Customer Segmentation

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them. Market segmentation strategies may be used to identify the target customers, and provide supporting data for positioning to achieve a marketing plan objective. Businesses may develop product differentiation strategies, or an undifferentiated approach, involving specific products or product lines depending on the specific demand and attributes of the target segment.
Posts about Customer Segmentation
  • Customer Segmentation for Small Business

    … customer list. Segmentation = marketing speak for grouping customers for purposes of… Targeted messages or offers. A study by marketing software company Marketo found that list segmentation was by far the biggest success factor in email campaigns. Identifying high value customers—big spenders, frequent visitors, “net promoters” who refer new…

    Jeff B. Copeland/ Dex Mediain EMail- 18 readers -
  • Use Your Customers…. For Internet Advertising

    … at the local arcade. What you are experiencing is one of the most common problems in Internet Advertising, and it is something that will ruin every customer interaction until you fix it… You Create Internet Advertising That Cater To Your Business Oftentimes, businesses forget that they are not their customers and design their Internet Advertising…

    Adam Lundquist/ Nerds Do It Betterin Paid Search- 16 readers -
  • Roundup: 11 B2B Marketing Reports and One Killer Infographic

    … the information necessary to plan and implement a more effective lead generation effort. Circle research: B2B Market Segmentation – This report from UK based Circle research outlines approaches to B2B customer segmentation and how to implement a segmentation model. LinkedIn: The 2014 Professional Content Consumption Report – Understanding how business…

    Lee Odden/ TopRank®in Social Mobile- 13 readers -
  • eCommerce Tips for Increasing Holiday Sales

    … business for the holidays, but the free report from Prestashop goes into way more detail. At the end of the book you will also receive a holiday checklist to get your business in organized and on the right path for the massive online spending that is about to take place. My name is Zac Johnson and I have been an online entrepreneur for the past…

    Zac Johnson/ Zac Johnsonin Paid Search SEO Google- 4 readers -
  • 150+ fresh A/B email split testing ideas you could be doing today

    … a variety of social proof Showing personal data (name, customer number) Loyalty points and customer levels Tie in to special days / events Being less lazy than click here, read more” Repackage products into combinations Removing clutter Repetition of the CTA and button Reuse last year’s successful campaign Change the writing perspective…

    Jordie Van Rijn/ Emailmondayin EMail- 12 readers -
  • How News UK digs into data to build its subscriber base

    …. It’s cross-selling different products like Times Travel and Sun Bingo through its marketing channels based on user interests. There’s also constant process of A/B testing to improve conversion rates on its sites. News UK’s switch to digital subscriptions from a free website has given the business new marketing capabilities — those which news…

    Chris Smith/ Digidayin How To's- 3 readers -
  • CMOs Plan a Digital Overhaul for 2015

    … assign themselves an A-plus in the area of digital marketing performance, and 41 percent admit to feeling challenged with insufficient budgets and difficulties convincing higher-ups of the benefits of their campaigns. In terms of data, 63 percent of respondents want to optimize their marketing efforts with customer segmentation and targeting, but only…

    Amanda Walgrove/ Relevancein Content- 10 readers -
  • Smutty no more: GoDaddy CMO says it’s time to move on

    … shift in its marketing strategy? Why is it making the shift now? In early 2012, we did a pretty broad customer segmentation study which was on people who were very small businesses and who were building websites. We then did a brand research study, and layered the results from both. We found out that at the core of these small businesses is the go…

    Tanya Dua/ Digidayin Google- 4 readers -
  • Here Comes the Content Marketing Shakeout

    …) with the money out of the soda machine at headquarters. And there’s nothing inherently wrong with using venture capital financing to do a show like that one. It doesn’t take a piercing insight into customer segmentation to discern that being part of a 2,500-person conference called Content Marketing World might be a viable tactic for a content marketing…

    Jay Baer/ Convince and Convertin Social Content- 10 readers -
  • 7 Ways To Mine The Hidden Gold In Your Customer Data

    … mining. Just check out the Interscope Records example in the Webinar. But you don’t have to go Full Monty to be able to use data to improve your marketing. Here are seven ways you can make data work for you, and the results companies have had with each: 1. Omni-Channel Experience With Account Linking Best represented by the Interscope Records case…

    Jay Baer/ Convince and Convert- 14 readers -
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