold medalist. If that’s not enough, Jeremy was an All-American at the University of Colorado and a 5th round draft to the Philadelphia Eagles…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 5 Steps to Winning at Account-Based Marketing

    … value in the past. We’re fortunate at Dun & Bradstreet to have access to the same data and analytics capabilities we develop for our customers. We use propensity and attrition analytic models to tell us who is most likely to grow their relationship with us, who we can potentially cross-sell to and who poses a potential risk of not renewing…

    Marketing Technology Blog- 31 readers -
  • Why Marketers Need a CMS in Their Toolkit this Year

    … for consumers. To ensure a seamless customer journey, it is integral for a CMS to run smoothly when used in conjunction with other platforms, such as Customer Relationship Management (CRM) systems. The customer should be at the centre of any marketing decision and this is no different when thinking about a CMS strategy. Tools have to be integrated…

    Marketing Technology Blog- 49 readers -
  • What is Big Data? What Are the Benefits of Big Data?

    … in real-time. The three V’s are volume, velocity and variety with credit to Doug Laney). Companies are combining marketing, sales, customer data, transactional data, social conversations and even external data like stock prices, weather and news to identify correlation and causation statistically valid models to help them make more accurate…

    Douglas Karr/ Marketing Technology Blogin EMail- 44 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    … A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how…

    Marketing Technology Blog- 29 readers -
  • An Interview with Brad Owen, CEO of NeverBounce

    … Years ago, we wrote about a new genre of email list cleansing tools. For years, it was common for companies to purchase email lists to market to prospects. It was a risky practice, often getting the sender – or even the email service provider – blocked from sending additional emails. For Internet Service Providers, it was a fairly easy thing…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
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