Customer-Relationship Management

    • 7 Apps You Need as a Social Media Consultant

      According to data from The CMO Survey, overall marketing budget devoted to social media is expected to more than double over the next five years, from 11 percent now to 24 percent by 2020. Unfortunately, 53 percent of businesses do not know whether social media is working for them. Also, recent statistics show that social media is now the No.

      AllTwitterin Social EMail- 17 readers -
    • Millennial Lead: A New Breed of Video Marketing

      The world is transitioning at hyperspeed into a mobile-dominated era by digitally native millennials who hold the largest share of consumer voice and the largest buying power of any generation. The pace of technological innovation presents a mind-boggling set of qualitative and quantitative challenges for marketers. Technology has driven obvious physical changes in the ways we live and work.

      Inside Facebookin Affiliate- 12 readers -
    • Pushing the Limits of Advertising With Paid Social, Mobile and Video

      Once upstarts, digital media platforms like Facebook, Instagram, Pinterest, Snapchat, YouTube and Twitter have become mainstream. Savvy marketers have developed playbooks of best practices, and they iterate rapidly as the platforms evolve. At Percolate’s Transition 2016 conference, Karl Meinhardt, vice president of social and digital marketing at Albertsons, and I discussed ...

      AllTwitterin Social Facebook Twitter YouTube- 16 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 15 readers -
  • The Value of Paid Social

    … With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching. Followers…

    AllTwitterin Social Facebook Twitter Retargeting- 21 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    …, geographic targeting, behavioral targeting and tailored audience targeting in which marketers can use their first-party data, including customer-relationship-management lists. With football fans already actively communicating on Twitter during games, the livestream and its related advertising opportunities represent a great way for advertisers to reach…

    AllFacebookin Social Twitter YouTube- 11 readers -
  • More New Features for Facebook’s Analytics for Apps

    … in Analytics for Apps. He also offered more details on the new user properties feature: We’re also adding a new feature called user properties that lets you integrate online and offline customer data, including information from your customer-relationship-management system and profile data from your mobile app. This allows you to filter your reports based…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … technology that helps with lead generation. If a marketer shares an article about #leadgen, you might send him your latest e-book about generating leads. Once you’ve contacted target prospects through social, it’s time to capture their contact information in your marketing automation system for easy follow-ups. Connect your social media activities…

    AllFacebookin Social Facebook Twitter- 25 readers -
  • A Complete Guide to Influencer Marketing

    … to work with a managed campaign company, I advise you to request performance guarantees (eCPM [enhanced cost per thousand impressions], CPV [cost per view], CPE [cost per engagement]) and approval rights on influencers and posts. Pros: Effective for one-off campaigns. Less management required from you. Good if you have no experience working…

    AllFacebookin Social Google SaaS- 31 readers -
  • Social Intelligence Is Changing Market Research

    … of their target audience. What can a brand achieve with a social intelligence strategy? The applications are endless and cross-departmental. Uncover the who, the what and the why. Apply audience insight to an electronic customer-relationship-management strategy to drive the understanding behind evolving customer segments; how they think, act and engage. Apply…

    AllTwitterin Social Google- 20 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … technology company, I see this everyday. While we use a lot of terminology when it comes to building social strategies—social listening, social analytics, social intelligence—it all starts with the data. To take the first step toward building successful social programs, brands have to start listening to the data. Social listening—specifically…

    AllTwitterin Social- 30 readers -
  • Report: Ignore Customers on Social at Your Own Peril

    … dialog. A total of 90 percent of the 1,000 consumers surveyed have used social sites to communicate with a brand in some way. What’s more, consumers reach out on social before all other methods, including phone or email, when they have a problem with a product or service. Messages requiring responses also increased 18 percent over the [ast year…

    Inside Facebookin Social Facebook Twitter- 15 readers -
  • How to Maximize Facebook Lead Ads

    … they are signing up for. Make sure your brand is front and center. Keep forms as short as possible, keep open-ended questions to a minimum and limit the use of multiple-choice answer options. Optimize delivery of your ads to the types of users who are most likely to convert. Create separate ad sets with separate bids for mobile and desktop. Use the Facebook…

    David Cohen/ AllFacebookin Social Facebook How To's- 15 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … questions for each market, they can copy an existing lead ad form and make edits to the form fields, instead of manually re-entering the same information into each form. New CRM partners: Businesses can get the most out of lead ads with customer-relationship-management integration. We’ve added new companies to the list of CRM partners that integrate…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • Helpshift: 20% of Users Seek Help in Apps They Use

    … of these users actually filed a support ticket after using a ‘specific self-service FAQ’ available within an app. In total, Helpshift estimated 95 percent of mobile apps lack an in-app channel for customers to receive support when they need it. In a statement, Abinash Tripathy, CEO and co-founder at Helpshift, commented: This data proves the value…

    AllTwitter- 13 readers -
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