Customer Segmentation

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them. Market segmentation strategies may be used to identify the target customers, and provide supporting data for positioning to achieve a marketing plan objective. Businesses may develop product differentiation strategies, or an undifferentiated approach, involving specific products or product lines depending on the specific demand and attributes of the target segment.
Posts about Customer Segmentation
  • Customer Segmentation for Small Business

    … customer list. Segmentation = marketing speak for grouping customers for purposes of… Targeted messages or offers. A study by marketing software company Marketo found that list segmentation was by far the biggest success factor in email campaigns. Identifying high value customers—big spenders, frequent visitors, “net promoters” who refer new…

    Jeff B. Copeland/ Dex Mediain EMail- 22 readers -
  • Use Your Customers…. For Internet Advertising

    … at the local arcade. What you are experiencing is one of the most common problems in Internet Advertising, and it is something that will ruin every customer interaction until you fix it… You Create Internet Advertising That Cater To Your Business Oftentimes, businesses forget that they are not their customers and design their Internet Advertising…

    Adam Lundquist/ Nerds Do It Betterin Paid Search- 17 readers -
  • Roundup: 11 B2B Marketing Reports and One Killer Infographic

    … the information necessary to plan and implement a more effective lead generation effort. Circle research: B2B Market Segmentation – This report from UK based Circle research outlines approaches to B2B customer segmentation and how to implement a segmentation model. LinkedIn: The 2014 Professional Content Consumption Report – Understanding how business…

    Lee Odden/ TopRank®in Social Mobile- 19 readers -
  • eCommerce Tips for Increasing Holiday Sales

    As the “most wonderful time of the year” for online shopping and spending quickly approaches, if you have an online business then you are surely at the edge of your seat and waiting for the flood gates to open. However, just having an ecommerce site doesn’t promise riches of any kind. As much as you may be preparing for the year end sales spike, millions of other sites and e ...

    Zac Johnson/ Zac Johnson- 4 readers -
  • 150+ fresh A/B email split testing ideas you could be doing today

    … Have you ever noticed that some emails do better than others? A single send can outperform your average newsletter by a mile and then some. As an email marketer you want to make sure you’re sending the most engaging emails possible. Why are some doing better than others? Can you lift all to that level or above? A/B split testing is a great result…

    Jordie Van Rijn/ Emailmondayin EMail- 13 readers -
  • How News UK digs into data to build its subscriber base

    … organizations typically haven’t needed. “The Googles of this world are trying to poach our people now. Data-driven product packaging and customer segmentation skills are highly sought after,” said Duncan. He admits there’s still room for improvement though. “We’re still amateur compared to Amazon, but who isn’t?” The post How News UK digs into data to build its subscriber base appeared first on Digiday. …

    Chris Smith/ Digidayin How To's- 3 readers -
  • CMOs Plan a Digital Overhaul for 2015

    … assign themselves an A-plus in the area of digital marketing performance, and 41 percent admit to feeling challenged with insufficient budgets and difficulties convincing higher-ups of the benefits of their campaigns. In terms of data, 63 percent of respondents want to optimize their marketing efforts with customer segmentation and targeting, but only…

    Amanda Walgrove/ Relevancein Content- 14 readers -
  • Smutty no more: GoDaddy CMO says it’s time to move on

    … shift in its marketing strategy? Why is it making the shift now? In early 2012, we did a pretty broad customer segmentation study which was on people who were very small businesses and who were building websites. We then did a brand research study, and layered the results from both. We found out that at the core of these small businesses is the go…

    Tanya Dua/ Digidayin Google- 4 readers -
  • Here Comes the Content Marketing Shakeout

    … Start the countdown. The tick tock until the big content marketing software shakeup is under way. At last year’s Content Marketing World event, I met with multiple venture capitalists hungry to get a piece of the seemingly explosive market for content marketing software, a bucket into which I place all curation, production, governance…

    Jay Baer/ Convince and Convertin Social Content- 10 readers -
  • 7 Ways To Mine The Hidden Gold In Your Customer Data

    … mining. Just check out the Interscope Records example in the Webinar. But you don’t have to go Full Monty to be able to use data to improve your marketing. Here are seven ways you can make data work for you, and the results companies have had with each: 1. Omni-Channel Experience With Account Linking Best represented by the Interscope Records case…

    Jay Baer/ Convince and Convert- 16 readers -