Customer Reviews

  • The most effective ways to respond to negative reviews

    … Customer reviews are one of the most important pieces of your marketing campaign, and research has indicated they may have significant impact on your ranking in search. In fact, 84% of consumers trust an online review as much as they would a personal referral. However, not all reviews are positive. At some point throughout the history of your…

    Amanda Disilvestro/ Search Engine Watch- 23 readers -
  • Respond to Negative Reviews Online in 6 Steps

    … When you get a negative review online, it can feel like the worst thing that’s ever happened to your business. Any local business owner who’s earned a less-than-shining review online knows what happens next… you begin fighting the overwhelming urge to respond immediately and right the wrong you’ve been dealt. Note: In some instances, it [...] Read More... The post Respond to Negative Reviews Online in 6 Steps appeared first on Dex Media. …

    Dex Media- 12 readers -
  • Product reviewing: how to utilise digital influencers

    … Credible and reliable endorsements are now, more so than ever, vital to a brand’s success. Identifying and using the appropriate influencers in your marketing strategy is pivotal to ensuring that your brand and product are being seen in the right place, at the right time and most importantly, by the right people. It is becoming increasingly…

    Search Engine Watchin Social SEO How To's- 30 readers -
  • Why Online Reviews are Important for Your Business

    … Everybody’s a critic, especially now that it is easier than ever for customers to voice opinion online. However, how many of those online reviews are genuine? There is no doubt that in this new age run by technology, online reviews can either help or harm businesses of all types and sizes. Although some business owners may not believe online…

    E-Marketing Associatesin Social Google- 15 readers -
  • Reviews or Comparisons: Choosing The Right Content Approach

    … (or unsuccessfully) address that issue by posting a comparison, then side-by-side spec reviews can also enhance purchases and customer satisfaction. Side-By-Side: Moving Less Popular Products Another scenario in which side-by-side comparisons are helpful is when you’ve got a few products in your inventory that just don’t sell very well. Maybe you’ve had them…

    Larry Alton/ Relevance- 26 readers -
  • 4 Content Marketing Strategies to Forever Change Your Business

    … will differentiate yourself greatly from the competition. b) Going beyond just customer service, in the future your content, via a “question and answer” section, will be indexed by search engines, and other users who are using Google or Bing will be able to find your content and will possibly be converted into one of your clients. c) If you do…

    Relevancein Content- 16 readers -
  • How to Get Your Customers to Write Rave Reviews about You

    … marketing to customers, just like Amazon changed the landscape for consumer products. Relying on reviews before making purchasing decisions is one of the biggest markers of the shift of power from businesses to customers that is challenging companies to keep up. While the changing balance of power is obvious in B2C settings with the rapid rise…

    Relevancein How To's- 25 readers -
  • 33 Ways You Can Increase Social Media Engagement with Your Brand

    … for the society and let people know you care about social values. Charity, help and social responsibility drive engagement up. Run a giveaway or a contest where liking / commenting is inherently a part of the giveaway/contest. Automatically increases engagement. Curate a lot of links / resources and share them with the credits (tag the source…

    Marketing Technology Blogin Social- 32 readers -
  • Do Hotel Guests Reviews Really Matter?

    … Ebert; Only this review is about your hotel. The ability to leave a review is real, but do hotel guest reviews really matter? The answer is rather complicated, and before we look at both sides of the argument, some relevant information must be covered. TripAdvisor—I am sure that you know of this channel. The customers who use the site are likely…

    E-Marketing Associatesin SEO Google Facebook- 15 readers -
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