Customer Research

  • Your Definitive Guide To Customer Acquisition

    … that there are many different ways that lead to the same end goal of customer acquisition. How do you choose the right strategy? First, you have to know you target audience. Next, you have to know how they’ll make their way through your sales funnel. Do some research on both your audience and your customer acquisition funnel before you create your…

    Jon Correll/ conversionvoodoo.comin EMail- 15 readers -
  • How To Use Exit Interviews and Surveys To Improve Customer Retention

    … A lost customer is painful for your business – both for your bottom line and your ego. The importance of customer retention isn’t to be taken lightly. That’s why, in this article, we take a look at how to use exit interviews and surveys to improve customer retention. You may be wondering, “What’s the purpose? After all, they’ve already left my…

    Jon Correll/ conversionvoodoo.com- 17 readers -
  • Customer Retention Stats, Studies & Best Practices For 2016

    … Do you know the value of loyal customers? Have you ever created a strategy built around keeping those customers while maintaining and building your relationship with them? Have you explored a customer retention strategy? If not, we encourage you to do so. Retaining your current customer base is often referred to as the low-hanging fruit. What…

    Jon Correll/ conversionvoodoo.comin EMail- 30 readers -
  • 7 Tools To Include In Your Customer Acquisition Plan

    … You probably already know that it costs more to acquire a new customer than it does to keep a current one. That’s why this article is so important. When you are working to gain new customers, you want to make sure you are maximizing your dollars and doing everything right. So, to help you be as efficient as possible when trying to attract new…

    Jon Correll/ conversionvoodoo.com- 8 readers -
  • Improve Customer Retention With These 5 Tools

    … customer retention, companies tend to throw marketing dollars at courting new business. In this article, we encourage you not to neglect your best business prospects – these are your current customers. Create a strategy for customer retention to watch your profits soar. Today, we look at how to improve customer retention with these five tools. First…

    Jon Correll/ conversionvoodoo.comin Social- 13 readers -
  • 8 User Acquisition Tactics That Could Skyrocket Your Growth

    …. This helps you optimize your landing page for conversions and increase your customer acquisition. #3: Beginner Guides When you develop guides, whitepapers, tips and tutorials for users, you can tap right into the group of people interested in what you are offering. By offering something valuable for free, you can skyrocket your growth because users…

    Jon Correll/ conversionvoodoo.comin Social- 14 readers -
  • 5 Customer Retention Strategies To Keep Your Customers Happy

    … For many years, companies have spent the majority of their marketing budgets and marketing manpower on customer acquisition. They thought that if they could only reach more people, they would sell more. Today, as studies abound on the Internet, companies have powerful data to back up the importance of customer retention. To that end, businesses…

    Jon Correll/ conversionvoodoo.com- 9 readers -
  • Understand This BEFORE You Start Your Business

    … customers from your competitors. Starter’s Guide In order to discover whether your product can find it’s market fit, you have to get out there and engage with potential customers. You have to get the ball rolling in order to have any chance at building traction. Here’s a starter guide to getting that ball rolling. 1. Define your value proposition…

    Jacob Mcmillen/ The Daily Egg- 26 readers -
  • Never A/B Test Without Doing These 2 Things First

    …) is fair game when it comes to research. Here are just a few options: 1. Study your current customers. What do they have in common? By better understanding those who have already purchased—and why they did so—you can better appeal to new potential customers. Which of the above questions can you answer by studying your past and current customers? 2…

    Christina Gillick/ The Daily Eggin Social- 14 readers -
  • Top 10 Dumb Landing Page Mistakes You Need to Avoid

    …. The headline communicates in the language of the customers. This is a site that understands who the customers are and what they want. Coming back to Groove, here’s what they did to tell a story: they introduced a logical sequence based on customer research. The result? They doubled their conversion rates. They asked questions to: Marketers…

    George Mathew/ The Daily Egg- 21 readers -
  • A Simple Approach to Conducting Customer Research

    … customers, while 65 percent said data helps improve customer experience. When you think about how your business is using data to inform business decisions, you might think of things like: email marketing reports, website analytics, social media insights, or sales receipts. But did you also know, you can take things a step further and do research…

    Constant Contactin EMail- 10 readers -
  • 35% of Web Visitors Are ‘Spontaneous’ Buyers. Are You Alienating Them?

    … to the purchase. Which modality seems to fit your ideal customers, and how are you speaking to them to increase engagement and conversions? Angus Lynch is the Director of Marketing at GetRooster.com, a tool that helps marketers engage and convert abandoning website visitors. Angus began as an SEO copywriter in 2009, and now blogs about A/B testing and conversion optimization. …

    Angus Lynch/ The Daily Egg- 24 readers -
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