D'Addario is a manufacturer of musical instrument strings, primarily guitar strings, currently headquartered in Farmingdale, Long Island, New York. It is a family-owned and -operated business that is one of the largest string manufacturers in the world, not only producing several lines of strings under their own brand names, but also making OEM strings for other musical instrument companies.
Posts about D'Addario
  • Why Whole Foods is doing its first national ad campaign

    … Organic produce and budget shopping don’t go hand-in-hand, at least as far as Whole Foods’ reputation is concerned. The organic grocer has become notorious for burning a hole in people’s pockets, but now it wants to change the dialog. Last week, the 35-year-old company rolled out its first-ever national ad campaign — a series of television…

    Tanya Dua/ Digiday- 4 readers -
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