Customers

    • Do You Know What Your Customers Really Want?

      Everyone knows that a business can’t function without customers. It doesn’t matter if you have the greatest product, the slickest marketing strategies, and the most productive office. If you don’t have customers, you don’t have a business. It’s a simple as that. This makes it all the more bizarre that so few business owners take the time to ask one simple question.

      Erik Emanuelli/ NoPassiveIncome.com- 9 readers -
  • Why Online Reviews are Important for Your Business

    … to say, it is in every business owner’s best interest to focus on earning positive remarks from the right people. Many popular review sites have incorporated both customer and critic reviews, and now Google is joining the party. Beginning August 2016, business owners can choose to embed critic reviews inside their business listing. Critic reviews…

    E-Marketing Associatesin Social Google- 8 readers -
  • 5 ways to use Twitter’s Direct Messages as a small business

    … many businesses forget that conversation is a two-way thing. Sure, publishing your own content and watching the clickthroughs is lots of fun. But it’s important to listen too. A positive back-and-forth over the digital ether can leave a lasting impression on your audience: turning a prospect into a customer and a customer into a repeat purchaser…

    Constant Contactin Social Twitter- 8 readers -
  • The Key Metrics of Analytics for Inbound Marketing

    … Even the largest corporations struggle with tracking metrics. For over a decade I’ve said that analytics often produces more questions than it does answers as users are segmenting, filtering, and analyzing traffic. Combine that with the fact that more than half of all your analytics traffic could be generated by bots Tweet This!, and you’re…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • What’s the Deal: Airbnb vs the Hotel Industry

    … There’s a new nemesis to the hotel industry and they are rapidly growing. If you haven’t heard by now, Airbnb has hoteliers flustered over the impact they’ve made in only 7 years. Over the past two years alone, the company’s value has risen over $20 Billion. As more people learn about Airbnb, hotels scramble to keep their hold on the industry…

    E-Marketing Associatesin Social SEO Content- 20 readers -
  • Tips to Help Improve Your Hotel’s Results for Social Media

    … Every hotelier should have a well-crafted social media strategy when it comes to marketing their property through social media. However there comes to a point where the same methods become stale and the audience becomes less engaged than before. When this happens, it’s time to change up your social media strategy and add some flair…

    E-Marketing Associatesin Social- 22 readers -
  • Developing your Hotel’s Content Marketing Voice

    … When a hotelier delivers their message on social media and in their content, the main goal is to get a reaction from the audience. That reaction can be a follower on social media, a ‘like’ or share of a blog, a visit** to the hotel site, and ultimately, the direct booking of a room from their site. Most hotel brands believe that as long…

    E-Marketing Associatesin Social SEO Content Google- 13 readers -
  • Web Design Strategies for Turning Visitors into Paying Customers

    … Add Media If you use software such as Google Analytics to keep track of traffic on your website, you have a good idea of how many site visitors you receive each day, and how long they stay on your website. Chances are, you also have a good idea of the percentage of visitors that actually become customers. If those numbers are not what you…

    Blogtrepreneurin Social SEO- 9 readers -
  • 5 Tips for Increasing Your Hotel’s Conversion Rate

    … In this day and age, everyone is always spending a good portion of their time surfing the internet so having a website for your hotel is a necessity. Having a website will not only provide information for your potential guests to browse through, but it can help increase your conversion rate as well. With these 5 tips your hotel could see…

    E-Marketing Associates- 12 readers -
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