Customer Research

  • Your Definitive Guide To Customer Acquisition

    … Customer acquisition is the process you go through to gain new customers. It’s how you persuade people to purchase your products or services. Are you doing enough to increase your customer acquisition rates? In this article, we provide your definitive guide to customer acquisition. You’ll learn some advanced strategies for acquiring…

    Jon Correll/ conversionvoodoo.comin EMail- 15 readers -
  • How To Use Exit Interviews and Surveys To Improve Customer Retention

    … A lost customer is painful for your business – both for your bottom line and your ego. The importance of customer retention isn’t to be taken lightly. That’s why, in this article, we take a look at how to use exit interviews and surveys to improve customer retention. You may be wondering, “What’s the purpose? After all, they’ve already left my…

    Jon Correll/ conversionvoodoo.com- 17 readers -
  • Customer Retention Stats, Studies & Best Practices For 2016

    … Do you know the value of loyal customers? Have you ever created a strategy built around keeping those customers while maintaining and building your relationship with them? Have you explored a customer retention strategy? If not, we encourage you to do so. Retaining your current customer base is often referred to as the low-hanging fruit. What…

    Jon Correll/ conversionvoodoo.comin EMail- 31 readers -
  • 7 Tools To Include In Your Customer Acquisition Plan

    … is goal-setting. It will not only shape your customer acquisition plan, but it will also shape the people you hire and the lead generation tactics you set into motion. Here are some possible goals you might set when it comes to customer acquisition: Increase website visitors by X% Convert more website visitors into actual leads by X% Convert…

    Jon Correll/ conversionvoodoo.com- 10 readers -
  • Improve Customer Retention With These 5 Tools

    … Did you know that it is seven times as expensive to acquire a new customer than it is for you to retain an existing one? Yet, companies everywhere focus more on acquisition than they do on retention. What’s more, 63% of businesses feel that customer acquisition is a more important goal. So, even though it’s more cost effective to improve…

    Jon Correll/ conversionvoodoo.comin Social- 14 readers -
  • 8 User Acquisition Tactics That Could Skyrocket Your Growth

    … It feels great to acquire a new customer, doesn’t it? How about the rush you get when someone fills out your lead generation form for the first time? All of this makes you feel super-charged, like you are doing everything exactly right. What if this happened on such a regular basis that your company was in a constant state of growth…

    Jon Correll/ conversionvoodoo.comin Social- 18 readers -
  • 5 Customer Retention Strategies To Keep Your Customers Happy

    … For many years, companies have spent the majority of their marketing budgets and marketing manpower on customer acquisition. They thought that if they could only reach more people, they would sell more. Today, as studies abound on the Internet, companies have powerful data to back up the importance of customer retention. To that end, businesses…

    Jon Correll/ conversionvoodoo.com- 11 readers -
  • How To Use Automated Email Series To Increase Customer Retention

    Did you know it costs you more to obtain a new customer than it does to retain a current customer? In fact, 70% of businesses in one study say it’s cheaper to retain a customer than acquire a new one. They also say they get a better return on investment when they do the leg work to build a relationship with their customers. You’ve probably heard the term “low hanging fruit.

    Jon Correll/ conversionvoodoo.com- 18 readers -
  • Understand This BEFORE You Start Your Business

    … customers from your competitors. Starter’s Guide In order to discover whether your product can find it’s market fit, you have to get out there and engage with potential customers. You have to get the ball rolling in order to have any chance at building traction. Here’s a starter guide to getting that ball rolling. 1. Define your value proposition…

    Jacob Mcmillen/ The Daily Egg- 28 readers -
  • Never A/B Test Without Doing These 2 Things First

    … from those. Do you see any patterns? Also, to see what your website visitors are doing on your website, watch them. Technology like heatmaps and eye tracking make it possible to see what elements of your website your visitors are focusing on. Also, you can see if they are taking the action you want them to take and, if not, you can see what…

    Christina Gillick/ The Daily Eggin Social- 15 readers -
  • Top 10 Dumb Landing Page Mistakes You Need to Avoid

    … for the trust it radiates and also by tech firms like Dell to show professionalism. Green: Because of the way the retina functions, green is the easiest color for the eye to process. It works well for budget conscious shoppers. Being associated with “go,” green may serve as a good CTA color. Red: Red causes our hearts to beat faster by activating…

    George Mathew/ The Daily Egg- 22 readers -
  • A Simple Approach to Conducting Customer Research

    … of your own? Conducting research and collecting feedback is a valuable exercise for small businesses who want to: Understand the causes of a problem Improve an experience, product, or service Assess customer needs and expectations Determine receptivity of new products or services You can conduct this research offline, through face-to-face…

    Constant Contactin EMail- 11 readers -
  • 35% of Web Visitors Are ‘Spontaneous’ Buyers. Are You Alienating Them?

    … What do great salespeople have in common? They’re great listeners and strong judges of character. When faced with detail-oriented prospects, they morph into data nerds. When faced with fast-moving prospects, they crank up the charm. This is often loosely described as being ‘good with people,’ but there’s a more technical explanation…

    Angus Lynch/ The Daily Egg- 27 readers -
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