Customer Value

  • Why Customer Value Optimization Trumps Conversion Optimization

    … of my favorite business quotes comes from Jeff Bezos, CEO and Founder of Amazon.com, who often says… “Your margin is my opportunity.” What I often say is… “He who can spend the most to acquire customers, wins.” The idea behind the CVO process is to build a marketing funnel that allows you to spend more than your competition to acquire customers. We…

    The Daily Eggin Social EMail- 23 readers -
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