Daily Active Users

  • Snapchat: Still Growing Strong (Infographic)

    … In its early days, Snapchat seemed to falter, with an unsuccessful attempt at original content creation and security problems. However, by 2015, the messaging application was dubbed the fastest-growing social network ever. Not only did growth remain steady throughout 2016, Snapchat seems to be generating substantial revenue. An infographic from…

    Inside Facebookin Social- 16 readers -
  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Wednesday after topping 100 million last October. Instagram said in an Instagram for Business blog post that it will test immersive, full screen ads in Instagram Stories with more than 30 brands– including Capital One, General Motors (Buick), Maybelline New York, Nike, Yoox, Netflix, Qantas and Shiseido—and those ads will include targeting, reach…

    David Cohen/ AllTwitterin Social- 18 readers -
  • Instagram in 2016 (Infographic)

    … Featured Jobs Zeppelin Hall Beer Garden Social Media Strategist Grand Street Property Management Downtown Jersey City Digital Marketing Manager Peanut Butter & Co. New York City, New York (US) Social Media Coordinator Green Flash Brewing Company San Diego, California Growth Hacker (Web Developer, Digital Marketing) Contactually Washington…

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
  • The Top 6 Ways to Grow Your App

    … fast the water is coming in if a very, very small percentage of it is being retained.” You thus need two simultaneous key performance indicators: engagement, cost per user acquisition or lifetime value. For social, this might be having a ratio of daily active users to monthly active users of more than 40 percent. For a shopping app, it might…

    AllFacebookin Affiliate Social Google Facebook- 28 readers -
  • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

    … In a classic coming-of-age tale, everyone’s favorite disappearing photo company has matured beyond its application roots and outgrown the “chat” in its name. Snapchat now refers exclusively to the popular photo-sharing app that revolutionized the selfie, and it only represents one arm of the newly minted Snap Inc., a “camera company…

    AllTwitter- 4 readers -
  • Snapchat’s Thrown Digital Advertising Against the Wall: Will It Stick?

    … of millennials. Now, Snapchat boasts 60 million daily active users, and it’s looking more and more likely that the newly branded Snap Inc. will outpace even Twitter, becoming Facebook’s top competitor in the social media game. But as promising as all this news is for the relatively young company, questions still loom: Can it keep up its massive pace…

    AllFacebookin Facebook Twitter- 15 readers -
  • Twitter Reveals Q3 2016 Financial Results, Will Reduce Workforce by 9%

    … said its average daily active users (DAU) for the quarter increased seven percent year-over-year. In addition to revealing its third quarter results, Twitter announced a restructuring and that it will reduce its global workforce by approximately nine percent. In a release, Twitter said the restructuring “focuses primarily on reorganizing…

    AllFacebookin Social Twitter- 15 readers -
  • Trust in Social Media Security Is at an All-Time Low (Infographic)

    … in the security infrastructures provided by social sites is at an all time low. This year, 96 percent of the 1,017 American adults surveyed said they didn’t have a lot of trust in the ability of social networks to protect their privacy–three percentage points worse than a similar survey conducted in 2014. Millennials are significantly less trusting than…

    AllTwitterin Social- 15 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … percent of users surveyed were still using the app. The issue with this drop in users is that it’s costing app developers a lot of money. According to data provided by mobile marketing platform Fiksu, the average cost per install for an app is $2 to $3.34. Leanplum’s simplified example of an app with 500,000 installs and 19,000 daily active users…

    Inside Facebookin Mobile- 13 readers -
  • Facebook vs. Instagram: Which Is a Better Fit for Your Marketing Efforts?

    … You may already be aware of the fact that Facebook owns Instagram. The fact that the world’s largest social media platform is Instagram’s parent company has caused some marketers to view them as a single entity. While it’s certainly true that you can target Instagram users from within Facebook’s campaign-building interface, that doesn’t…

    AllFacebookin Facebook- 17 readers -
  • Instagram Begins Recommending Stories on Explore Tab

    … 300 million-plus daily active users: We’re excited to bring Stories to Explore in the coming weeks. Explore is where people go to discover new accounts to follow and content to enjoy. It’s a great surface to highlight all amazing stories that people are creating. Instagram launched its Snapchat-inspired Stories feature in early August. The feature…

    AllFacebookin Social- 13 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … events” are a much better indicator of long-term app use and should be your focus when trying to retain users. App open events such as login, registration, installation or rating an app all provide opportunities to retain customers who may be wavering. Session events such as game tutorial completion, content viewing or use of search features…

    Inside Facebook- 13 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer, mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere…

    Inside Facebookin Facebook Retargeting- 26 readers -
  • Why Snapchat Is Here to Stay

    … Conceived as a platform for pictures that expire within seconds, Snapchat’s founding premise back in 2011 was—quite literally—ephemeral. But five years on, with 150 million daily active users sending Snaps and content available for up to 24 hours, Snapchat is anything but, which is why brand owners that are not giving the platform serious…

    AllFacebookin Facebook Twitter YouTube- 16 readers -
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