Customer Service

    • 10 Digital Media and Marketing Predictions for 2017

      2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing and technology experts about their predicti ...

      AllTwitterin Google Facebook Twitter- 22 readers -
    • 7 Apps You Need as a Social Media Consultant

      According to data from The CMO Survey, overall marketing budget devoted to social media is expected to more than double over the next five years, from 11 percent now to 24 percent by 2020. Unfortunately, 53 percent of businesses do not know whether social media is working for them. Also, recent statistics show that social media is now the No.

      AllTwitterin Social EMail- 17 readers -
    • Analytics and Data Will Change Social Media in 2017

      As we wind down the year and look back on 2016, we find that social media is on everyone’s lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control. The outcomes of the EU Referendum in Great Britain and the American presidential elec ...

      AllTwitterin Social Facebook Twitter- 31 readers -
  • The Rise of Chat Bots and Their Implications for Social Media

    … and constantly evolving. While most chat bot tasks are relatively elementary for now, that is unlikely to be the case for long. Some independent research maintains that by the end of 2017, only about one-third of all customer-service queries will require the attention of human representatives. Social media environments like Facebook are keen…

    AllFacebookin Social Facebook- 12 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … With the first work week of 2017 in the books, top executives at social media advertising agency Adaptly shared their thoughts on what the rest of the year will bring. The rise of social disruptors and importance of differentiation Vice president of strategic accounts Ruth Arber: New platforms like Snapchat are changing the way we talk…

    AllTwitterin Facebook Twitter YouTube- 11 readers -
  • How to Increase Social Data Value: Add Context Over Time

    … the experiences and services that bring customers joy. Adapt to market changes in real time, not retroactively In 2014, Airbnb became more popular among consumers than major hotel chains. The company has since become a mainstream travel option that paved the way for sharing-economy businesses to thrive. However, it wasn’t always this way: In 2010, mentions…

    AllTwitterin Social How To's- 12 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … You Should Provide Software Training Videos? Increased Profits Making an orientation process a part of your marketing, and providing training as part of your product support, improves the customer experience and their satisfaction with the product. The ability to use it more quickly and more effectively increases its value to them. Both of these…

    Relevance- 13 readers -
  • Maintaining Your Customer Relationship In The Tough World Of Medicine

    … by something that sounds novel and helpful and decide you’re no longer the service that fits their specific needs. Maintaining a customer relationship is about being attuned. Being attuned to their wants and needs through soliciting feedback and being easy to reach. Being attuned to their demand through customer relationship management. Being attuned to the market by watching your competition. If you lack the insight to know the factors weighing on the relationship, you’ll never succeed in keeping it strong. …

    Ask Aaron Lee- 17 readers -
  • Social Customer Service Will Rule the 2017 Holiday Season (Report)

    … be a good time to invest resources into social customer-service efforts. Customer service is important, but it’s not all consumers want from brands. 38 percent want holiday cheer posts from brands, nearly 20 percent want promotional messages, more than 15 percent want news, 12 percent want educational content and the rest want responses…

    AllTwitterin Social- 22 readers -
  • Social Customer-Service Automation: Too Good, or Too Good to Be True?

    … are here to stay–at least, for a little while. One such trend is the role social media plays in the realm of customer service. I believe social media can be a brand’s best ally when it’s specifically used to address customer wants, needs, questions, concerns and expectations–all in real-time. Social media is where the vast majority of consumers…

    AllTwitterin Social- 10 readers -
  • Are You Using Customer Service To Generate Revenue?

    … morning with the score 0-0 and you have to prove your value every day - nobody cares what you did yesterday. As someone who's spent over 25 years in customer-facing roles, I've learned a lot of lessons - most of them the hard way. So here are a few tips and tricks to provide excellent customer service as a strategy to generate revenue from your…

    John Beveridge/ The Inbound Growth Blog- 17 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 15 readers -
  • More Than One-Half of Consumers Prefer Social Customer Service (Report)

    … customer service. According to Conversocial‘s report, 54 percent of survey respondents prefer to access customer service through new channels like SMS and social, which is a continuation of the trend toward digital-first customer service. This is good for brands since it increases the number of queries addressed per hour compared with email and phone…

    AllTwitterin Social Facebook Twitter- 17 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … You Should Provide Software Training Videos? Increased Profits Making an orientation process a part of your marketing, and providing training as part of your product support, improves the customer experience and their satisfaction with the product. The ability to use it more quickly and more effectively increases its value to them. Both of these…

    Relevance- 15 readers -
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