Customer Reviews

  • Product reviewing: how to utilise digital influencers

    … high importance on the use of influencers. So, with 69% of brands saying product launch is top priority, should you be incorporating it into your marketing strategy? So what are the benefits of product reviews? In a report published last year it was estimated that more than half of UK adults use online reviews and that 6% look at a blog or a vlog…

    Search Engine Watchin Social SEO How To's- 17 readers -
  • Why Online Reviews are Important for Your Business

    … Everybody’s a critic, especially now that it is easier than ever for customers to voice opinion online. However, how many of those online reviews are genuine? There is no doubt that in this new age run by technology, online reviews can either help or harm businesses of all types and sizes. Although some business owners may not believe online…

    E-Marketing Associatesin Social Google- 9 readers -
  • Reviews or Comparisons: Choosing The Right Content Approach

    … (or unsuccessfully) address that issue by posting a comparison, then side-by-side spec reviews can also enhance purchases and customer satisfaction. Side-By-Side: Moving Less Popular Products Another scenario in which side-by-side comparisons are helpful is when you’ve got a few products in your inventory that just don’t sell very well. Maybe you’ve had them…

    Larry Alton/ Relevance- 18 readers -
  • 4 Content Marketing Strategies to Forever Change Your Business

    … There are two universal truths that will determine your start-up from the very beginning: a) developing an excellent product is not in itself sufficient for guaranteeing success, and b) as in all business ventures, the resources available to invest in marketing are very thin, perhaps better put: nonexistent. In order to successfully hurdle these…

    Relevancein Content- 14 readers -
  • How to Get Your Customers to Write Rave Reviews about You

    … marketing to customers, just like Amazon changed the landscape for consumer products. Relying on reviews before making purchasing decisions is one of the biggest markers of the shift of power from businesses to customers that is challenging companies to keep up. While the changing balance of power is obvious in B2C settings with the rapid rise…

    Relevancein How To's- 17 readers -
  • 33 Ways You Can Increase Social Media Engagement with Your Brand

    …). Even a small set of people participating in the poll helps increase your engagement and reach easily. Participate in relevant Twitter chats because engagement is usually high during a Twitter chat for a variety of reasons (amount of tweets, popularity of a #hashtag, the chat-community etc) Got customer reviews? Share them on your social profiles…

    Marketing Technology Blogin Social- 26 readers -
  • Do Hotel Guests Reviews Really Matter?

    …, if negative, or by the owner, if positive). Many have found this point to be true through practice, after staying in a hotel (or more broadly, buying a product, patronizing an establishment, or using a service) only to determine that the positive reviews that supported it are false; the opposite scenario is similarly true. It’s also worth noting there…

    E-Marketing Associatesin SEO Google Facebook- 12 readers -
  • How to Use Customer Reviews and Ratings for SEO

    … It's no secret that customer reviews and ratings are a good thing. Social proof is a demonstrably powerful effect, with more than two-thirds of online users being influenced by customer reviews and testimonials in their purchasing decisions. They may see a review and be prompted to take immediate action, thus affecting your on-page conversion…

    Search Engine Guidein SEO How To's- 8 readers -
  • How to Improve Customer Reviews

    … of the first places that most customers look when they are making their hotel booking decision are travel review sites. Some of the most popular are Yelp, TripAdvisor, and many of the OTA’s websites (Go ahead, check out your reviews) The reason that many people like to check these out is because they can pry open the door into the hotel…

    E-Marketing Associatesin How To's- 14 readers -
  • 7 Tips to Market Your Brand Using Customer Reviews

    … There is no one better than your satisfied consumers to narrate your success stories. With as much as 70% of people relying on customer reviews before making a purchase, Consumerist.com reveals that it’s a good idea to include a review or comment expressed in your customers’ own words when marketing your brand on different channels. Sharing…

    Jeffbullas's Blog- 16 readers -
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