Customer-Relationship Management

  • Millennial Lead: A New Breed of Video Marketing

    … become their own marketing strategy that speaks to consumers with a voice and frequency that resembles personal expression; video communication that drives emotional engagement across disciplines–from cross-platform paid advertising to product marketing and customer-relationship management. Broadly, video marketing as a solution is widely accepted…

    Inside Facebookin Affiliate- 29 readers -
  • 7 Apps You Need as a Social Media Consultant

    … According to data from The CMO Survey, overall marketing budget devoted to social media is expected to more than double over the next five years, from 11 percent now to 24 percent by 2020. Unfortunately, 53 percent of businesses do not know whether social media is working for them. Also, recent statistics show that social media is now…

    AllTwitterin Social EMail- 36 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 33 readers -
  • The Value of Paid Social

    … audiences. Partnerships with third-party data companies enable advertisers to target users based on offline buying behavior. Bidding: Bid types enable optimization toward a variety of campaign objectives. Optimization: Activity can be optimized on a specific goal–reach, awareness, offsite conversion or engagement. Tracking: Each platform has its own…

    AllTwitterin Social Facebook Twitter Retargeting- 37 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    …, geographic targeting, behavioral targeting and tailored audience targeting in which marketers can use their first-party data, including customer-relationship-management lists. With football fans already actively communicating on Twitter during games, the livestream and its related advertising opportunities represent a great way for advertisers to reach…

    AllFacebookin Social Twitter YouTube- 25 readers -
  • More New Features for Facebook’s Analytics for Apps

    … between them to complete tasks or activities, and 77 percent of people who have three or more devices do the same. Twist wrote on support for web analytics and improved cross-device analytics: We’ve made it as easy as possible for businesses to view cross-platform metrics for their websites and apps. Millions of businesses already embed our JavaScript…

    David Cohen/ AllFacebookin Social Facebook- 30 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … to your marketing automation or customer-relationship-management system to track socially engaged leads. To see ROI from your efforts, you need to see how many leads have been generated through social media, how many have closed and the revenue influenced by social media. Social media activity is a great signal of buyer intent and should…

    AllFacebookin Social Facebook Twitter- 46 readers -
  • The Large Untapped Opportunity With Pinterest

    … within their social feed. Today that’s less of a reality and, therefore, testing this feature should be a little lower on the priority list. What it is: Advertise applications using the app pins and measure those installs using their mobile measurement partners like Kochava. This means that an advertiser can now track which installs came from…

    AllFacebookin Facebook Retargeting- 25 readers -
  • A Complete Guide to Influencer Marketing

    … Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics tools, influencer customer-relationship management and more, influencer marketing is growing exponentially. There is good reason to believe that influencer marketing is the fastest-growing marketing…

    AllFacebookin Social Google SaaS- 48 readers -
  • Social Intelligence Is Changing Market Research

    … of their target audience. What can a brand achieve with a social intelligence strategy? The applications are endless and cross-departmental. Uncover the who, the what and the why. Apply audience insight to an electronic customer-relationship-management strategy to drive the understanding behind evolving customer segments; how they think, act and engage. Apply…

    AllTwitterin Social Google- 26 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … “Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey, the brains behind The Seven Habits of Highly Effective People, was spot-on. Many marketing leaders and teams make this mistake when approaching social programs. As both a chief marketing officer and a leader at a social software…

    AllTwitterin Social- 39 readers -
  • Report: Ignore Customers on Social at Your Own Peril

    …-relationship-management provider Sprout Social examines just how much businesses are losing by not engaging with customers. The report notes: While brands view Facebook, Twitter and Instagram as broadcast outlets for pumping out promotional content, consumers recognize these social channels for what they truly are: powerful portals for two-way…

    Inside Facebookin Social Facebook Twitter- 24 readers -
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