Customer Reviews

    • Customer reviews: The not-so-secret SEO tactic

      No matter what industry you’re in or what your business does, you want to be as close as possible to the top of a search engine results page (SERP). And of course, SEO is what gets you there, taking into consideration more than 200 ranking signals, such as the quality of your content, backlinks, mobile optimization, and keywords.

      Mike O'brien/ Search Engine Watchin SEO- 16 readers -
  • OneLocal: A Suite of Marketing Tools for Local Businesses

    … to drive revenue growth & save you time. There’s no infrastructure or setup time required, simply login and watch OneLocal work for your business. The OneLocal Suite of Products includes: ReviewEdge – collect and centralize your customer feedback and generate more online reviews. ReferralMagic – leverage word-of-mouth marketing, reduce…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • The most effective ways to respond to negative reviews

    … Customer reviews are one of the most important pieces of your marketing campaign, and research has indicated they may have significant impact on your ranking in search. In fact, 84% of consumers trust an online review as much as they would a personal referral. However, not all reviews are positive. At some point throughout the history of your…

    Amanda Disilvestro/ Search Engine Watch- 24 readers -
  • Respond to Negative Reviews Online in 6 Steps

    … When you get a negative review online, it can feel like the worst thing that’s ever happened to your business. Any local business owner who’s earned a less-than-shining review online knows what happens next… you begin fighting the overwhelming urge to respond immediately and right the wrong you’ve been dealt. Note: In some instances, it [...] Read More... The post Respond to Negative Reviews Online in 6 Steps appeared first on Dex Media. …

    Dex Media- 12 readers -
  • Product reviewing: how to utilise digital influencers

    … high importance on the use of influencers. So, with 69% of brands saying product launch is top priority, should you be incorporating it into your marketing strategy? So what are the benefits of product reviews? In a report published last year it was estimated that more than half of UK adults use online reviews and that 6% look at a blog or a vlog…

    Search Engine Watchin Social SEO How To's- 31 readers -
  • Why Online Reviews are Important for Your Business

    … Everybody’s a critic, especially now that it is easier than ever for customers to voice opinion online. However, how many of those online reviews are genuine? There is no doubt that in this new age run by technology, online reviews can either help or harm businesses of all types and sizes. Although some business owners may not believe online…

    E-Marketing Associatesin Social Google- 15 readers -
  • Reviews or Comparisons: Choosing The Right Content Approach

    … (or unsuccessfully) address that issue by posting a comparison, then side-by-side spec reviews can also enhance purchases and customer satisfaction. Side-By-Side: Moving Less Popular Products Another scenario in which side-by-side comparisons are helpful is when you’ve got a few products in your inventory that just don’t sell very well. Maybe you’ve had them…

    Larry Alton/ Relevance- 26 readers -
  • 4 Content Marketing Strategies to Forever Change Your Business

    …, a very useful strategy is to collect these consultations, redact an excellent, high quality answer, and then publish it in a new section that is entirely dedicated for this use. It would be like a “FAQ” section but with a boost. Moz is an example of this, through their “Forum Questions,” where experts respond to your doubts about inbound…

    Relevancein Content- 16 readers -
  • How to Get Your Customers to Write Rave Reviews about You

    … marketing to customers, just like Amazon changed the landscape for consumer products. Relying on reviews before making purchasing decisions is one of the biggest markers of the shift of power from businesses to customers that is challenging companies to keep up. While the changing balance of power is obvious in B2C settings with the rapid rise…

    Relevancein How To's- 27 readers -
  • 33 Ways You Can Increase Social Media Engagement with Your Brand

    …). Even a small set of people participating in the poll helps increase your engagement and reach easily. Participate in relevant Twitter chats because engagement is usually high during a Twitter chat for a variety of reasons (amount of tweets, popularity of a #hashtag, the chat-community etc) Got customer reviews? Share them on your social profiles…

    Marketing Technology Blogin Social- 32 readers -
  • Do Hotel Guests Reviews Really Matter?

    … Ebert; Only this review is about your hotel. The ability to leave a review is real, but do hotel guest reviews really matter? The answer is rather complicated, and before we look at both sides of the argument, some relevant information must be covered. TripAdvisor—I am sure that you know of this channel. The customers who use the site are likely…

    E-Marketing Associatesin SEO Google Facebook- 15 readers -
Get the top posts daily into your mailbox!