Customer Segmentation

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them. Market segmentation strategies may be used to identify the target customers, and provide supporting data for positioning to achieve a marketing plan objective. Businesses may develop product differentiation strategies, or an undifferentiated approach, involving specific products or product lines depending on the specific demand and attributes of the target segment.
Posts about Customer Segmentation
  • Customer Segmentation for Small Business

    … customer list. Segmentation = marketing speak for grouping customers for purposes of… Targeted messages or offers. A study by marketing software company Marketo found that list segmentation was by far the biggest success factor in email campaigns. Identifying high value customers—big spenders, frequent visitors, “net promoters” who refer new…

    Jeff B. Copeland/ Dex Mediain EMail- 21 readers -
  • Use Your Customers…. For Internet Advertising

    … at the local arcade. What you are experiencing is one of the most common problems in Internet Advertising, and it is something that will ruin every customer interaction until you fix it… You Create Internet Advertising That Cater To Your Business Oftentimes, businesses forget that they are not their customers and design their Internet Advertising…

    Adam Lundquist/ Nerds Do It Betterin Paid Search- 17 readers -
  • Roundup: 11 B2B Marketing Reports and One Killer Infographic

    … for your B2B company? From predictive analytics to more scientifically understanding buyer content consumption preferences, there’s a world of opportunity when it comes to optimizing B2B marketing performance. In this post I’ve curated a collection of reports and one very clever infographic on topics that should be front and center for B2B…

    Lee Odden/ TopRank®in Social Mobile- 15 readers -
  • eCommerce Tips for Increasing Holiday Sales

    … email designs, landing pages, flyers, customer segmentation (gifts for girls/guys) and so much more. Each of these tweaks and methods can bring a nice boost to your holiday conversions and sales. SEO, AdWords and Blogging Many of us focus our efforts on important SEO and keywords throughout the year, but we also forget the importance of how SEO plays…

    Zac Johnson/ Zac Johnsonin Paid Search SEO Google- 4 readers -
  • 150+ fresh A/B email split testing ideas you could be doing today

    … more of previously successful campaigns Adding scroll indicators or scroll promoting design Ask to fill a wishlist and update preferences Placement of Social Media buttons Highly personalised offers and content Call to action (CTA) button colour en design Add a see / search all catalogue link Customer versus non customer segmentation…

    Jordie Van Rijn/ Emailmondayin EMail- 13 readers -
  • How News UK digs into data to build its subscriber base

    … organizations typically haven’t needed. “The Googles of this world are trying to poach our people now. Data-driven product packaging and customer segmentation skills are highly sought after,” said Duncan. He admits there’s still room for improvement though. “We’re still amateur compared to Amazon, but who isn’t?” The post How News UK digs into data to build its subscriber base appeared first on Digiday. …

    Chris Smith/ Digidayin How To's- 3 readers -
  • CMOs Plan a Digital Overhaul for 2015

    … 6 percent see themselves as leaders in big data management. In fact, 62 percent say they are “just keeping pace or lagging behind competitors in their region or other parts of the world.” These findings line up with Korn Ferry’s survey from last month, which identified CMOs’ top three concerns: creating sustainable customer relationships, taking…

    Amanda Walgrove/ Relevancein Content- 12 readers -
  • Smutty no more: GoDaddy CMO says it’s time to move on

    … shift in its marketing strategy? Why is it making the shift now? In early 2012, we did a pretty broad customer segmentation study which was on people who were very small businesses and who were building websites. We then did a brand research study, and layered the results from both. We found out that at the core of these small businesses is the go…

    Tanya Dua/ Digidayin Google- 4 readers -
  • Here Comes the Content Marketing Shakeout

    …) with the money out of the soda machine at headquarters. And there’s nothing inherently wrong with using venture capital financing to do a show like that one. It doesn’t take a piercing insight into customer segmentation to discern that being part of a 2,500-person conference called Content Marketing World might be a viable tactic for a content marketing…

    Jay Baer/ Convince and Convertin Social Content- 10 readers -
  • 7 Ways To Mine The Hidden Gold In Your Customer Data

    … mining. Just check out the Interscope Records example in the Webinar. But you don’t have to go Full Monty to be able to use data to improve your marketing. Here are seven ways you can make data work for you, and the results companies have had with each: 1. Omni-Channel Experience With Account Linking Best represented by the Interscope Records case…

    Jay Baer/ Convince and Convert- 15 readers -