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There’s some prevailing wisdom that the cost of acquiring a new customer can be 4 to 8 times the cost of retaining one. I say prevailing wisdom because I see that statistic often shared but never actually find a resource to go with it. I’m not doubting that keeping a customer is less expensive for an organization, but there are exceptions.
… is and remains the strongest communication medium for any digital strategy. Top 5 Marketing Metrics for Success Revenue Growth Customer Satisfaction Return on Investment Customer Retention Rate Customer Acquisition So there you have it… social and mobile are getting increased attention, but the metrics that matter include keeping great customers along with acquiring new ones! © 2014 DK New Media. …