Daily Active Users

    • Snapchat: Still Growing Strong (Infographic)

      In its early days, Snapchat seemed to falter, with an unsuccessful attempt at original content creation and security problems. However, by 2015, the messaging application was dubbed the fastest-growing social network ever. Not only did growth remain steady throughout 2016, Snapchat seems to be generating substantial revenue.

      Inside Facebookin Social- 11 readers -
    • Full-Screen Ads Coming to Instagram Stories; Insights, Too

      Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads. The Facebook-owned photo- and video-sharing network also revealed the rollout of Stories insights within its Business Tools. Instagram Stories launched last August and reached the 150 million DAU mark Wednesday after topping 100 million last October.

      David Cohen/ AllTwitterin Social- 12 readers -
  • The Top 6 Ways to Grow Your App

    Tech pundits scream: “The app-ocalypse is near! The end of applications is here. Long live chat bots. The app boom is over.” Who will win the race to become the WeChat of the West? Yes, the consumer internet space is shoulder-to-shoulder. Yes, the “grow now, monetize later” pitch is a less palatable to investors that it was maybe five years ago.

    AllFacebook- 20 readers -
  • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

    … is building a new ecosystem. Snapchat has been one to watch since 2013, when then-23-year-old Spiegel turned down a $3 billion offer from Facebook for his fledgling photo messaging app. Three years later, the app boasts 150 million daily users who send more than 1 billion snaps and view over 10 billion videos daily. In any given day, Snapchat…

    AllTwitter- 4 readers -
  • Twitter Reveals Q3 2016 Financial Results, Will Reduce Workforce by 9%

    … Twitter released its Q3 2016 financial results Thursday, and it also announced it will reduce its workforce by approximately nine percent. For the third quarter of fiscal year 2016, Twitter saw revenue of $616 million, which is an increase of eight percent year-over-year. Advertising revenue for the quarter was $545 million, which…

    AllFacebookin Social Twitter- 11 readers -
  • Trust in Social Media Security Is at an All-Time Low (Infographic)

    … they were two years ago, and those aged 65 and older are the least trusting group of all. However, with increases in daily active users of up to 5 percent on almost every major social site, social media use is up overall. Even niche services like Vine and Tinder gained 8 percent and 6 percent more daily users, respectively. Tumblr was the only site…

    AllTwitterin Social- 12 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … percent of users surveyed were still using the app. The issue with this drop in users is that it’s costing app developers a lot of money. According to data provided by mobile marketing platform Fiksu, the average cost per install for an app is $2 to $3.34. Leanplum’s simplified example of an app with 500,000 installs and 19,000 daily active users…

    Inside Facebookin Mobile- 10 readers -
  • Facebook vs. Instagram: Which Is a Better Fit for Your Marketing Efforts?

    … You may already be aware of the fact that Facebook owns Instagram. The fact that the world’s largest social media platform is Instagram’s parent company has caused some marketers to view them as a single entity. While it’s certainly true that you can target Instagram users from within Facebook’s campaign-building interface, that doesn’t…

    AllFacebookin Facebook- 13 readers -
  • Instagram Begins Recommending Stories on Explore Tab

    … 300 million-plus daily active users: We’re excited to bring Stories to Explore in the coming weeks. Explore is where people go to discover new accounts to follow and content to enjoy. It’s a great surface to highlight all amazing stories that people are creating. Instagram launched its Snapchat-inspired Stories feature in early August. The feature…

    AllFacebookin Social- 12 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … interact with applications after first install. The top 100 apps, as ranked by Opera Mediaworks, revealed interesting data about user behavior. Monthly active users were down 5 percent compared with the first quarter of 2016, while daily active users increased by just over 4 percent. Time spent on using the top 100 apps increased across the board…

    Inside Facebook- 13 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … is this shift to mobile more noticeable than with Facebook. Facebook is truly a mobile-first platform, with more than 1 billion mobile daily active users. What’s more, 56 percent of Facebook users access the network exclusively on mobile. With numbers that overwhelming, It’s no wonder that 84 percent of Facebook ad revenue is now mobile. So if you…

    Inside Facebookin Facebook Retargeting- 22 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    …. The company’s generally accepted accounting principles net loss for the second quarter was $107 million, down from $137 million in the year-earlier period. Twitter reported 313 million monthly active users at the end of the second quarter of 2016, up from 310 million at the end of the first quarter and up 3 percent year-over-year. The company said…

    David Cohen/ Inside Facebookin Twitter- 16 readers -
  • SurveyMonkey: Pokemon Go Has Peaked in the U.S.

    …. Previous blockbuster titles Candy Crush Saga and Draw Something took months to gain momentum, gather tens of millions of users and hit peak usage. Pokemon Go achieved the same thing in a single week. And there’s still a long way to go. As we’ve seen from other games, there’s still every chance that the game attracts millions of users (and makes…

    Inside Facebook- 13 readers -
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