Customer Retention

Customer retention is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship. A company’s ability to attract and retain new customers, is not only related to its product or services, but strongly related to the way it services its existing customers and the reputation it creates within and across the marketplace.Customer retention is more than giving the customer what they expect, it’s about exceeding their expectations so that they become loyal advocates for your brand.
Posts about Customer Retention
  • How to Grow Revenue 130% Using This 7-Step Customer Retention Process

    … customer retention. Customer churn is inevitable. Whilst we tried incredibly hard to keep every customer, as well as delighting them, some churn is always going to happen. We’d largely accepted it. Over time you lose some customers, but you work hard to keep everyone you can. You go out and sell more too. Net gain. Success. But deep down, I suspected…

    Jeffbullas's Blogin How To's- 11 readers -
  • 7 Ways To Grow Your Customer Base With Emails

    … Your customers are the essence of your business. Most business owners instinctively know this. What many don’t know is that you have to cultivate and nurture your customers to grow your base and retain your customers. In this article, we look at seven ways to grow your business with emails. We’ll show you how to do it and why. Let’s look…

    Jon Correll/ conversionvoodoo.comin EMail- 10 readers -
  • Why Customer Service Matters and How to Improve It

    … from a company they trust is 60-70%. What’s more, when they actually make purchases, returning customers on average spend 31% more than new customers. There is also data demonstrating that when customer retention is boosted by as little as 5%, sales increase by anywhere from 25% to 95%. Most Brands Do Not Take Advantage of the Customers They Have…

    Growmapin How To's- 12 readers -
  • How to Calculate the Lifetime Value of Your Mobile App User

    … an infographic from Dot Com Infoway – Calculate the Life Time Value (LTV) of your App Users for Massive Branding & Success – that provides a walk-through on measuring the LTV of your mobile app user. It also provides some ways to reduce churn and increase profitability. There is no doubt about the fact that more and more people are spending most…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • How Current Customers Are the Catalyst for Your Organization’s Success

    …. A brand that allocates more toward understanding, communicating with and learning from customers will see the benefits tenfold. Redirecting your resources to customer retention can mean anything from simple customer swag packages to dedicated support-team development to a full-fledged customer-advocacy program. Regardless of the tactic, every customer…

    Inside Facebookin Social Facebook- 11 readers -
  • How To Use Exit Interviews and Surveys To Improve Customer Retention

    … A lost customer is painful for your business – both for your bottom line and your ego. The importance of customer retention isn’t to be taken lightly. That’s why, in this article, we take a look at how to use exit interviews and surveys to improve customer retention. You may be wondering, “What’s the purpose? After all, they’ve already left my…

    Jon Correll/ conversionvoodoo.com- 13 readers -
  • Customer Retention Stats, Studies & Best Practices For 2016

    … Do you know the value of loyal customers? Have you ever created a strategy built around keeping those customers while maintaining and building your relationship with them? Have you explored a customer retention strategy? If not, we encourage you to do so. Retaining your current customer base is often referred to as the low-hanging fruit. What…

    Jon Correll/ conversionvoodoo.comin EMail- 23 readers -
  • 7 Rules of Retention Marketing

    … retention rates by just 5%, you’ll increase profits by 25-95%. While we believe in customer acquisition tactics, today, we’re going to give customer retention it’s fair representation. In this article, we look at the seven rules of retention marketing so you can improve your rates and grow your business. If the words “retention marketing” leave you…

    Jon Correll/ conversionvoodoo.com- 12 readers -
  • 5 Ways to Improve Customer Loyalty With Social Media

    …. Discover five ways to improve customer loyalty with social media. #1: Listen to Customers In addition to monitoring brand sentiment, social listening can play an important role in customer retention. Specifically, you’ll want to use social listening to find out: Where your customers congregate on social media Which of your products and services…

    Social Media Examinerin Social- 17 readers -
  • Improve Customer Retention With These 5 Tools

    … Did you know that it is seven times as expensive to acquire a new customer than it is for you to retain an existing one? Yet, companies everywhere focus more on acquisition than they do on retention. What’s more, 63% of businesses feel that customer acquisition is a more important goal. So, even though it’s more cost effective to improve…

    Jon Correll/ conversionvoodoo.comin Social- 9 readers -
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