Customer Relationships

    • The One Thing That’s Better Than Knowing Your Customers

      Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, there’s one thing that is even better than knowing your customers. And I’m going to tell you exactly what that is.

      {grow}in EMail- 11 readers -
  • Martin Lindstrom on instinct and competitive advantage

    …, or a British housewife reading The Sun. The founder of IKEA was no different. You’d find the enigmatic Ingvar Kamprad running cash registers in his stores. Why? Because he was determined to understand not just what people buy, but also why. Sitting at the checkout stand let him interact with customers, one at a time. “There is only one boss…

    {grow}- 7 readers -
  • 7 Tips For Using Twitter For Better Customer Engagement

    … one of your customers. Are you taking advantage of this? Here are seven ways you can develop better customer engagement using Twitter: 1. Keep track of your VIP customers using lists A VIP customer can be defined in any number of ways, from someone who purchases from your brand regularly, to someone who engages with your content and shares…

    Lauren Dugan/ AllTwitterin Social Twitter- 15 readers -
  • You’ve Got Brand Ambassadors. Now What?

    …) Perfect Balance of Communication One of the most important jobs a marketer has when managing a network of brand ambassadors is communicating with them. This is not to be confused with mass emailing them, asking them for constant favors or only checking in once a year. Bhakti told me they consciously touch base on a personal level…

    Kristen Matthews/ Convince and Convert- 9 readers -
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