• Why Online Reviews are Important for Your Business

    … to say, it is in every business owner’s best interest to focus on earning positive remarks from the right people. Many popular review sites have incorporated both customer and critic reviews, and now Google is joining the party. Beginning August 2016, business owners can choose to embed critic reviews inside their business listing. Critic reviews…

    E-Marketing Associatesin Social Google- 5 readers -
  • 5 ways to use Twitter’s Direct Messages as a small business

    … many businesses forget that conversation is a two-way thing. Sure, publishing your own content and watching the clickthroughs is lots of fun. But it’s important to listen too. A positive back-and-forth over the digital ether can leave a lasting impression on your audience: turning a prospect into a customer and a customer into a repeat purchaser…

    Constant Contactin Social Twitter- 7 readers -
  • The Key Metrics of Analytics for Inbound Marketing

    … really left scratching your head most of the time. Mojo Media Labs has produced this infographic, The Inbound Marketer’s Guide to Data & Analytics. It provides stages of complexity as well as guidance on each key metric for inbound marketing as well as how often to be checking each metric. Daily – includes visits, leads, customers, visitor…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • What’s the Deal: Airbnb vs the Hotel Industry

    …. Interesting Hotel Facts and Stats Global hotel industry total revenue (source) Hotel advertising spending is 19% of all online ad spending (source) $26.14 Billion worth of travel sales are made through smartphones or tablets (source) How Independent Hotels can Compete In this lodging industry war, independent hotels have it the toughest…

    E-Marketing Associatesin Social SEO Content- 17 readers -
  • Developing your Hotel’s Content Marketing Voice

    … When a hotelier delivers their message on social media and in their content, the main goal is to get a reaction from the audience. That reaction can be a follower on social media, a ‘like’ or share of a blog, a visit** to the hotel site, and ultimately, the direct booking of a room from their site. Most hotel brands believe that as long…

    E-Marketing Associatesin Social SEO Content Google- 10 readers -
  • Web Design Strategies for Turning Visitors into Paying Customers

    … Add Media If you use software such as Google Analytics to keep track of traffic on your website, you have a good idea of how many site visitors you receive each day, and how long they stay on your website. Chances are, you also have a good idea of the percentage of visitors that actually become customers. If those numbers are not what you…

    Blogtrepreneurin Social SEO- 9 readers -
  • 5 Tips for Increasing Your Hotel’s Conversion Rate

    … In this day and age, everyone is always spending a good portion of their time surfing the internet so having a website for your hotel is a necessity. Having a website will not only provide information for your potential guests to browse through, but it can help increase your conversion rate as well. With these 5 tips your hotel could see…

    E-Marketing Associates- 10 readers -
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