Customer Segmentation

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them. Market segmentation strategies may be used to identify the target customers, and provide supporting data for positioning to achieve a marketing plan objective. Businesses may develop product differentiation strategies, or an undifferentiated approach, involving specific products or product lines depending on the specific demand and attributes of the target segment.
Posts about Customer Segmentation
  • Customer Segmentation for Small Business

    … customer list. Segmentation = marketing speak for grouping customers for purposes of… Targeted messages or offers. A study by marketing software company Marketo found that list segmentation was by far the biggest success factor in email campaigns. Identifying high value customers—big spenders, frequent visitors, “net promoters” who refer new…

    Jeff B. Copeland/ Dex Mediain EMail- 26 readers -
  • Use Your Customers…. For Internet Advertising

    … at the local arcade. What you are experiencing is one of the most common problems in Internet Advertising, and it is something that will ruin every customer interaction until you fix it… You Create Internet Advertising That Cater To Your Business Oftentimes, businesses forget that they are not their customers and design their Internet Advertising…

    Adam Lundquist/ Nerds Do It Betterin Paid Search- 20 readers -
  • Roundup: 11 B2B Marketing Reports and One Killer Infographic

    … the information necessary to plan and implement a more effective lead generation effort. Circle research: B2B Market Segmentation – This report from UK based Circle research outlines approaches to B2B customer segmentation and how to implement a segmentation model. LinkedIn: The 2014 Professional Content Consumption Report – Understanding how business…

    Lee Odden/ TopRank®in Social Mobile- 24 readers -
  • eCommerce Tips for Increasing Holiday Sales

    … business for the holidays, but the free report from Prestashop goes into way more detail. At the end of the book you will also receive a holiday checklist to get your business in organized and on the right path for the massive online spending that is about to take place. My name is Zac Johnson and I have been an online entrepreneur for the past…

    Zac Johnson/ Zac Johnsonin Paid Search SEO Google- 7 readers -
  • 150+ fresh A/B email split testing ideas you could be doing today

    … more of previously successful campaigns Adding scroll indicators or scroll promoting design Ask to fill a wishlist and update preferences Placement of Social Media buttons Highly personalised offers and content Call to action (CTA) button colour en design Add a see / search all catalogue link Customer versus non customer segmentation…

    Jordie Van Rijn/ Emailmondayin EMail- 20 readers -
  • How News UK digs into data to build its subscriber base

    … organizations typically haven’t needed. “The Googles of this world are trying to poach our people now. Data-driven product packaging and customer segmentation skills are highly sought after,” said Duncan. He admits there’s still room for improvement though. “We’re still amateur compared to Amazon, but who isn’t?” The post How News UK digs into data to build its subscriber base appeared first on Digiday. …

    Chris Smith/ Digidayin How To's- 5 readers -
  • CMOs Plan a Digital Overhaul for 2015

    … International were able to convince executive chairman Bill Marriott to start his own blog, eventually expanding the campaign into a multi-platform operation. It’s no surprise that brands are looking to embrace digital; after all, leading media companies and branded content pioneers like BuzzFeed are betting that mobile, video, and robust CMS…

    Amanda Walgrove/ Relevancein Content- 16 readers -
  • Smutty no more: GoDaddy CMO says it’s time to move on

    … shift in its marketing strategy? Why is it making the shift now? In early 2012, we did a pretty broad customer segmentation study which was on people who were very small businesses and who were building websites. We then did a brand research study, and layered the results from both. We found out that at the core of these small businesses is the go…

    Tanya Dua/ Digidayin Google- 4 readers -
  • Here Comes the Content Marketing Shakeout

    … Start the countdown. The tick tock until the big content marketing software shakeup is under way. At last year’s Content Marketing World event, I met with multiple venture capitalists hungry to get a piece of the seemingly explosive market for content marketing software, a bucket into which I place all curation, production, governance…

    Jay Baer/ Convince and Convertin Social Content- 11 readers -
  • 7 Ways To Mine The Hidden Gold In Your Customer Data

    … The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant and persuasive. You may have to but once you have it you’ll have the Mother Lode of customer engagement capabilities. That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from…

    Jay Baer/ Convince and Convert- 16 readers -