Customer Segmentation

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them. Market segmentation strategies may be used to identify the target customers, and provide supporting data for positioning to achieve a marketing plan objective. Businesses may develop product differentiation strategies, or an undifferentiated approach, involving specific products or product lines depending on the specific demand and attributes of the target segment.
Posts about Customer Segmentation
  • Customer Segmentation for Small Business

    … customer list. Segmentation = marketing speak for grouping customers for purposes of… Targeted messages or offers. A study by marketing software company Marketo found that list segmentation was by far the biggest success factor in email campaigns. Identifying high value customers—big spenders, frequent visitors, “net promoters” who refer new…

    Jeff B. Copeland/ Dex Mediain EMail- 25 readers -
  • Use Your Customers…. For Internet Advertising

    … You feel like you are on a bad blind date when potential customers visit your website. It is clear that you are not connecting with them – however, instead of ending the bad blind date with an awkward hug outside the restaurant, your poor customer interaction ends with you going out of business. This is a real problem. Users come to your…

    Adam Lundquist/ Nerds Do It Betterin Paid Search- 17 readers -
  • Roundup: 11 B2B Marketing Reports and One Killer Infographic

    … marketers in Q4 and on into 2015. Click on each report image to download (some require registration). Insight Venture Partners – Periodic Table of B2B Digital Marketing Metrics and Glossary – A very handy guide of digital marketing tactics with corresponding industry averages for performance. It also includes a glossary for the uninitiated to B2B…

    Lee Odden/ TopRank®in Social Mobile- 20 readers -
  • eCommerce Tips for Increasing Holiday Sales

    … email designs, landing pages, flyers, customer segmentation (gifts for girls/guys) and so much more. Each of these tweaks and methods can bring a nice boost to your holiday conversions and sales. SEO, AdWords and Blogging Many of us focus our efforts on important SEO and keywords throughout the year, but we also forget the importance of how SEO plays…

    Zac Johnson/ Zac Johnsonin Paid Search SEO Google- 4 readers -
  • 150+ fresh A/B email split testing ideas you could be doing today

    … more of previously successful campaigns Adding scroll indicators or scroll promoting design Ask to fill a wishlist and update preferences Placement of Social Media buttons Highly personalised offers and content Call to action (CTA) button colour en design Add a see / search all catalogue link Customer versus non customer segmentation…

    Jordie Van Rijn/ Emailmondayin EMail- 15 readers -
  • How News UK digs into data to build its subscriber base

    … to retarget ads, devise new products, personalize its content. But doing so has meant investing in skills most newspaper groups have never had to have. “We looked around the organization and were honest with ourselves — none of us had taken a pound directly from a consumer before,” said News UK’s CMO Chris Duncan. Its subsequent recruitment drive…

    Chris Smith/ Digidayin How To's- 4 readers -
  • CMOs Plan a Digital Overhaul for 2015

    … assign themselves an A-plus in the area of digital marketing performance, and 41 percent admit to feeling challenged with insufficient budgets and difficulties convincing higher-ups of the benefits of their campaigns. In terms of data, 63 percent of respondents want to optimize their marketing efforts with customer segmentation and targeting, but only…

    Amanda Walgrove/ Relevancein Content- 14 readers -
  • Smutty no more: GoDaddy CMO says it’s time to move on

    … shift in its marketing strategy? Why is it making the shift now? In early 2012, we did a pretty broad customer segmentation study which was on people who were very small businesses and who were building websites. We then did a brand research study, and layered the results from both. We found out that at the core of these small businesses is the go…

    Tanya Dua/ Digidayin Google- 4 readers -
  • Here Comes the Content Marketing Shakeout

    … funding. Angels and VCs paid for the Content Marketing World vendor expo, not the customers of the exhibiting companies. Of course, this isn’t 100% true, as there were a small handful of companies in attendance that have bootstrapped all the way, and the big, big guys like SAP can pay for a small trade show presence (comparatively, for them…

    Jay Baer/ Convince and Convertin Social Content- 10 readers -
  • 7 Ways To Mine The Hidden Gold In Your Customer Data

    … The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant and persuasive. You may have to but once you have it you’ll have the Mother Lode of customer engagement capabilities. That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from…

    Jay Baer/ Convince and Convert- 16 readers -
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