Customer Satisfaction

  • Should happy employees be your next marketing tactic?

    …, for example showing employee interactions, social events, examples of organisational culture, internal projects and organisational opportunities, clearly demonstrate employee satisfaction without seeming forced or staged. A lot can be done not just through your social media marketing but also through your content marketing strategy to promote employee…

    Lush Digitalin Social Content- 20 readers -
  • 6 Key Performance Metrics for Customer Satisfaction

    … abstract concepts to capture and measure. Satisfaction is often in the eye of the beholder, and if you’re using a tool like a survey, you’re relying on self-reported data that presents only one side of the story. In addition, “success” is multi-faceted: A customer may be happy overall, but there may be some hidden deal-breakers that are hurting your retention metrics. Ritika Puri, Salesforce. Here’s an infographic from Salesforce, Keep Them Happy: How to Make Your Customer Satisfaction Scores Skyrocket: © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 36 readers -
  • Suck Less | A Plea For User-Centric Design: Powered By You!

    … and in reports! Wait. What? Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Yes. They are all things I love and have repeatedly asked you to care for. But, perhaps I'm at fault for creating…

    Avinash Kaushik/ Occam's Razor- 31 readers -
  • Why You Should Reevaluate Your Customer Survey Approach

    … This article was originally published on businesscollective.com. As company decisions increasingly become data- and customer-driven, it’s tempting to go into feedback overdrive and attempt to collect as much data as you can get your hands on. But asking for too much feedback can actually have harmful effects, such as a decline in response rates…

    Acceleration Partners- 11 readers -
  • How Facebook, Twitter Updates Improve Customer Service

    …), but with Twitter’s new update, brands can privately request feedback from customers, as well. Using traditional NPS (Net Promoter Score) and CSAT (Customer Satisfaction) methods, companies can request customers to participate in surveys housed within Twitter. What’s more, that data can be easily stored on Twitter, and customer-service reps are able to follow…

    AllTwitterin Social Facebook Twitter How To's- 23 readers -
  • Why Do Hotels Need Free Wi-Fi? Pt 2

    … If you missed our last post about “Why Do Hotels Need Free Wi-Fi?”, this is a follow up in addition to it. We left off with the choice some hotels make by charging for their Wi-Fi services. As this is a good way to earn extra profit, it can also be a way to discourage guests from staying with you. People like to get more bang for their buck…

    E-Marketing Associates- 7 readers -
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