Customer-Relationship Management

  • Millennial Lead: A New Breed of Video Marketing

    … has provided in the past. How to achieve the first two objectives while maintaining brand consistency and leveraging performance marketing data. Video marketing defined Due to the complexity of these problems, there is no one-size-fits-all solution, but most marketers agree on one central theme: a new breed of video marketing. Videos have…

    Inside Facebookin Affiliate- 17 readers -
  • 7 Apps You Need as a Social Media Consultant

    …. Oktopost also integrates with the industry’s top customer-relationship-management systems and email marketing automation tools so you can use data relating to social interactions with prospects to inform your clients’ audience segmentation constructs, manual nurturing and automated email work flows. If you’re working with companies that have many team…

    AllTwitterin Social EMail- 19 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … of the everyday marketer, constantly looking to improve the relationship we have with our customers from beginning to end and prove value back to our CEO and the business. This means wanting to understand and combine all of the different data groups we have in order to get a complete view of our customer, better understand how to target our prospects…

    AllTwitterin Social- 17 readers -
  • The Value of Paid Social

    …. Scale: Paid media enables marketers to reach and target hundreds of millions of users on a daily basis. High-level targeting: Leveraging first-party, logged-in data enables targeting granularity at high accuracy. Customer-relationship-management targeting capabilities mean that brands can utilize their customer data to target and create lookalike…

    AllTwitterin Social Facebook Twitter Retargeting- 25 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    …, geographic targeting, behavioral targeting and tailored audience targeting in which marketers can use their first-party data, including customer-relationship-management lists. With football fans already actively communicating on Twitter during games, the livestream and its related advertising opportunities represent a great way for advertisers to reach…

    AllFacebookin Social Twitter YouTube- 14 readers -
  • More New Features for Facebook’s Analytics for Apps

    … software-development kit for Facebook Login, sharing and more, and we’re excited to extend this SDK to support Facebook app events. These app events are identical to those you use in your native mobile app, providing a seamless cross-platform measurement experience. You’ll be able to grow your business by having a unified view of all of the activity…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … aren’t on Snapchat or Instagram. Don’t spread yourself thin by trying to be everywhere at once. Use customer segmentation data to predict which platforms they use or, better yet, survey your clients. Learn their pain points, company histories and partners. Spend your social budget efficiently by using these details to speak to their needs…

    AllFacebookin Social Facebook Twitter- 28 readers -
  • A Complete Guide to Influencer Marketing

    … Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics tools, influencer customer-relationship management and more, influencer marketing is growing exponentially. There is good reason to believe that influencer marketing is the fastest-growing marketing…

    AllFacebookin Social Google SaaS- 35 readers -
  • Social Intelligence Is Changing Market Research

    … the data with other information (i.e., customer data) for richer insights. The data is open and accessible now. Marketers have never been so rich in information, and with more and more data available from a wide variety of sources, the flexibility to segment and filter data and extract segment specific insights becomes critical for marketers. Javier Burón is the co-founder and CEO of audience insights provider Audiense. Featured image courtesy of Shutterstock. …

    AllTwitterin Social Google- 21 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … technology company, I see this everyday. While we use a lot of terminology when it comes to building social strategies—social listening, social analytics, social intelligence—it all starts with the data. To take the first step toward building successful social programs, brands have to start listening to the data. Social listening—specifically…

    AllTwitterin Social- 32 readers -
  • Report: Ignore Customers on Social at Your Own Peril

    …-relationship-management provider Sprout Social examines just how much businesses are losing by not engaging with customers. The report notes: While brands view Facebook, Twitter and Instagram as broadcast outlets for pumping out promotional content, consumers recognize these social channels for what they truly are: powerful portals for two-way…

    Inside Facebookin Social Facebook Twitter- 16 readers -
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