Customer Reviews

  • Product reviewing: how to utilise digital influencers

    … high importance on the use of influencers. So, with 69% of brands saying product launch is top priority, should you be incorporating it into your marketing strategy? So what are the benefits of product reviews? In a report published last year it was estimated that more than half of UK adults use online reviews and that 6% look at a blog or a vlog…

    Search Engine Watchin Social SEO How To's- 12 readers -
  • How a strategy for customer reviews can impact SEO #BrightonSEO

    … Chris Bullick, Managing Director & Head of Marketing Services for Pull Digital, delivered an interesting presentation at Brighton SEO last week about how reviews can affect purchasing decisions and what this means for SEO. When we start discussing the idea of adding reviews to a brand’s strategy, here are the most persuasive stats to support…

    Search Engine Watchin Social SEO How To's- 10 readers -
  • Why Online Reviews are Important for Your Business

    … Everybody’s a critic, especially now that it is easier than ever for customers to voice opinion online. However, how many of those online reviews are genuine? There is no doubt that in this new age run by technology, online reviews can either help or harm businesses of all types and sizes. Although some business owners may not believe online…

    E-Marketing Associatesin Social Google- 8 readers -
  • Reviews or Comparisons: Choosing The Right Content Approach

    … (or unsuccessfully) address that issue by posting a comparison, then side-by-side spec reviews can also enhance purchases and customer satisfaction. Side-By-Side: Moving Less Popular Products Another scenario in which side-by-side comparisons are helpful is when you’ve got a few products in your inventory that just don’t sell very well. Maybe you’ve had them…

    Larry Alton/ Relevance- 12 readers -
  • 4 Content Marketing Strategies to Forever Change Your Business

    … will differentiate yourself greatly from the competition. b) Going beyond just customer service, in the future your content, via a “question and answer” section, will be indexed by search engines, and other users who are using Google or Bing will be able to find your content and will possibly be converted into one of your clients. c) If you do…

    Relevancein Content- 13 readers -
  • How to Get Your Customers to Write Rave Reviews about You

    … marketing to customers, just like Amazon changed the landscape for consumer products. Relying on reviews before making purchasing decisions is one of the biggest markers of the shift of power from businesses to customers that is challenging companies to keep up. While the changing balance of power is obvious in B2C settings with the rapid rise…

    Relevancein How To's- 12 readers -
  • 33 Ways You Can Increase Social Media Engagement with Your Brand

    …). Even a small set of people participating in the poll helps increase your engagement and reach easily. Participate in relevant Twitter chats because engagement is usually high during a Twitter chat for a variety of reasons (amount of tweets, popularity of a #hashtag, the chat-community etc) Got customer reviews? Share them on your social profiles…

    Marketing Technology Blogin Social- 22 readers -
  • Do Hotel Guests Reviews Really Matter?

    … Ebert; Only this review is about your hotel. The ability to leave a review is real, but do hotel guest reviews really matter? The answer is rather complicated, and before we look at both sides of the argument, some relevant information must be covered. TripAdvisor—I am sure that you know of this channel. The customers who use the site are likely…

    E-Marketing Associatesin SEO Google Facebook- 11 readers -
  • How to Use Customer Reviews and Ratings for SEO

    … It's no secret that customer reviews and ratings are a good thing. Social proof is a demonstrably powerful effect, with more than two-thirds of online users being influenced by customer reviews and testimonials in their purchasing decisions. They may see a review and be prompted to take immediate action, thus affecting your on-page conversion…

    Search Engine Guidein SEO How To's- 8 readers -
  • How to Improve Customer Reviews

    … of the first places that most customers look when they are making their hotel booking decision are travel review sites. Some of the most popular are Yelp, TripAdvisor, and many of the OTA’s websites (Go ahead, check out your reviews) The reason that many people like to check these out is because they can pry open the door into the hotel…

    E-Marketing Associatesin How To's- 12 readers -
  • 7 Tips to Market Your Brand Using Customer Reviews

    …: Mdgadvertising.com) Reliability (27%), expertise (21%) & professionalism (18%) are the most important reputation traits for a local business. (Source: Invespcro.com) A customer is likely to spend 31% more on a business with “excellent” reviews. (Source: Webfeat.net) Reviews can make or break a brand and encouraging satisfied customers…

    Jeffbullas's Blog- 11 readers -
  • How 4 Brands Effectively Responded to Customers

    … When Cheerios came out with its gluten-free line, social media platforms erupted with Celiac and gluten-intolerant customers celebrating. Perhaps following in the wake of the Chex cereal flavors, Cheerios listened to consumer needs and created a product line to appeal to a very specific sub-set of customer. Then the worst thing happened…

    MarketingSherpa Blogin How To's- 13 readers -
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