Customer-Relationship Management

  • Millennial Lead: A New Breed of Video Marketing

    … The world is transitioning at hyperspeed into a mobile-dominated era by digitally native millennials who hold the largest share of consumer voice and the largest buying power of any generation. The pace of technological innovation presents a mind-boggling set of qualitative and quantitative challenges for marketers. Technology has driven obvious…

    Inside Facebookin Affiliate- 29 readers -
  • 7 Apps You Need as a Social Media Consultant

    …. Oktopost also integrates with the industry’s top customer-relationship-management systems and email marketing automation tools so you can use data relating to social interactions with prospects to inform your clients’ audience segmentation constructs, manual nurturing and automated email work flows. If you’re working with companies that have many team…

    AllTwitterin Social EMail- 37 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … and optimization across all teams, initiatives and programs throughout your organization. As Charles Darwin said: “In the long history of humankind (and animal kind, too), those who learned to collaborate and improvise most effectively have prevailed.” Social data should be integrated with and fueling your customer-facing initiatives…

    AllTwitterin Social- 33 readers -
  • The Value of Paid Social

    … followers based on shared interests. Like most other channels, organic provides value, but only up to a certain point. We know that Pinterest is a huge driver of traffic (usually net new), and that its organic tools like the Save button are big drivers of this traffic. Organic performance can help guide creative strategy for promoted content. We…

    AllTwitterin Social Facebook Twitter Retargeting- 37 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … of their 18- to 34-year-old viewers this fall. The way forward for TV is to position itself as merely another screen in a consumer’s panoply of media choices. Millennial viewers don’t need the TV networks for much. Even big events like the presidential debates were broadcast on Facebook. A new playbook For years, the NFL has stood alone…

    AllFacebookin Social Twitter YouTube- 25 readers -
  • More New Features for Facebook’s Analytics for Apps

    … and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface. Product manager Josh Twist provided details on the latest round of new Analytics for Apps features in a blog post: Analytics…

    David Cohen/ AllFacebookin Social Facebook- 30 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … adopters, B2B companies patterned their approaches after their B2C peers. But while B2C marketers don’t need such a targeted approach to draw new business—anyone can enjoy a Coke or crave KFC—B2B marketers can’t take the same top-of-the-funnel strategy. For niche business services, taking a generalized checklist approach to social media simply…

    AllFacebookin Social Facebook Twitter- 46 readers -
  • The Large Untapped Opportunity With Pinterest

    … within their social feed. Today that’s less of a reality and, therefore, testing this feature should be a little lower on the priority list. What it is: Advertise applications using the app pins and measure those installs using their mobile measurement partners like Kochava. This means that an advertiser can now track which installs came from…

    AllFacebookin Facebook Retargeting- 25 readers -
  • Meet the New Market Research Executive: the Social Consumer Market Insights Professional

    … role should be respected and, more important, assimilated throughout any organization striving to understand their consumers. The power of social CMI to drive business enablement is immeasurable and, ultimately, it can lead to unprecedented success. Rebecca Carson is the head of research services at social media monitoring firm Brandwatch. Image courtesy of Shutterstock. …

    AllFacebookin Social- 34 readers -
  • A Complete Guide to Influencer Marketing

    … relationships, campaign coordination and influencer payments. They charge a flat-fee for the campaigns and offer little to no transparency into their commission or how the budget is spent. Examples include MCNs like Maker Studios and FullScreen and companies like Niche and MediaKix. It is common for managed campaign companies to brand themselves…

    AllFacebookin Social Google SaaS- 48 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … performance indicators, ensuring that you’re bringing valuable insights back to the organization. Always look beyond the “so what” of social data and connect your efforts to business impact. The “so what” moment can be distressing, but once you follow the program through the stages and start mapping value back to the business, adoption will follow. Leah Pope is CMO of social insights provider Synthesio. Image courtesy of Shutterstock. …

    AllTwitterin Social- 39 readers -
  • Report: Ignore Customers on Social at Your Own Peril

    …-relationship-management provider Sprout Social examines just how much businesses are losing by not engaging with customers. The report notes: While brands view Facebook, Twitter and Instagram as broadcast outlets for pumping out promotional content, consumers recognize these social channels for what they truly are: powerful portals for two-way…

    Inside Facebookin Social Facebook Twitter- 24 readers -
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