Customer Segmentation

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them. Market segmentation strategies may be used to identify the target customers, and provide supporting data for positioning to achieve a marketing plan objective. Businesses may develop product differentiation strategies, or an undifferentiated approach, involving specific products or product lines depending on the specific demand and attributes of the target segment.
Posts about Customer Segmentation
  • Customer Segmentation for Small Business

    … customer list. Segmentation = marketing speak for grouping customers for purposes of… Targeted messages or offers. A study by marketing software company Marketo found that list segmentation was by far the biggest success factor in email campaigns. Identifying high value customers—big spenders, frequent visitors, “net promoters” who refer new…

    Jeff B. Copeland/ Dex Mediain EMail- 17 readers -
  • Use Your Customers…. For Internet Advertising

    You feel like you are on a bad blind date when potential customers visit your website. It is clear that you are not connecting with them – however, instead of ending the bad blind date with an awkward hug outside the restaurant, your poor customer interaction ends with you going out of business. This is a real problem.

    Adam Lundquist/ Nerds Do It Better- 15 readers -
  • Roundup: 11 B2B Marketing Reports and One Killer Infographic

    … the information necessary to plan and implement a more effective lead generation effort. Circle research: B2B Market Segmentation – This report from UK based Circle research outlines approaches to B2B customer segmentation and how to implement a segmentation model. LinkedIn: The 2014 Professional Content Consumption Report – Understanding how business…

    Lee Odden/ TopRank®in Social Mobile- 9 readers -
  • eCommerce Tips for Increasing Holiday Sales

    … email designs, landing pages, flyers, customer segmentation (gifts for girls/guys) and so much more. Each of these tweaks and methods can bring a nice boost to your holiday conversions and sales. SEO, AdWords and Blogging Many of us focus our efforts on important SEO and keywords throughout the year, but we also forget the importance of how SEO plays…

    Zac Johnson/ Zac Johnsonin Paid Search SEO Google- 3 readers -
  • 150+ fresh A/B email split testing ideas you could be doing today

    … with 150+ ideas for A/B email split tests to try. Some i did before with clients, not all will be suitable for your own email marketing program, use it for inspiration. Product image variations Soft sell (benefits) versus hard sell (buy now) Pre-header text Style based versus product based Headline copy and size Tell the CEO that he cannot…

    Jordie Van Rijn/ Emailmondayin EMail- 11 readers -
  • How News UK digs into data to build its subscriber base

    … to retarget ads, devise new products, personalize its content. But doing so has meant investing in skills most newspaper groups have never had to have. “We looked around the organization and were honest with ourselves — none of us had taken a pound directly from a consumer before,” said News UK’s CMO Chris Duncan. Its subsequent recruitment drive…

    Chris Smith/ Digidayin How To's- 1 readers -
  • CMOs Plan a Digital Overhaul for 2015

    … advantage of digital trends, and demonstrating marketing’s ROI. So, how can CMOs remedy these pain points? 1. CMO Council tops off the report with five tips on how CMOs can get ahead in the next 12 months. These tactics mostly include shifting internal office structure and getting on the good sides of CEOs and C-level colleagues, but they don’t…

    Amanda Walgrove/ Relevancein Content- 9 readers -
  • Smutty no more: GoDaddy CMO says it’s time to move on

    … shift in its marketing strategy? Why is it making the shift now? In early 2012, we did a pretty broad customer segmentation study which was on people who were very small businesses and who were building websites. We then did a brand research study, and layered the results from both. We found out that at the core of these small businesses is the go…

    Tanya Dua/ Digidayin Google- 4 readers -
  • Here Comes the Content Marketing Shakeout

    …) with the money out of the soda machine at headquarters. And there’s nothing inherently wrong with using venture capital financing to do a show like that one. It doesn’t take a piercing insight into customer segmentation to discern that being part of a 2,500-person conference called Content Marketing World might be a viable tactic for a content marketing…

    Jay Baer/ Convince and Convertin Social Content- 9 readers -
  • 7 Ways To Mine The Hidden Gold In Your Customer Data

    … mining. Just check out the Interscope Records example in the Webinar. But you don’t have to go Full Monty to be able to use data to improve your marketing. Here are seven ways you can make data work for you, and the results companies have had with each: 1. Omni-Channel Experience With Account Linking Best represented by the Interscope Records case…

    Jay Baer/ Convince and Convert- 14 readers -