Customer Value

  • Why Customer Value Optimization Trumps Conversion Optimization

    … marketers. He has business interests in a number of different niches that are about as far away from the Internet as you can get. So, basically, the guy truly knows what he’s talking about! And what he’s talking about in this interview is called Customer Value Optimization. It’s a process he uses for every business he’s a part of and is a big…

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