Customer Reviews

    • Product reviewing: how to utilise digital influencers

      Credible and reliable endorsements are now, more so than ever, vital to a brand’s success. Identifying and using the appropriate influencers in your marketing strategy is pivotal to ensuring that your brand and product are being seen in the right place, at the right time and most importantly, by the right people.

      Search Engine Watchin Social SEO How To's- 10 readers -
  • Why Online Reviews are Important for Your Business

    … Everybody’s a critic, especially now that it is easier than ever for customers to voice opinion online. However, how many of those online reviews are genuine? There is no doubt that in this new age run by technology, online reviews can either help or harm businesses of all types and sizes. Although some business owners may not believe online…

    E-Marketing Associatesin Social Google- 8 readers -
  • Reviews or Comparisons: Choosing The Right Content Approach

    … (or unsuccessfully) address that issue by posting a comparison, then side-by-side spec reviews can also enhance purchases and customer satisfaction. Side-By-Side: Moving Less Popular Products Another scenario in which side-by-side comparisons are helpful is when you’ve got a few products in your inventory that just don’t sell very well. Maybe you’ve had them…

    Larry Alton/ Relevance- 12 readers -
  • 4 Content Marketing Strategies to Forever Change Your Business

    … will differentiate yourself greatly from the competition. b) Going beyond just customer service, in the future your content, via a “question and answer” section, will be indexed by search engines, and other users who are using Google or Bing will be able to find your content and will possibly be converted into one of your clients. c) If you do…

    Relevancein Content- 13 readers -
  • How to Get Your Customers to Write Rave Reviews about You

    … marketing to customers, just like Amazon changed the landscape for consumer products. Relying on reviews before making purchasing decisions is one of the biggest markers of the shift of power from businesses to customers that is challenging companies to keep up. While the changing balance of power is obvious in B2C settings with the rapid rise…

    Relevancein How To's- 11 readers -
  • 33 Ways You Can Increase Social Media Engagement with Your Brand

    …). Massive mentions often gain a lot of engagement. Make use of trending hashtags when you find ones that can be linked to your market/brand some way. Search and find out questions people ask (relevant to your market) on places like Twitter, Quora, Google+ and more and answer them. Introduce a limited-time sale/discount or tell fans stocks…

    Marketing Technology Blogin Social- 20 readers -
  • Do Hotel Guests Reviews Really Matter?

    … Ebert; Only this review is about your hotel. The ability to leave a review is real, but do hotel guest reviews really matter? The answer is rather complicated, and before we look at both sides of the argument, some relevant information must be covered. TripAdvisor—I am sure that you know of this channel. The customers who use the site are likely…

    E-Marketing Associatesin SEO Google Facebook- 8 readers -
  • How to Use Customer Reviews and Ratings for SEO

    … It's no secret that customer reviews and ratings are a good thing. Social proof is a demonstrably powerful effect, with more than two-thirds of online users being influenced by customer reviews and testimonials in their purchasing decisions. They may see a review and be prompted to take immediate action, thus affecting your on-page conversion…

    Search Engine Guidein SEO How To's- 8 readers -
  • How to Improve Customer Reviews

    … of the first places that most customers look when they are making their hotel booking decision are travel review sites. Some of the most popular are Yelp, TripAdvisor, and many of the OTA’s websites (Go ahead, check out your reviews) The reason that many people like to check these out is because they can pry open the door into the hotel…

    E-Marketing Associatesin How To's- 11 readers -
  • 7 Tips to Market Your Brand Using Customer Reviews

    … There is no one better than your satisfied consumers to narrate your success stories. With as much as 70% of people relying on customer reviews before making a purchase, Consumerist.com reveals that it’s a good idea to include a review or comment expressed in your customers’ own words when marketing your brand on different channels. Sharing…

    Jeffbullas's Blog- 10 readers -
  • How 4 Brands Effectively Responded to Customers

    … When Cheerios came out with its gluten-free line, social media platforms erupted with Celiac and gluten-intolerant customers celebrating. Perhaps following in the wake of the Chex cereal flavors, Cheerios listened to consumer needs and created a product line to appeal to a very specific sub-set of customer. Then the worst thing happened…

    MarketingSherpa Blogin How To's- 13 readers -
  • Online Reviews: How to Respond to Fraudulent Reviews

    … majority of a business’s prospective customers are filtering through review sites. Since Google favors this type of content, reviews are a new SEO tactic, and that’s why site owners are adding some type of rating and review component. For instance, a lot of hospitality businesses like Starwood Hotels have added reviews to their websites. He says…

    Michael Stelzner/ Social Media Examinerin How To's- 13 readers -
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