Customer-Relationship Management

  • Millennial Lead: A New Breed of Video Marketing

    … become their own marketing strategy that speaks to consumers with a voice and frequency that resembles personal expression; video communication that drives emotional engagement across disciplines–from cross-platform paid advertising to product marketing and customer-relationship management. Broadly, video marketing as a solution is widely accepted…

    Inside Facebookin Affiliate- 22 readers -
  • 7 Apps You Need as a Social Media Consultant

    … you do for clients and bill them accordingly? For this, Due is a top choice for consultants and freelancers, allowing you to create customized invoices in a matter of minutes. You can link your Due account with PayPal and Stripe, and you can also set it up to be paid via Automated Clearing House or cryptocurrencies. More important, you can…

    AllTwitterin Social EMail- 27 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … of the everyday marketer, constantly looking to improve the relationship we have with our customers from beginning to end and prove value back to our CEO and the business. This means wanting to understand and combine all of the different data groups we have in order to get a complete view of our customer, better understand how to target our prospects…

    AllTwitterin Social- 21 readers -
  • The Value of Paid Social

    …. Scale: Paid media enables marketers to reach and target hundreds of millions of users on a daily basis. High-level targeting: Leveraging first-party, logged-in data enables targeting granularity at high accuracy. Customer-relationship-management targeting capabilities mean that brands can utilize their customer data to target and create lookalike…

    AllTwitterin Social Facebook Twitter Retargeting- 30 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    …, geographic targeting, behavioral targeting and tailored audience targeting in which marketers can use their first-party data, including customer-relationship-management lists. With football fans already actively communicating on Twitter during games, the livestream and its related advertising opportunities represent a great way for advertisers to reach…

    AllFacebookin Social Twitter YouTube- 17 readers -
  • More New Features for Facebook’s Analytics for Apps

    … analytics dashboard and select your Facebook pixel from the drop-down. Today, we’ll only show Facebook pixel data going forward from the date you enable analytics, but we plan to backfill your historical data soon. Businesses using the Facebook pixel that want to combine their web and app data to view cross-platform analytics can use event source…

    David Cohen/ AllFacebookin Social Facebook- 23 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … to your marketing automation or customer-relationship-management system to track socially engaged leads. To see ROI from your efforts, you need to see how many leads have been generated through social media, how many have closed and the revenue influenced by social media. Social media activity is a great signal of buyer intent and should…

    AllFacebookin Social Facebook Twitter- 36 readers -
  • A Complete Guide to Influencer Marketing

    … Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics tools, influencer customer-relationship management and more, influencer marketing is growing exponentially. There is good reason to believe that influencer marketing is the fastest-growing marketing…

    AllFacebookin Social Google SaaS- 40 readers -
  • Social Intelligence Is Changing Market Research

    … of their target audience. What can a brand achieve with a social intelligence strategy? The applications are endless and cross-departmental. Uncover the who, the what and the why. Apply audience insight to an electronic customer-relationship-management strategy to drive the understanding behind evolving customer segments; how they think, act and engage. Apply…

    AllTwitterin Social Google- 22 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … by audience. Integrations: a key step for success is to tie social feedback to non-social data and make sure that social media does not live in its own silo. Integrations could be with your customer-relationship-management and sales tools, your business intelligence platform, your customer-care platforms or other social marketing platforms. Once siloed…

    AllTwitterin Social- 35 readers -
  • Report: Ignore Customers on Social at Your Own Peril

    …-relationship-management provider Sprout Social examines just how much businesses are losing by not engaging with customers. The report notes: While brands view Facebook, Twitter and Instagram as broadcast outlets for pumping out promotional content, consumers recognize these social channels for what they truly are: powerful portals for two-way…

    Inside Facebookin Social Facebook Twitter- 17 readers -
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