Customer Reviews

  • Product reviewing: how to utilise digital influencers

    … high importance on the use of influencers. So, with 69% of brands saying product launch is top priority, should you be incorporating it into your marketing strategy? So what are the benefits of product reviews? In a report published last year it was estimated that more than half of UK adults use online reviews and that 6% look at a blog or a vlog…

    Search Engine Watchin Social SEO How To's- 13 readers -
  • Why Online Reviews are Important for Your Business

    … Everybody’s a critic, especially now that it is easier than ever for customers to voice opinion online. However, how many of those online reviews are genuine? There is no doubt that in this new age run by technology, online reviews can either help or harm businesses of all types and sizes. Although some business owners may not believe online…

    E-Marketing Associatesin Social Google- 9 readers -
  • Reviews or Comparisons: Choosing The Right Content Approach

    … Two of the most popular ways to present products are review posts that focus on the details of a single product and side-by-side comparisons that allow buyers to look at competing options. But while both of these strategies have strengths, which one has the best overall sales advantage? The answer likely has more to do with the products than…

    Larry Alton/ Relevance- 15 readers -
  • 4 Content Marketing Strategies to Forever Change Your Business

    … There are two universal truths that will determine your start-up from the very beginning: a) developing an excellent product is not in itself sufficient for guaranteeing success, and b) as in all business ventures, the resources available to invest in marketing are very thin, perhaps better put: nonexistent. In order to successfully hurdle these…

    Relevancein Content- 14 readers -
  • How to Get Your Customers to Write Rave Reviews about You

    … marketing to customers, just like Amazon changed the landscape for consumer products. Relying on reviews before making purchasing decisions is one of the biggest markers of the shift of power from businesses to customers that is challenging companies to keep up. While the changing balance of power is obvious in B2C settings with the rapid rise…

    Relevancein How To's- 15 readers -
  • 33 Ways You Can Increase Social Media Engagement with Your Brand

    … are running out on a product – fear-of-missing-out will help you get more clicks on your posts. When you tweet or reply to a post, use animated GIFs. GIFs are inherently funny and get people to like/comment on them (more engagement). Ask for feedback (on some product you’re working on) and ideas (for new products that people want). It’s surprising…

    Marketing Technology Blogin Social- 24 readers -
  • Do Hotel Guests Reviews Really Matter?

    … Ebert; Only this review is about your hotel. The ability to leave a review is real, but do hotel guest reviews really matter? The answer is rather complicated, and before we look at both sides of the argument, some relevant information must be covered. TripAdvisor—I am sure that you know of this channel. The customers who use the site are likely…

    E-Marketing Associatesin SEO Google Facebook- 12 readers -
  • How to Use Customer Reviews and Ratings for SEO

    … rate, or they may be indirectly influenced by the review, influencing them to refer friends and family to your business, or causing them to buy from you at a later date. This alone should be enough for you to seek more (and better) online reviews, but what about search engine visibility? Is it possible for your online reviews to influence your…

    Search Engine Guidein SEO How To's- 8 readers -
  • How to Improve Customer Reviews

    … of the first places that most customers look when they are making their hotel booking decision are travel review sites. Some of the most popular are Yelp, TripAdvisor, and many of the OTA’s websites (Go ahead, check out your reviews) The reason that many people like to check these out is because they can pry open the door into the hotel…

    E-Marketing Associatesin How To's- 13 readers -
  • 7 Tips to Market Your Brand Using Customer Reviews

    …: Mdgadvertising.com) Reliability (27%), expertise (21%) & professionalism (18%) are the most important reputation traits for a local business. (Source: Invespcro.com) A customer is likely to spend 31% more on a business with “excellent” reviews. (Source: Webfeat.net) Reviews can make or break a brand and encouraging satisfied customers…

    Jeffbullas's Blog- 11 readers -
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