Customer Success

    • The Myths and Realities of Owning a Family Business

      Mom & Pop businesses are at the heart of American culture. However, many misconceptions still persist when it comes to family business. They aren’t just the small general stores found along rural country roads. They are major drivers of jobs and economic growth, essential for a thriving economy. Check out our infographic below to separat ...

      Constant Contact- 12 readers -
  • Cutting Edge Capital — Small Biz Stories, Episode 13

    … What am I doing to make the world a better place? That’s the question that motivated Brian Beckon to leave the corporate world in the hopes of building a more democratic and just economy. As a securities lawyer and Vice President of Cutting Edge Capital, Brian has the knowledge and passion necessary to help entrepreneurs raise funds from both…

    Dave Charest/ Constant Contactin EMail- 21 readers -
  • How to Measure Email Marketing Beyond Opens and Clicks

    … Ask someone about their email marketing results, and they’re likely to mention metrics such as opens and clicks. But opens and clicks only tell part of the story. If you want to measure the impact of email marketing on your business, you need to dig deeper. Struggling to connect email marketing to your bottom line? Join us for a free webinar…

    Dave Charest/ Constant Contactin EMail How To's- 18 readers -
  • Want to Be a Better Email Marketer? Make Your Customer the Hero

    … hero What’s the first thing you want readers to see when they open your email? An eye-catching image of your customer accomplishing a heroic feat. In the email above, Bob featured an image of motorcycle road race winner, Danny Eslick. “The most compelling image I’ve found so far is a person enjoying the use of the product,” Bob says. “And if you…

    Miranda Paquet/ Constant Contactin EMail- 16 readers -
  • How to Keep Your Business Competitive With Email Marketing

    ….” With increased competition, Matt knew he needed a way to transform his studio into a booming business. That’s when he got serious about using Constant Contact’s email marketing to grow and engage his customer base. “If we didn’t have Constant Contact, we might not still be in business,” Matt says. “2014 and early 2015 were really tough times…

    Miranda Paquet/ Constant Contactin EMail How To's- 19 readers -
  • ARCH Art & Drafting Supply — Small Biz Stories, Episode 12

    … to a result that is likely to give personal, deep personal fulfillment. We appreciate you listening and would love to hear what you think of the show. Please go to iTunes or Stitcher right now and leave us a review. Small Biz Stories is produced by myself and Miranda Paquet with editing by TwentyFourSound. You can contact us at podcast…

    Dave Charest/ Constant Contactin EMail- 19 readers -
  • SAME Café — Small Biz Stories, Episode 11

    … When Libby and Brad Birky decided to start Colorado’s first pay-what-you-can restaurant, So All May Eat (or SAME) Café — no one thought their idea would work. Now, after ten successful years in business, Libby and Brad share their story on the today’s episode of Small Biz Stories. Listen as they share how they transformed a unique idea…

    Dave Charest/ Constant Contactin EMail- 17 readers -
  • Traci Brown, Body Language Expert – Small Biz Stories, Episode 10

    … Traci Brown is a body language and persuasion expert whose winning mindset propels her business to success. Today, on episode 10 of the Small Biz Stories podcast, Traci shares her best stories — like the time she got a product deal with Kevin Harrington, a Shark from ABC’s hit show Shark Tank — as well as her biggest setbacks. You’ll hear her…

    Dave Charest/ Constant Contactin EMail- 21 readers -
  • How to Avoid & Destroy Silos that are Bad for Your Content Strategy

    … interest for a content team to work independently from other marketing functions, sales and customer success – all three use content in their daily jobs and can provide important information that can help a content marketer be better at their job. By identifying the silos that hold back content production, amplification, and other elements important…

    Visual.lyin Content How To's- 15 readers -
  • A Simple Mantra for State-Of-The-Art Emails

    … 8,000 contacts. Regarding his customers at the Schaller Gallery, Anthony says, “It’s definitely a niche market. It’s discretionary spending.” Despite his demographic challenges, Anthony uses email to reach and engage his audience and push gallery sales. Let’s have a look at how Anthony’s mantra ties into his art gallery’s email strategy: 1…

    Constant Contactin EMail- 15 readers -
  • How to Keep Your Subscribers Updated, Without Overwhelming Them

    … at his approach and how you can apply his ideas to your business: 1. Understand your specific audience To determine the right sending frequency, Sean needed to understand his specific audience and how they interact with his business. While a café might see repeat customers on a weekly — or even daily — basis, Sean’s guests are likely to visit less…

    Constant Contactin EMail How To's- 15 readers -
  • How to Drive Repeat Business With Email Marketing

    … Small businesses face all kinds of obstacles when it comes to driving repeat business. It’s not that your customers don’t want to come back. But if you don’t give them a reason to connect with you, your business might slip from their minds. That’s where email marketing comes in. Sending regular emails keeps your business fresh in your…

    Constant Contactin EMail- 22 readers -
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