Customer-Relationship Management

  • Millennial Lead: A New Breed of Video Marketing

    … video marketing strategy is drumming up the necessary creative. The simple truth is the scale and pace of video creation requires exponentially more agile production capabilities. There are a myriad of solutions popping up, from animated GIF and slideshow creators at one end to crowdsourced video marketplaces on the other. One particularly…

    Inside Facebookin Affiliate- 24 readers -
  • 7 Apps You Need as a Social Media Consultant

    …, including the ability to create a simplified calendar for your marketing activities. This allows you to plan and execute your social media strategy, and to monitor it all in one place. GroupHigh The difference between a successful social media strategy and an unsuccessful one often lies in the involvement of influencers. Have the support of the right…

    AllTwitterin Social EMail- 30 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    …, identify in-the-moment services issues and conversations critical to the brand and resolve the most important issues first. Connecting your social listening to your customer-care platforms, such as Conversocial, moves you closer to smarter, faster, more targeted and human customer service. Data-driven lead generation: Social to sales is another…

    AllTwitterin Social- 25 readers -
  • The Value of Paid Social

    … often see clients use strong-performing organic content to either influence the creation of new Promoted Pins or promote those Pins directly. At the end of the day, paid is how clients are driving real results for their business. We’ve seen that clients with a strong organic presence tend to do the best when it comes to amplification through paid…

    AllTwitterin Social Facebook Twitter Retargeting- 30 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … on this phenomenon is a smart move for Twitter, which is in dire need of a Hail Mary. And Twitter is not the only potential winner in this game. Twitter’s Hail Mary Twitter, whose audience grew by just 1 percent in the second quarter of 2016 compared with the previous quarter, has been experiencing sluggish growth. Revenues were up 20 percent…

    AllFacebookin Social Twitter YouTube- 21 readers -
  • More New Features for Facebook’s Analytics for Apps

    … and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface. Product manager Josh Twist provided details on the latest round of new Analytics for Apps features in a blog post: Analytics…

    David Cohen/ AllFacebookin Social Facebook- 25 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … to your marketing automation or customer-relationship-management system to track socially engaged leads. To see ROI from your efforts, you need to see how many leads have been generated through social media, how many have closed and the revenue influenced by social media. Social media activity is a great signal of buyer intent and should…

    AllFacebookin Social Facebook Twitter- 40 readers -
  • Meet the New Market Research Executive: the Social Consumer Market Insights Professional

    … role should be respected and, more important, assimilated throughout any organization striving to understand their consumers. The power of social CMI to drive business enablement is immeasurable and, ultimately, it can lead to unprecedented success. Rebecca Carson is the head of research services at social media monitoring firm Brandwatch. Image courtesy of Shutterstock. …

    AllFacebookin Social- 30 readers -
  • A Complete Guide to Influencer Marketing

    … relationships, campaign coordination and influencer payments. They charge a flat-fee for the campaigns and offer little to no transparency into their commission or how the budget is spent. Examples include MCNs like Maker Studios and FullScreen and companies like Niche and MediaKix. It is common for managed campaign companies to brand themselves…

    AllFacebookin Social Google SaaS- 42 readers -
  • Social Intelligence Is Changing Market Research

    … of their target audience. What can a brand achieve with a social intelligence strategy? The applications are endless and cross-departmental. Uncover the who, the what and the why. Apply audience insight to an electronic customer-relationship-management strategy to drive the understanding behind evolving customer segments; how they think, act and engage. Apply…

    AllTwitterin Social Google- 24 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … “Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey, the brains behind The Seven Habits of Highly Effective People, was spot-on. Many marketing leaders and teams make this mistake when approaching social programs. As both a chief marketing officer and a leader at a social software…

    AllTwitterin Social- 37 readers -
  • Report: Ignore Customers on Social at Your Own Peril

    …-relationship-management provider Sprout Social examines just how much businesses are losing by not engaging with customers. The report notes: While brands view Facebook, Twitter and Instagram as broadcast outlets for pumping out promotional content, consumers recognize these social channels for what they truly are: powerful portals for two-way…

    Inside Facebookin Social Facebook Twitter- 20 readers -
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