Customer Retention

Customer retention is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship. A company’s ability to attract and retain new customers, is not only related to its product or services, but strongly related to the way it services its existing customers and the reputation it creates within and across the marketplace.Customer retention is more than giving the customer what they expect, it’s about exceeding their expectations so that they become loyal advocates for your brand.
Posts about Customer Retention
    • Three ways to turn client email into new business value

      By Mars Dorian, {grow} Contributing Columnist A few weeks ago, a disgruntled online biz owner shared his frustrations with me. As a German, he wanted to expand his services to the American market and faced difficulties dealing with US clients via email. He blamed “cultural differences,” I told him to stop crying and ordered him to get better at “reading” emails.

      {grow}in EMail- 13 readers -
  • [Webinar] How to Drive Customer Retention with Email Marketing

    … one-time shoppers into loyal customers. There are lots of opportunities in your transactional emails, newsletters and promotional messages to upsell and cross-sell – if you know how to do it correctly. In our webinar, How to Drive Customer Retention with Email Marketing, you’ll see examples of successful loyalty emails and strategies for your own retention-based campaigns. You’ll find out how to use: Abandoned cart emails Welcome series emails Loyalty program emails … and more. Sign up today. Seats will go fast! …

    Movable Ink Blogin EMail How To's- 21 readers -
  • How to Grow Revenue 130% Using This 7-Step Customer Retention Process

    … customer retention. Customer churn is inevitable. Whilst we tried incredibly hard to keep every customer, as well as delighting them, some churn is always going to happen. We’d largely accepted it. Over time you lose some customers, but you work hard to keep everyone you can. You go out and sell more too. Net gain. Success. But deep down, I suspected…

    Jeffbullas's Blogin How To's- 14 readers -
  • 7 Ways To Grow Your Customer Base With Emails

    … Your customers are the essence of your business. Most business owners instinctively know this. What many don’t know is that you have to cultivate and nurture your customers to grow your base and retain your customers. In this article, we look at seven ways to grow your business with emails. We’ll show you how to do it and why. Let’s look…

    Jon Correll/ conversionvoodoo.comin EMail- 18 readers -
  • Why Customer Service Matters and How to Improve It

    … from a company they trust is 60-70%. What’s more, when they actually make purchases, returning customers on average spend 31% more than new customers. There is also data demonstrating that when customer retention is boosted by as little as 5%, sales increase by anywhere from 25% to 95%. Most Brands Do Not Take Advantage of the Customers They Have…

    Growmapin How To's- 18 readers -
  • How to Calculate the Lifetime Value of Your Mobile App User

    … to boost retention. Raja Manoharan, Dot Com Infoway Once you understand the lifetime value of your customer, measure your churn rate, analyze the cost to acquire a customer, you will understand the investment you’re making and the average return on that investment. You can then make adjustments to any one or all of the variables. You may need…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • How Current Customers Are the Catalyst for Your Organization’s Success

    …. A brand that allocates more toward understanding, communicating with and learning from customers will see the benefits tenfold. Redirecting your resources to customer retention can mean anything from simple customer swag packages to dedicated support-team development to a full-fledged customer-advocacy program. Regardless of the tactic, every customer…

    Inside Facebookin Social Facebook- 18 readers -
  • How To Use Exit Interviews and Surveys To Improve Customer Retention

    … A lost customer is painful for your business – both for your bottom line and your ego. The importance of customer retention isn’t to be taken lightly. That’s why, in this article, we take a look at how to use exit interviews and surveys to improve customer retention. You may be wondering, “What’s the purpose? After all, they’ve already left my…

    Jon Correll/ conversionvoodoo.com- 17 readers -
  • Customer Retention Stats, Studies & Best Practices For 2016

    … Do you know the value of loyal customers? Have you ever created a strategy built around keeping those customers while maintaining and building your relationship with them? Have you explored a customer retention strategy? If not, we encourage you to do so. Retaining your current customer base is often referred to as the low-hanging fruit. What…

    Jon Correll/ conversionvoodoo.comin EMail- 31 readers -
  • 7 Rules of Retention Marketing

    … retention rates by just 5%, you’ll increase profits by 25-95%. While we believe in customer acquisition tactics, today, we’re going to give customer retention it’s fair representation. In this article, we look at the seven rules of retention marketing so you can improve your rates and grow your business. If the words “retention marketing” leave you…

    Jon Correll/ conversionvoodoo.com- 16 readers -
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