Customer Segmentation

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them. Market segmentation strategies may be used to identify the target customers, and provide supporting data for positioning to achieve a marketing plan objective. Businesses may develop product differentiation strategies, or an undifferentiated approach, involving specific products or product lines depending on the specific demand and attributes of the target segment.
Posts about Customer Segmentation
  • Customer Segmentation for Small Business

    … customer list. Segmentation = marketing speak for grouping customers for purposes of… Targeted messages or offers. A study by marketing software company Marketo found that list segmentation was by far the biggest success factor in email campaigns. Identifying high value customers—big spenders, frequent visitors, “net promoters” who refer new…

    Jeff B. Copeland/ Dex Mediain EMail- 21 readers -
  • Use Your Customers…. For Internet Advertising

    … You feel like you are on a bad blind date when potential customers visit your website. It is clear that you are not connecting with them – however, instead of ending the bad blind date with an awkward hug outside the restaurant, your poor customer interaction ends with you going out of business. This is a real problem. Users come to your…

    Adam Lundquist/ Nerds Do It Betterin Paid Search- 17 readers -
  • Roundup: 11 B2B Marketing Reports and One Killer Infographic

    … the information necessary to plan and implement a more effective lead generation effort. Circle research: B2B Market Segmentation – This report from UK based Circle research outlines approaches to B2B customer segmentation and how to implement a segmentation model. LinkedIn: The 2014 Professional Content Consumption Report – Understanding how business…

    Lee Odden/ TopRank®in Social Mobile- 15 readers -
  • eCommerce Tips for Increasing Holiday Sales

    … email designs, landing pages, flyers, customer segmentation (gifts for girls/guys) and so much more. Each of these tweaks and methods can bring a nice boost to your holiday conversions and sales. SEO, AdWords and Blogging Many of us focus our efforts on important SEO and keywords throughout the year, but we also forget the importance of how SEO plays…

    Zac Johnson/ Zac Johnsonin Paid Search SEO Google- 4 readers -
  • 150+ fresh A/B email split testing ideas you could be doing today

    … Have you ever noticed that some emails do better than others? A single send can outperform your average newsletter by a mile and then some. As an email marketer you want to make sure you’re sending the most engaging emails possible. Why are some doing better than others? Can you lift all to that level or above? A/B split testing is a great result…

    Jordie Van Rijn/ Emailmondayin EMail- 13 readers -
  • How News UK digs into data to build its subscriber base

    … organizations typically haven’t needed. “The Googles of this world are trying to poach our people now. Data-driven product packaging and customer segmentation skills are highly sought after,” said Duncan. He admits there’s still room for improvement though. “We’re still amateur compared to Amazon, but who isn’t?” The post How News UK digs into data to build its subscriber base appeared first on Digiday. …

    Chris Smith/ Digidayin How To's- 3 readers -
  • CMOs Plan a Digital Overhaul for 2015

    … assign themselves an A-plus in the area of digital marketing performance, and 41 percent admit to feeling challenged with insufficient budgets and difficulties convincing higher-ups of the benefits of their campaigns. In terms of data, 63 percent of respondents want to optimize their marketing efforts with customer segmentation and targeting, but only…

    Amanda Walgrove/ Relevancein Content- 13 readers -
  • Smutty no more: GoDaddy CMO says it’s time to move on

    … shift in its marketing strategy? Why is it making the shift now? In early 2012, we did a pretty broad customer segmentation study which was on people who were very small businesses and who were building websites. We then did a brand research study, and layered the results from both. We found out that at the core of these small businesses is the go…

    Tanya Dua/ Digidayin Google- 4 readers -
  • Here Comes the Content Marketing Shakeout

    … exhibiting, trolling the hallway and parties for leads and potential partnerships. While the content marketing industry is perhaps still fully in the throes of the awkward teenager phase of its lifecycle, this year’s CMW felt like a teenager with a drivers’ license and a sudden interest in cosmetics. I don’t know what the collective spend was among…

    Jay Baer/ Convince and Convertin Social Content- 10 readers -
  • 7 Ways To Mine The Hidden Gold In Your Customer Data

    … The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant and persuasive. You may have to but once you have it you’ll have the Mother Lode of customer engagement capabilities. That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from…

    Jay Baer/ Convince and Convert- 15 readers -