Customer Research

  • Your Definitive Guide To Customer Acquisition

    … that there are many different ways that lead to the same end goal of customer acquisition. How do you choose the right strategy? First, you have to know you target audience. Next, you have to know how they’ll make their way through your sales funnel. Do some research on both your audience and your customer acquisition funnel before you create your…

    Jon Correll/ conversionvoodoo.comin EMail- 13 readers -
  • How To Use Exit Interviews and Surveys To Improve Customer Retention

    … A lost customer is painful for your business – both for your bottom line and your ego. The importance of customer retention isn’t to be taken lightly. That’s why, in this article, we take a look at how to use exit interviews and surveys to improve customer retention. You may be wondering, “What’s the purpose? After all, they’ve already left my…

    Jon Correll/ conversionvoodoo.com- 13 readers -
  • Customer Retention Stats, Studies & Best Practices For 2016

    … Do you know the value of loyal customers? Have you ever created a strategy built around keeping those customers while maintaining and building your relationship with them? Have you explored a customer retention strategy? If not, we encourage you to do so. Retaining your current customer base is often referred to as the low-hanging fruit. What…

    Jon Correll/ conversionvoodoo.comin EMail- 23 readers -
  • 7 Tools To Include In Your Customer Acquisition Plan

    … You probably already know that it costs more to acquire a new customer than it does to keep a current one. That’s why this article is so important. When you are working to gain new customers, you want to make sure you are maximizing your dollars and doing everything right. So, to help you be as efficient as possible when trying to attract new…

    Jon Correll/ conversionvoodoo.com- 8 readers -
  • Improve Customer Retention With These 5 Tools

    … Did you know that it is seven times as expensive to acquire a new customer than it is for you to retain an existing one? Yet, companies everywhere focus more on acquisition than they do on retention. What’s more, 63% of businesses feel that customer acquisition is a more important goal. So, even though it’s more cost effective to improve…

    Jon Correll/ conversionvoodoo.comin Social- 9 readers -
  • 8 User Acquisition Tactics That Could Skyrocket Your Growth

    … It feels great to acquire a new customer, doesn’t it? How about the rush you get when someone fills out your lead generation form for the first time? All of this makes you feel super-charged, like you are doing everything exactly right. What if this happened on such a regular basis that your company was in a constant state of growth…

    Jon Correll/ conversionvoodoo.comin Social- 13 readers -
  • 5 Customer Retention Strategies To Keep Your Customers Happy

    … For many years, companies have spent the majority of their marketing budgets and marketing manpower on customer acquisition. They thought that if they could only reach more people, they would sell more. Today, as studies abound on the Internet, companies have powerful data to back up the importance of customer retention. To that end, businesses…

    Jon Correll/ conversionvoodoo.com- 8 readers -
  • Understand This BEFORE You Start Your Business

    … The success of your business depends on 3 major factors. Team Product Market Fit You can’t succeed if your business isn’t running properly or nobody knows about it… of course. But even if you’re an efficiency machine with a killer marketing strategy, you’ll never succeed if the product/market fit just isn’t there. I might be able to produce…

    Jacob Mcmillen/ The Daily Egg- 24 readers -
  • Never A/B Test Without Doing These 2 Things First

    … way to the dull ax. And, running tests without data is not likely to yield good results. In fact, it’s likely to be a pure waste of your time and money. Performing an A/B test correctly takes time, effort, research, monitoring, and analysis. So, how can we prepare? 2 Steps to Effectively Prepare for Your A/B Test Here are two steps to take before…

    Christina Gillick/ The Daily Eggin Social- 11 readers -
  • Top 10 Dumb Landing Page Mistakes You Need to Avoid

    …. The headline communicates in the language of the customers. This is a site that understands who the customers are and what they want. Coming back to Groove, here’s what they did to tell a story: they introduced a logical sequence based on customer research. The result? They doubled their conversion rates. They asked questions to: Marketers…

    George Mathew/ The Daily Egg- 16 readers -
  • A Simple Approach to Conducting Customer Research

    … interactions, or online with an online survey. If you’re interested in digging into one or more of these areas, the first thing you need to do is to come up with a research question. Good research questions are answerable with the resources you have available, and are directly relevant to your business goals. Let’s say you wanted to learn more…

    Constant Contactin EMail- 10 readers -
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