Customer-Relationship Management

  • Millennial Lead: A New Breed of Video Marketing

    … become their own marketing strategy that speaks to consumers with a voice and frequency that resembles personal expression; video communication that drives emotional engagement across disciplines–from cross-platform paid advertising to product marketing and customer-relationship management. Broadly, video marketing as a solution is widely accepted…

    Inside Facebookin Affiliate- 19 readers -
  • Pushing the Limits of Advertising With Paid Social, Mobile and Video

    … to reach more of the right people. This year, the brand is using insights gleaned from its ad operations and learning agendas on digital media platforms to inform its global marketing strategy. The best marketers view paid social, mobile and video platforms as a foundation to drive performance, closed-loop marketing and unique insights–which make all of your marketing smarter. Max Kalehoff is chief marketing officer at social ad technology and insights provider SocialCode. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter YouTube- 25 readers -
  • 7 Apps You Need as a Social Media Consultant

    …. Oktopost also integrates with the industry’s top customer-relationship-management systems and email marketing automation tools so you can use data relating to social interactions with prospects to inform your clients’ audience segmentation constructs, manual nurturing and automated email work flows. If you’re working with companies that have many team…

    AllTwitterin Social EMail- 25 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … of the everyday marketer, constantly looking to improve the relationship we have with our customers from beginning to end and prove value back to our CEO and the business. This means wanting to understand and combine all of the different data groups we have in order to get a complete view of our customer, better understand how to target our prospects…

    AllTwitterin Social- 21 readers -
  • The Value of Paid Social

    …. Scale: Paid media enables marketers to reach and target hundreds of millions of users on a daily basis. High-level targeting: Leveraging first-party, logged-in data enables targeting granularity at high accuracy. Customer-relationship-management targeting capabilities mean that brands can utilize their customer data to target and create lookalike…

    AllTwitterin Social Facebook Twitter Retargeting- 30 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. When hearing an old-style busy signal, for instance, one kid guesses that it means the phone is “loading or searching.” A good candidate for that list is linear TV. Have you ever had…

    AllFacebookin Social Twitter YouTube- 17 readers -
  • More New Features for Facebook’s Analytics for Apps

    … software-development kit for Facebook Login, sharing and more, and we’re excited to extend this SDK to support Facebook app events. These app events are identical to those you use in your native mobile app, providing a seamless cross-platform measurement experience. You’ll be able to grow your business by having a unified view of all of the activity…

    David Cohen/ AllFacebookin Social Facebook- 23 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … to your marketing automation or customer-relationship-management system to track socially engaged leads. To see ROI from your efforts, you need to see how many leads have been generated through social media, how many have closed and the revenue influenced by social media. Social media activity is a great signal of buyer intent and should…

    AllFacebookin Social Facebook Twitter- 33 readers -
  • A Complete Guide to Influencer Marketing

    Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics tools, influencer customer-relationship management and more, influencer marketing is growing exponentially. There is good reason to believe that influencer marketing is the fastest-growing marketing channel this year.

    AllFacebook- 37 readers -
  • Social Intelligence Is Changing Market Research

    … of their target audience. What can a brand achieve with a social intelligence strategy? The applications are endless and cross-departmental. Uncover the who, the what and the why. Apply audience insight to an electronic customer-relationship-management strategy to drive the understanding behind evolving customer segments; how they think, act and engage. Apply…

    AllTwitterin Social Google- 22 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … “Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey, the brains behind The Seven Habits of Highly Effective People, was spot-on. Many marketing leaders and teams make this mistake when approaching social programs. As both a chief marketing officer and a leader at a social software…

    AllTwitterin Social- 34 readers -
  • Report: Ignore Customers on Social at Your Own Peril

    … Social media is a two-way conversation between consumers and businesses, but it remains a poor way to get customer service. The communication breakdown isn’t because brands are absent; most are on multiple networks. However, brands tend to see social as a marketing medium rather than a customer-service channel. A report from social customer…

    Inside Facebookin Social Facebook Twitter- 17 readers -
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