Customer-Relationship Management

    • Smarter Marketing With a Data-Driven Technology Stack

      At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business.

      AllTwitterin Social- 14 readers -
  • The Value of Paid Social

    … With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching. Followers…

    AllTwitterin Social Facebook Twitter Retargeting- 17 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … another reminder that in 2016, TV is just another screen, witness Twitter’s latest deal with the National Football League. Twitter announced in April that it would stream 10 regular-season NFL Thursday Night Football games free and on a global basis. Although livestream numbers for the first two games have been underwhelming to some, hopping…

    AllFacebookin Social Twitter YouTube- 8 readers -
  • More New Features for Facebook’s Analytics for Apps

    … and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface. Product manager Josh Twist provided details on the latest round of new Analytics for Apps features in a blog post: Analytics…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. These days, it’s rare to find a business not trying to make a social media splash.

    AllFacebook- 20 readers -
  • A Complete Guide to Influencer Marketing

    … to work with a managed campaign company, I advise you to request performance guarantees (eCPM [enhanced cost per thousand impressions], CPV [cost per view], CPE [cost per engagement]) and approval rights on influencers and posts. Pros: Effective for one-off campaigns. Less management required from you. Good if you have no experience working…

    AllFacebookin Social Google SaaS- 29 readers -
  • Social Intelligence Is Changing Market Research

    … of their target audience. What can a brand achieve with a social intelligence strategy? The applications are endless and cross-departmental. Uncover the who, the what and the why. Apply audience insight to an electronic customer-relationship-management strategy to drive the understanding behind evolving customer segments; how they think, act and engage. Apply…

    AllTwitterin Social Google- 18 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … by audience. Integrations: a key step for success is to tie social feedback to non-social data and make sure that social media does not live in its own silo. Integrations could be with your customer-relationship-management and sales tools, your business intelligence platform, your customer-care platforms or other social marketing platforms. Once siloed…

    AllTwitterin Social- 28 readers -
  • Report: Ignore Customers on Social at Your Own Peril

    …-relationship-management provider Sprout Social examines just how much businesses are losing by not engaging with customers. The report notes: While brands view Facebook, Twitter and Instagram as broadcast outlets for pumping out promotional content, consumers recognize these social channels for what they truly are: powerful portals for two-way…

    Inside Facebookin Social Facebook Twitter- 11 readers -
  • How to Maximize Facebook Lead Ads

    … already provided to Facebook, such as names and email addresses. In January, the social network added context cards, the carousel ads format and availability on desktop to Lead Ads, and those improvements were joined in March by video, duplicate forms, new customer-relationship-management partners, customizable disclaimers and availability…

    David Cohen/ AllFacebookin Social Facebook How To's- 14 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. In addition, we’ve partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists. See a list of our current lead ad CRM partners and integration instructions. Create more captivating…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • Helpshift: 20% of Users Seek Help in Apps They Use

    … Helpshift, a customer support platform for mobile, polled 1.3 billion mobile devices over a six-month period, and discovered during that time, 20 percent of consumers actively sought help in an app they were using. Helpshift determined 284 million users searched for in-app support during the six-month time period, but only seven percent…

    AllTwitter- 13 readers -
  • Facebook Testing New Admin Panel for Messaging by Pages?

    … Facebook appears to be testing a new admin panel for pages’ messaging. Reader Marco Alonso shared the screenshot below, in which features that resemble those found in customer-relationship-management interfaces are included, and tabs are in different location. The current messaging admin panel is pictured in the bottom screenshot. Page administrators: Have you seen anything similar? …

    David Cohen/ Inside Facebookin Social Facebook- 10 readers -
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