Customer Success

    • What is Email Marketing? (And How to Get Started)

      Your customers wake up every morning and check their email. Through the course of their day, they’ll spend an average of 6.3 hours reading around 88 emails. Shouldn’t your business be among them? Sending out a marketing email isn’t difficult, but you have to think about it a little differently than you would if it was a personal email.

      Constant Contactin EMail How To's- 24 readers -
  • Customer success: 3 Off-beat tools for small businesses

    … powerful forces in marketing. One major focus of your advertising strategy should be to reduce the friction for a customer to share your product with their friends. Early on, we noticed that our customers, despite signing in with their Facebook accounts, were more likely to share a link to our platform through Twitter. So as an experiment, we added…

    {grow}- 16 readers -
  • How to Instantly Increase Engagement in Your Emails

    … When you head up the marketing for a division of the nation’s oldest plumbing and heating manufacturer, you need to hold on to your customer base. For Sheena McDeavitt, Director of Marketing for Hajoca Harrisburg, this means using Constant Contact’s email marketing to increase engagement, sales, and repeat business. “The biggest benefit…

    Miranda Paquet/ Constant Contactin EMail How To's- 14 readers -
  • Felix the Cook — Small Biz Stories, Episode 14

    … When Barbara Felix started her business, Felix the Cook, over ten years ago, she was looking for a way to provide for her family, while doing something she loved. Finding her sweet spot with custom-made sugar cookies, Barbara has attracted big name clients like Google Ventures, UPS, and The Four Seasons. How can your business do the same? Listen…

    Dave Charest/ Constant Contactin EMail- 16 readers -
  • The Myths and Realities of Owning a Family Business

    … Mom & Pop businesses are at the heart of American culture. However, many misconceptions still persist when it comes to family business. They aren’t just the small general stores found along rural country roads. They are major drivers of jobs and economic growth, essential for a thriving economy. Check out our infographic below to separate…

    Constant Contact- 17 readers -
  • Cutting Edge Capital — Small Biz Stories, Episode 13

    … What am I doing to make the world a better place? That’s the question that motivated Brian Beckon to leave the corporate world in the hopes of building a more democratic and just economy. As a securities lawyer and Vice President of Cutting Edge Capital, Brian has the knowledge and passion necessary to help entrepreneurs raise funds from both…

    Dave Charest/ Constant Contactin EMail- 25 readers -
  • How to Measure Email Marketing Beyond Opens and Clicks

    … Facebook and Twitter combined in acquiring new customers. (McKinsey) 66 percent of consumers have made a purchase as a result of an email marketing message. (Direct Marketing Association) As good as the information above looks, you may struggle to understand how email marketing impacts your business. Ask yourself: What do you want your emails to do…

    Dave Charest/ Constant Contactin EMail How To's- 26 readers -
  • Want to Be a Better Email Marketer? Make Your Customer the Hero

    … Let me guess. Your business sells products and services that help your customers. Your products are unstoppable, your service is unparalleled, and you beat out the competition every time. There’s just one problem…. Your customers aren’t looking for a hero. They’re looking for a way to be a hero. Which is why, Bob Dragich — marketing…

    Miranda Paquet/ Constant Contactin EMail- 22 readers -
  • How to Keep Your Business Competitive With Email Marketing

    ….” With increased competition, Matt knew he needed a way to transform his studio into a booming business. That’s when he got serious about using Constant Contact’s email marketing to grow and engage his customer base. “If we didn’t have Constant Contact, we might not still be in business,” Matt says. “2014 and early 2015 were really tough times…

    Miranda Paquet/ Constant Contactin EMail How To's- 31 readers -
  • ARCH Art & Drafting Supply — Small Biz Stories, Episode 12

    … When Susie Coliver started ARCH Art & Drafting Supply at 24 years old, she never could have anticipated how her business would evolve over the next 38 years. From skyrocketing rent prices in San Francisco to the rise of digital drafting tools, Susie keeps her store going by facing trends head on and maintaining strong relationships with her…

    Dave Charest/ Constant Contactin EMail- 26 readers -
  • SAME Café — Small Biz Stories, Episode 11

    … is produced by myself and Miranda Paquet with editing by TwentyFourSound. You can contact us at podcast@constantcontact.com Small Biz Stories is brought to you by Constant Contact. Constant Contact is committed to helping small businesses and nonprofits connect to new and existing customers with email marketing. You can be a marketer, all it takes is Constant Contact. Find out more at ConstantContact.com. The post SAME Café — Small Biz Stories, Episode 11 appeared first on Constant Contact Blogs. …

    Dave Charest/ Constant Contactin EMail- 30 readers -
  • Traci Brown, Body Language Expert – Small Biz Stories, Episode 10

    … Traci Brown is a body language and persuasion expert whose winning mindset propels her business to success. Today, on episode 10 of the Small Biz Stories podcast, Traci shares her best stories — like the time she got a product deal with Kevin Harrington, a Shark from ABC’s hit show Shark Tank — as well as her biggest setbacks. You’ll hear her…

    Dave Charest/ Constant Contactin EMail- 33 readers -
  • How to Avoid & Destroy Silos that are Bad for Your Content Strategy

    … interest for a content team to work independently from other marketing functions, sales and customer success – all three use content in their daily jobs and can provide important information that can help a content marketer be better at their job. By identifying the silos that hold back content production, amplification, and other elements important…

    Visual.lyin Content How To's- 18 readers -
  • A Simple Mantra for State-Of-The-Art Emails

    … 8,000 contacts. Regarding his customers at the Schaller Gallery, Anthony says, “It’s definitely a niche market. It’s discretionary spending.” Despite his demographic challenges, Anthony uses email to reach and engage his audience and push gallery sales. Let’s have a look at how Anthony’s mantra ties into his art gallery’s email strategy: 1…

    Constant Contactin EMail- 17 readers -
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