Customer-Relationship Management

    • The Value of Paid Social

      With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching.

      AllTwitterin Social Facebook Twitter Retargeting- 12 readers -
    • More New Features for Facebook’s Analytics for Apps

      Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015, and updates have included the addition of custom audiences and lookalike audiences last October and a long list of new features earlier ...

      David Cohen/ AllFacebookin Social Facebook- 10 readers -
    • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

      There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. When hearing an old-style busy signal, for instance, one kid guesses that it means the phone is “loading or searching.” A good candidate for that list is linear TV.

      AllFacebookin Social Twitter YouTube- 6 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. These days, it’s rare to find a business not trying to make a social media splash…

    AllFacebookin Social Facebook Twitter- 16 readers -
  • A Complete Guide to Influencer Marketing

    … influencer channels and pushes prices up. SaaS Influencer marketing SaaS companies are designed to help buyers run their own influencer programs and manage their own influencer relationships. They are software companies and charge a software license. Examples include Traackr, GroupHigh and NeoReach (the company I co-founded). Over the past two years…

    AllFacebookin Social Google SaaS- 27 readers -
  • Social Intelligence Is Changing Market Research

    … We’ve heard it 100 times: “We’re targeting millennials.” Really? What does millennial even mean? Google tells us; “There are no precise dates for when the generation starts and ends; most researchers and commentators use birth years ranging from the early 1980s to the early 2000s. So you’re targeting anyone from 10 years old to 34 years old…

    AllTwitterin Social Google- 16 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … an informed crisis-response strategy. Market research: social media is the world’s largest focus group for businesses. Use it as such to get answers to the questions you asked, but also to the ones you did not think to ask. The methods behind using social media in this way are getting closer and closer to traditional market research (audience…

    AllTwitterin Social- 25 readers -
  • Report: Ignore Customers on Social at Your Own Peril

    …-relationship-management provider Sprout Social examines just how much businesses are losing by not engaging with customers. The report notes: While brands view Facebook, Twitter and Instagram as broadcast outlets for pumping out promotional content, consumers recognize these social channels for what they truly are: powerful portals for two-way…

    Inside Facebookin Social Facebook Twitter- 10 readers -
  • How to Maximize Facebook Lead Ads

    … application-programming interface or a third-party CRM system to get your leads immediately. Schedule Lead Ad campaigns to run while your business is operating, and use custom questions to learn the best times to follow up with potential customers. Use conversion tracking and conversion lift studies to determine which elements of your campaigns were the most successful. Advertisers: What have your experiences been like with Facebook Lead Ads? …

    David Cohen/ AllFacebookin Social Facebook How To's- 13 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. In addition, we’ve partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists. See a list of our current lead ad CRM partners and integration instructions. Create more captivating…

    David Cohen/ AllTwitterin Social Facebook- 10 readers -
  • Helpshift: 20% of Users Seek Help in Apps They Use

    … Helpshift, a customer support platform for mobile, polled 1.3 billion mobile devices over a six-month period, and discovered during that time, 20 percent of consumers actively sought help in an app they were using. Helpshift determined 284 million users searched for in-app support during the six-month time period, but only seven percent…

    AllTwitter- 10 readers -
  • Facebook Testing New Admin Panel for Messaging by Pages?

    … Facebook appears to be testing a new admin panel for pages’ messaging. Reader Marco Alonso shared the screenshot below, in which features that resemble those found in customer-relationship-management interfaces are included, and tabs are in different location. The current messaging admin panel is pictured in the bottom screenshot. Page administrators: Have you seen anything similar? …

    David Cohen/ Inside Facebookin Social Facebook- 10 readers -
  • Offerpop Launches Audience Explorer Analysis Tool

    … and understand potential high-value customers, as well as track marketing performance and target their advertising campaigns. The company added that Audience Explorer’s filtering capabilities allow clients to create and save unlimited custom-defined audience segments, which can be exported for use in other systems, such as customer-relationship…

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • Mediaocean, Merkle Become Atlas Partners

    … Mediaocean and Merkle became the latest ad-agency partners for Facebook’s Atlas advertising platform. Facebook marketing manager Nicole Maraschky announced the two new partnerships in a blog post, citing Merkle’s first-party customer-relationship-management data and the enhanced work flow for agencies enabled by Mediaocean’s Prisma campaign…

    David Cohen/ AllFacebookin Facebook- 10 readers -
Get the top posts daily into your mailbox!
3 Blogs about the topic

More from around the web