Customer Retention

Customer retention is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship. A company’s ability to attract and retain new customers, is not only related to its product or services, but strongly related to the way it services its existing customers and the reputation it creates within and across the marketplace.Customer retention is more than giving the customer what they expect, it’s about exceeding their expectations so that they become loyal advocates for your brand.
Posts about Customer Retention
  • Know Everything You Have to About User Retention

    …” is how well a company keeps its paying users over a specified period of time. Successful user retention involves giving people more than what they want. Source: Redbytes Michael LeBoeuf has said, “Every company’s greatest assets are its customers, because without customers there is no company.” The customers need to keep coming back…

    Growmapin EMail- 12 readers -
  • Top 5 Small Business Customer Engagement Strategies

    … As most large corporations know very well, customer engagement is one of the keys to building long term customer loyalty and revenue streams. Many companies spent $100 billion on customer engagement efforts several years ago. Today, it’s probably much more than that. However, customer engagement isn’t something that only the largest multinational…

    Blogtrepreneur- 14 readers -
  • Three ways to turn client email into new business value

    … By Mars Dorian, {grow} Contributing Columnist A few weeks ago, a disgruntled online biz owner shared his frustrations with me. As a German, he wanted to expand his services to the American market and faced difficulties dealing with US clients via email. He blamed “cultural differences,” I told him to stop crying and ordered him to get better…

    {grow}in EMail- 18 readers -
  • [Webinar] How to Drive Customer Retention with Email Marketing

    … one-time shoppers into loyal customers. There are lots of opportunities in your transactional emails, newsletters and promotional messages to upsell and cross-sell – if you know how to do it correctly. In our webinar, How to Drive Customer Retention with Email Marketing, you’ll see examples of successful loyalty emails and strategies for your own retention-based campaigns. You’ll find out how to use: Abandoned cart emails Welcome series emails Loyalty program emails … and more. Sign up today. Seats will go fast! …

    Movable Ink Blogin EMail How To's- 22 readers -
  • 45 Ways to Create Better Customer Experiences With Emotion

    ….” The impact? An increase in customer loyalty, retention, and sales. If incorporating positive emotion into the customer experience isn’t at the core of your customer service philosophy, it’s time to recalibrate. Image Source: BillQuiseng.com How do you use emotion to improve customer relationships? There are ways you can use emotion to generate…

    Jeffbullas's Blog- 36 readers -
  • 5 Prominent Ways to Deliver the Best Customer Service Experience

    … “Courteous treatment will make a customer a walking advertisement”: J.C. Penny Corporations around the world spend billions of dollars on advertisements every single year. In the United States alone, companies will spend nearly $200 billion on ads this calendar year, and that figure is set to increase by 10% by 2018. With such staggering…

    Sawaram Suthar/ Growmap- 40 readers -
  • How to Grow Revenue 130% Using This 7-Step Customer Retention Process

    … customer retention. Customer churn is inevitable. Whilst we tried incredibly hard to keep every customer, as well as delighting them, some churn is always going to happen. We’d largely accepted it. Over time you lose some customers, but you work hard to keep everyone you can. You go out and sell more too. Net gain. Success. But deep down, I suspected…

    Jeffbullas's Blogin How To's- 16 readers -
  • 7 Ways To Grow Your Customer Base With Emails

    … Your customers are the essence of your business. Most business owners instinctively know this. What many don’t know is that you have to cultivate and nurture your customers to grow your base and retain your customers. In this article, we look at seven ways to grow your business with emails. We’ll show you how to do it and why. Let’s look…

    Jon Correll/ conversionvoodoo.comin EMail- 22 readers -
  • Why Customer Service Matters and How to Improve It

    … from a company they trust is 60-70%. What’s more, when they actually make purchases, returning customers on average spend 31% more than new customers. There is also data demonstrating that when customer retention is boosted by as little as 5%, sales increase by anywhere from 25% to 95%. Most Brands Do Not Take Advantage of the Customers They Have…

    Growmapin How To's- 25 readers -
  • How to Calculate the Lifetime Value of Your Mobile App User

    … We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance to grow their online business. Regardless of the size or sophistication, when we ask about their cost-per-acquisition and the lifetime value (LTV) of a customer, we’re often met with a blank stare. Too many companies…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • How Current Customers Are the Catalyst for Your Organization’s Success

    …. A brand that allocates more toward understanding, communicating with and learning from customers will see the benefits tenfold. Redirecting your resources to customer retention can mean anything from simple customer swag packages to dedicated support-team development to a full-fledged customer-advocacy program. Regardless of the tactic, every customer…

    Inside Facebookin Social Facebook- 26 readers -
  • How To Use Exit Interviews and Surveys To Improve Customer Retention

    … A lost customer is painful for your business – both for your bottom line and your ego. The importance of customer retention isn’t to be taken lightly. That’s why, in this article, we take a look at how to use exit interviews and surveys to improve customer retention. You may be wondering, “What’s the purpose? After all, they’ve already left my…

    Jon Correll/ conversionvoodoo.com- 22 readers -
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