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… — OK, maybe obsessed — with the “buyer” side of the buyer/seller relationship. I’ve written two books on the subject, the most recent being Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. This was one of the first books that looked at selling from the buyer’s perspective. In it, I identified the types of buying processes (Light…
… own” I’ve decided to keep to a theme. It’s been floating around the office a lot recently, especially in regards to our e-commerce clients: Customer Experience. Customer experience (also referred to as user experience or UX) is a huge consideration for sites, especially now that, with the rise of mobile in the past few years, responsive sites…
I’m currently being put through, what is in effect, “business school” by Google (who selected us as one of 20 agencies from the 30,000 on their list – more about that another time) and this article that was shared to the group caught my attention: From Mad Men to Sad Men: Is the client/agency relationship in crisis? from Campaign.