Customer Satisfaction

    • Unsexy Fundamentals Focus: User Experiences That Print Money

      Like me, I'm sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix modeling. Predictive analytics. Human-centric analysis. Oh, and let's not forget the application of machine learning to every facet of your work. It is genuinely fun to work on these opportunities.

      Avinash Kaushik/ Occam's Razor- 9 readers -
  • How to Break Up With A Customer (& Still Maintain a Good Relationship)

    … “It’s not you it’s me.” You’ve probably heard this phrase a million times in romantic comedies or maybe in your own life, but have you heard that from a client? Probably not. In my experience, you’re more likely to hear “It’s not me, it’s you,” when dealing with a client or customer breakup. …

    The IMPACT Blog- 4 readers -
  • How to Create a Successful Customer Retention Plan

    … I’ll never forget the feeling I had when I lost my first client. I was 24 years old, new to the inbound marketing game, and it hit me like a brick wall. I was blindsided, which meant my boss was blindsided, and I felt like I let the whole company down. I’ll never forget the feeling -- but I’ll also never forget the lesson I learned. Though I…

    The IMPACT Blogin How To's- 14 readers -
  • Should happy employees be your next marketing tactic?

    …, for example showing employee interactions, social events, examples of organisational culture, internal projects and organisational opportunities, clearly demonstrate employee satisfaction without seeming forced or staged. A lot can be done not just through your social media marketing but also through your content marketing strategy to promote employee…

    Lush Digitalin Social Content- 20 readers -
  • 6 Key Performance Metrics for Customer Satisfaction

    … was some very angry customers who had to repeatedly call back in order to find a resolution. If you are going to monitor your customer satisfaction with regard to customer service and customer support, here are 6 key performance metrics you should begin measuring now: Hold Time – The amount of time customers spend on hold. Your customer service…

    Douglas Karr/ Marketing Technology Blog- 36 readers -
  • Suck Less | A Plea For User-Centric Design: Powered By You!

    … and in reports! Wait. What? Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Yes. They are all things I love and have repeatedly asked you to care for. But, perhaps I'm at fault for creating…

    Avinash Kaushik/ Occam's Razor- 31 readers -
  • Why You Should Reevaluate Your Customer Survey Approach

    … are so obsessed with acquiring data that they aren’t thinking strategically about what information to collect and how to use it. Companies need to be smarter about what they collect. Rather than asking customers for feedback at every touchpoint, set parameters on how often it makes sense for you to survey. For instance, we survey our clients once…

    Acceleration Partners- 11 readers -
  • How Facebook, Twitter Updates Improve Customer Service

    …), but with Twitter’s new update, brands can privately request feedback from customers, as well. Using traditional NPS (Net Promoter Score) and CSAT (Customer Satisfaction) methods, companies can request customers to participate in surveys housed within Twitter. What’s more, that data can be easily stored on Twitter, and customer-service reps are able to follow…

    AllTwitterin Social Facebook Twitter How To's- 23 readers -
  • Why Do Hotels Need Free Wi-Fi? Pt 2

    … If you missed our last post about “Why Do Hotels Need Free Wi-Fi?”, this is a follow up in addition to it. We left off with the choice some hotels make by charging for their Wi-Fi services. As this is a good way to earn extra profit, it can also be a way to discourage guests from staying with you. People like to get more bang for their buck…

    E-Marketing Associates- 7 readers -
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