Customer Relationships

  • Building a marketing strategy? Start with empathy.

    … addresses the role of empathy and communication, turning to both academic studies and his own experiences as a professional actor. The book proposes that the basis for all effective communication is empathy. I couldn’t agree more, especially at that airport moment. How could the customer service representative for the airline not realize…

    {grow}- 12 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … and really understand what it’s like to buy from you. And don’t even get me started on listening to customers. I read at least one negative social post a day complaining about customer experience. Sprout Social’s 2016 Q3 Social Index states: 41% of people will unfollow a brand that doesn’t share relevant information. But most brands continue…

    {grow}in EMail- 27 readers -
  • Martin Lindstrom on instinct and competitive advantage

    … Clues That Uncover Huge Trends. The post Martin Lindstrom on instinct and competitive advantage appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Why brand building depends on the imbalances in people’s lives 5 Ways to keep up with the avalanche of online customer feedback Driving economic benefits from your Alpha Audience …

    {grow}- 20 readers -
  • 7 Tips For Using Twitter For Better Customer Engagement

    … There are a number of ways that your brand can use Twitter, from becoming a thought leader to generating leads, but one of the most vibrant – and most unique – is developing meaningful relationships with your customers. On Twitter, you have the unprecedented opportunity to have one-on-one conversations in a public forum with each and every…

    Lauren Dugan/ AllTwitterin Social Twitter- 19 readers -
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