Customer Segmentation

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them. Market segmentation strategies may be used to identify the target customers, and provide supporting data for positioning to achieve a marketing plan objective. Businesses may develop product differentiation strategies, or an undifferentiated approach, involving specific products or product lines depending on the specific demand and attributes of the target segment.
Posts about Customer Segmentation
  • Customer Segmentation for Small Business

    … customer list. Segmentation = marketing speak for grouping customers for purposes of… Targeted messages or offers. A study by marketing software company Marketo found that list segmentation was by far the biggest success factor in email campaigns. Identifying high value customers—big spenders, frequent visitors, “net promoters” who refer new…

    Jeff B. Copeland/ Dex Mediain EMail- 26 readers -
  • Use Your Customers…. For Internet Advertising

    … at the local arcade. What you are experiencing is one of the most common problems in Internet Advertising, and it is something that will ruin every customer interaction until you fix it… You Create Internet Advertising That Cater To Your Business Oftentimes, businesses forget that they are not their customers and design their Internet Advertising…

    Adam Lundquist/ Nerds Do It Betterin Paid Search- 21 readers -
  • Roundup: 11 B2B Marketing Reports and One Killer Infographic

    … and insights as well as some of the biggest B2B marketers in the world including AT&T, Microsoft, IBM, GE, American Express and many more. Industry stats cover CRM, automation, social media, content marketing, mobile marketing and lead generation. CMI & MarketingProfs: 2015 B2B Content Marketing Benchmark, Budgets and Trends North America – Well…

    Lee Odden/ TopRank®in Social Mobile- 27 readers -
  • eCommerce Tips for Increasing Holiday Sales

    … Christmas trees and winter snow… all wrapped nicely around your best selling products and specials. Take a look at how popular brands like Old Navy and PetSmart bring that special holiday feeling to their site design every year. But don’t forget… it’s not just web site designs and themes you need to be paying attention to — also think about…

    Zac Johnson/ Zac Johnsonin Paid Search SEO Google- 7 readers -
  • 150+ fresh A/B email split testing ideas you could be doing today

    … with 150+ ideas for A/B email split tests to try. Some i did before with clients, not all will be suitable for your own email marketing program, use it for inspiration. Product image variations Soft sell (benefits) versus hard sell (buy now) Pre-header text Style based versus product based Headline copy and size Tell the CEO that he cannot…

    Jordie Van Rijn/ Emailmondayin EMail- 20 readers -
  • How News UK digs into data to build its subscriber base

    …. It’s cross-selling different products like Times Travel and Sun Bingo through its marketing channels based on user interests. There’s also constant process of A/B testing to improve conversion rates on its sites. News UK’s switch to digital subscriptions from a free website has given the business new marketing capabilities — those which news…

    Chris Smith/ Digidayin How To's- 6 readers -
  • CMOs Plan a Digital Overhaul for 2015

    … assign themselves an A-plus in the area of digital marketing performance, and 41 percent admit to feeling challenged with insufficient budgets and difficulties convincing higher-ups of the benefits of their campaigns. In terms of data, 63 percent of respondents want to optimize their marketing efforts with customer segmentation and targeting, but only…

    Amanda Walgrove/ Relevancein Content- 19 readers -
  • Smutty no more: GoDaddy CMO says it’s time to move on

    … GoDaddy advertising is getting a facelift. The web hosting platform and domain provider has long been known for its raunchy advertising. After all, who could forget the icky, seemingly never-ending liplock between supermodel Bar Rafaeli and a pudgy, red-faced computer nerd that was the brand’s Super Bowl ad last year? But all that is set…

    Tanya Dua/ Digidayin Google- 4 readers -
  • Here Comes the Content Marketing Shakeout

    … Start the countdown. The tick tock until the big content marketing software shakeup is under way. At last year’s Content Marketing World event, I met with multiple venture capitalists hungry to get a piece of the seemingly explosive market for content marketing software, a bucket into which I place all curation, production, governance…

    Jay Baer/ Convince and Convertin Social Content- 11 readers -
  • 7 Ways To Mine The Hidden Gold In Your Customer Data

    … The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant and persuasive. You may have to but once you have it you’ll have the Mother Lode of customer engagement capabilities. That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from…

    Jay Baer/ Convince and Convert- 17 readers -
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