Customer Satisfaction Scores

  • It Pays to Provide Customer Service via Twitter (Report)

    … one entire point hither, 2.66 compared with 3.66. Quick responses are key: When airlines responded to customers’ tweets in less than six minutes, those customers were willing to pay nearly $20 more to fly with that airline on future trips. In the telecommunications industry, customer were willing to pay $17 per month more for phone plans when…

    David Cohen/ AllTwitterin Social Twitter- 18 readers -
  • 6 Key Performance Metrics for Customer Satisfaction

    … abstract concepts to capture and measure. Satisfaction is often in the eye of the beholder, and if you’re using a tool like a survey, you’re relying on self-reported data that presents only one side of the story. In addition, “success” is multi-faceted: A customer may be happy overall, but there may be some hidden deal-breakers that are hurting your retention metrics. Ritika Puri, Salesforce. Here’s an infographic from Salesforce, Keep Them Happy: How to Make Your Customer Satisfaction Scores Skyrocket: © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 35 readers -
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