Customer-Relationship Management

  • Millennial Lead: A New Breed of Video Marketing

    … become their own marketing strategy that speaks to consumers with a voice and frequency that resembles personal expression; video communication that drives emotional engagement across disciplines–from cross-platform paid advertising to product marketing and customer-relationship management. Broadly, video marketing as a solution is widely accepted…

    Inside Facebookin Affiliate- 28 readers -
  • 7 Apps You Need as a Social Media Consultant

    …. Oktopost also integrates with the industry’s top customer-relationship-management systems and email marketing automation tools so you can use data relating to social interactions with prospects to inform your clients’ audience segmentation constructs, manual nurturing and automated email work flows. If you’re working with companies that have many team…

    AllTwitterin Social EMail- 33 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 28 readers -
  • The Value of Paid Social

    … pixel capabilities, which enable tracking of on-site actions and audiences for retargeting. Measurement: Measurement studies allow brands to track online and in-store actions. Here is a breakdown of organic versus paid activity, by social platform: Twitter Twitter is a real-time platform where users seek out the latest news and updates. Users…

    AllTwitterin Social Facebook Twitter Retargeting- 34 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    …, geographic targeting, behavioral targeting and tailored audience targeting in which marketers can use their first-party data, including customer-relationship-management lists. With football fans already actively communicating on Twitter during games, the livestream and its related advertising opportunities represent a great way for advertisers to reach…

    AllFacebookin Social Twitter YouTube- 24 readers -
  • More New Features for Facebook’s Analytics for Apps

    … between them to complete tasks or activities, and 77 percent of people who have three or more devices do the same. Twist wrote on support for web analytics and improved cross-device analytics: We’ve made it as easy as possible for businesses to view cross-platform metrics for their websites and apps. Millions of businesses already embed our JavaScript…

    David Cohen/ AllFacebookin Social Facebook- 29 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    …. But why is it that B2C companies consistently outpace their business-to-business peers? According to Webbiquity, 88 percent of the B2B crowd uses Facebook—just 8 percent less than their B2C counterparts—so it’s not for lack of trying. The problem is one of strategy. Because B2C companies like Verizon Communications and Sony Pictures were the early…

    AllFacebookin Social Facebook Twitter- 43 readers -
  • A Complete Guide to Influencer Marketing

    Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics tools, influencer customer-relationship management and more, influencer marketing is growing exponentially. There is good reason to believe that influencer marketing is the fastest-growing marketing channel this year.

    AllFacebook- 47 readers -
  • Social Intelligence Is Changing Market Research

    … down to the individual, providing marketers with hundreds more potential data points to integrate with customer data from other channels. In The Social Intelligence Playbook for 2016, Forrester Research acknowledges that while most business-to-consumer marketing professionals now understand the importance of social media, many miss opportunities…

    AllTwitterin Social Google- 26 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … performance indicators, ensuring that you’re bringing valuable insights back to the organization. Always look beyond the “so what” of social data and connect your efforts to business impact. The “so what” moment can be distressing, but once you follow the program through the stages and start mapping value back to the business, adoption will follow. Leah Pope is CMO of social insights provider Synthesio. Image courtesy of Shutterstock. …

    AllTwitterin Social- 38 readers -
  • Report: Ignore Customers on Social at Your Own Peril

    …-relationship-management provider Sprout Social examines just how much businesses are losing by not engaging with customers. The report notes: While brands view Facebook, Twitter and Instagram as broadcast outlets for pumping out promotional content, consumers recognize these social channels for what they truly are: powerful portals for two-way…

    Inside Facebookin Social Facebook Twitter- 20 readers -
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