Customer Relationships

  • The One Thing That’s Better Than Knowing Your Customers

    … and really understand what it’s like to buy from you. And don’t even get me started on listening to customers. I read at least one negative social post a day complaining about customer experience. Sprout Social’s 2016 Q3 Social Index states: 41% of people will unfollow a brand that doesn’t share relevant information. But most brands continue…

    {grow}in EMail- 18 readers -
  • Martin Lindstrom on instinct and competitive advantage

    …, all guiding the seeker to an answer. An instinct is the art of connecting thousands of impressions. One can’t consciously explain how all those dots were connected. They simply were. Some of the most powerful business leaders of all time share one thing. They trust in their instincts. Legendary instincts One example is Rupert Murdoch, who…

    {grow}- 11 readers -
  • 7 Tips For Using Twitter For Better Customer Engagement

    … one of your customers. Are you taking advantage of this? Here are seven ways you can develop better customer engagement using Twitter: 1. Keep track of your VIP customers using lists A VIP customer can be defined in any number of ways, from someone who purchases from your brand regularly, to someone who engages with your content and shares…

    Lauren Dugan/ AllTwitterin Social Twitter- 18 readers -
  • You’ve Got Brand Ambassadors. Now What?

    …) Perfect Balance of Communication One of the most important jobs a marketer has when managing a network of brand ambassadors is communicating with them. This is not to be confused with mass emailing them, asking them for constant favors or only checking in once a year. Bhakti told me they consciously touch base on a personal level…

    Kristen Matthews/ Convince and Convert- 13 readers -
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