Customer Research

  • Your Definitive Guide To Customer Acquisition

    … to your website, the better. These work together to increase your natural, organic rank in the search engines. Conversion Rate Optimization Once your visitors land on your website, you have to do something with them. If they simply land on a page with content, but they don’t see any further actions to take, they’ll just bounce off. When it comes…

    Jon Correll/ conversionvoodoo.comin EMail- 9 readers -
  • How To Use Exit Interviews and Surveys To Improve Customer Retention

    … A lost customer is painful for your business – both for your bottom line and your ego. The importance of customer retention isn’t to be taken lightly. That’s why, in this article, we take a look at how to use exit interviews and surveys to improve customer retention. You may be wondering, “What’s the purpose? After all, they’ve already left my…

    Jon Correll/ conversionvoodoo.com- 13 readers -
  • Customer Retention Stats, Studies & Best Practices For 2016

    … Do you know the value of loyal customers? Have you ever created a strategy built around keeping those customers while maintaining and building your relationship with them? Have you explored a customer retention strategy? If not, we encourage you to do so. Retaining your current customer base is often referred to as the low-hanging fruit. What…

    Jon Correll/ conversionvoodoo.comin EMail- 23 readers -
  • 7 Tools To Include In Your Customer Acquisition Plan

    … or video. Consider and evaluate pay-per-click options. You want to continue to test and refine your landing page and your channels to improve your conversion rate optimization. #7: Track and Measure Data Your successful customer acquisition plan depends on constantly testing and measuring your data. Set up your data collection well in advance…

    Jon Correll/ conversionvoodoo.com- 6 readers -
  • Improve Customer Retention With These 5 Tools

    … Did you know that it is seven times as expensive to acquire a new customer than it is for you to retain an existing one? Yet, companies everywhere focus more on acquisition than they do on retention. What’s more, 63% of businesses feel that customer acquisition is a more important goal. So, even though it’s more cost effective to improve…

    Jon Correll/ conversionvoodoo.comin Social- 9 readers -
  • 8 User Acquisition Tactics That Could Skyrocket Your Growth

    …. This helps you optimize your landing page for conversions and increase your customer acquisition. #3: Beginner Guides When you develop guides, whitepapers, tips and tutorials for users, you can tap right into the group of people interested in what you are offering. By offering something valuable for free, you can skyrocket your growth because users…

    Jon Correll/ conversionvoodoo.comin Social- 11 readers -
  • 5 Customer Retention Strategies To Keep Your Customers Happy

    … For many years, companies have spent the majority of their marketing budgets and marketing manpower on customer acquisition. They thought that if they could only reach more people, they would sell more. Today, as studies abound on the Internet, companies have powerful data to back up the importance of customer retention. To that end, businesses…

    Jon Correll/ conversionvoodoo.com- 8 readers -
  • Understand This BEFORE You Start Your Business

    …’ personal metric for market fit is that 40% of your users would be “very disappointed” if they were to lose access to your product. The idea behind this metric is that your product is not just another option in the minds of your customers. It’s a a significant, beneficial part of their lives and/or businesses. In other words, your product is filling…

    Jacob Mcmillen/ The Daily Egg- 24 readers -
  • Never A/B Test Without Doing These 2 Things First

    … “Give me six hours to chop down a tree, and I’ll spend the first four sharpening the ax.” That quote, made famous by Abraham Lincoln, tells us a lot about how we should approach any A/B test… In fact, as Michael Aagaard points out in an Unbounce article: Running a series of random A/B tests on your landing page with no insight…

    Christina Gillick/ The Daily Eggin Social- 11 readers -
  • Top 10 Dumb Landing Page Mistakes You Need to Avoid

    …. The headline communicates in the language of the customers. This is a site that understands who the customers are and what they want. Coming back to Groove, here’s what they did to tell a story: they introduced a logical sequence based on customer research. The result? They doubled their conversion rates. They asked questions to: Marketers…

    George Mathew/ The Daily Egg- 15 readers -
  • A Simple Approach to Conducting Customer Research

    … of your own? Conducting research and collecting feedback is a valuable exercise for small businesses who want to: Understand the causes of a problem Improve an experience, product, or service Assess customer needs and expectations Determine receptivity of new products or services You can conduct this research offline, through face-to-face…

    Constant Contactin EMail- 10 readers -
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