Daily Active Users

  • Snapchat: Still Growing Strong (Infographic)

    … creative studio and technology company Delmondo examines Snapchat’s 2016 to give an insight into its success. From a statistics standpoint, Snapchat is looking pretty good. As of June, the app had 150 million users and 50 million daily active users in Europe, with the average user spending 25 minutes in the app every day. This increased time…

    Inside Facebookin Social- 21 readers -
  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … “in the coming weeks,” Instagram said, adding that more direct-response options will follow “in the coming months.” In addition to the brands mentioned above, accommodations network Airbnb has been testing the sound-on format with its Trips on Airbnb series of 15-second videos aimed at connecting travelers with local experts by interest, and its global…

    David Cohen/ AllTwitterin Social- 22 readers -
  • Instagram in 2016 (Infographic)

    … Featured Jobs Zeppelin Hall Beer Garden Social Media Strategist Grand Street Property Management Downtown Jersey City Digital Marketing Manager Peanut Butter & Co. New York City, New York (US) Social Media Coordinator Green Flash Brewing Company San Diego, California Growth Hacker (Web Developer, Digital Marketing) Contactually Washington…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • The Top 6 Ways to Grow Your App

    … fast the water is coming in if a very, very small percentage of it is being retained.” You thus need two simultaneous key performance indicators: engagement, cost per user acquisition or lifetime value. For social, this might be having a ratio of daily active users to monthly active users of more than 40 percent. For a shopping app, it might…

    AllFacebookin Affiliate Social Google Facebook- 34 readers -
  • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

    … is, Snapchat transcended social in 2015 with the launch of Discover, when it began dabbling in content curation and ceased to be about merely chatting. Spectacles may be the company’s latest and greatest offering, but they ultimately represent a steppingstone along the company’s path to autonomy. Spectacles should get advertisers excited not necessarily…

    AllTwitter- 5 readers -
  • Snapchat’s Thrown Digital Advertising Against the Wall: Will It Stick?

    … or shop. A mobile-friendly swipe makes it easier than ever for users to take action on a brand’s ad. Snapchat also offers something other networks overlook: screenshots. Many users screenshot branded messaging they want to go back to when they have the time. These users are interested in the ads, but on most social media platforms, there’s no record…

    AllFacebookin Facebook Twitter- 20 readers -
  • Twitter Reveals Q3 2016 Financial Results, Will Reduce Workforce by 9%

    … Twitter released its Q3 2016 financial results Thursday, and it also announced it will reduce its workforce by approximately nine percent. For the third quarter of fiscal year 2016, Twitter saw revenue of $616 million, which is an increase of eight percent year-over-year. Advertising revenue for the quarter was $545 million, which…

    AllFacebookin Social Twitter- 18 readers -
  • Trust in Social Media Security Is at an All-Time Low (Infographic)

    …. Declining trust in security is not a new trend. There seems to be a disconnect wherein companies aren’t providing clear security protocols and users aren’t taking advantage of the tools to protect themselves. Clearer communication of the benefits of security tools could go a long way to solving both problems. View the infographic below–from Craig Newmark, Rad Campaign and Lincoln Park Strategies–for more details. Image on homepage courtesy of Shutterstock. …

    AllTwitterin Social- 15 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … Retention is one of the biggest challenges facing mobile application developers today. In many cases, apps hemorrhage users within the first few days of downloading, and when new users are necessary to grow services, this clearly needs to change. A report from mobile marketing platform Leanplum looks at how a lack of focus on retention…

    Inside Facebookin Mobile- 13 readers -
  • Facebook vs. Instagram: Which Is a Better Fit for Your Marketing Efforts?

    …. Facebook is huge, but is it hip? There’s no denying Facebook’s mass appeal. The site boasts nearly 1.3 billion users who are active on a daily basis. That’s more than four times the number of people who use Instagram every day–a still impressive but comparably paltry 300 million. Your clients and prospects spend an awful lot of time on Facebook. So…

    AllFacebookin Facebook- 17 readers -
  • Instagram Begins Recommending Stories on Explore Tab

    … 300 million-plus daily active users: We’re excited to bring Stories to Explore in the coming weeks. Explore is where people go to discover new accounts to follow and content to enjoy. It’s a great surface to highlight all amazing stories that people are creating. Instagram launched its Snapchat-inspired Stories feature in early August. The feature…

    AllFacebookin Social- 13 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … events” are a much better indicator of long-term app use and should be your focus when trying to retain users. App open events such as login, registration, installation or rating an app all provide opportunities to retain customers who may be wavering. Session events such as game tutorial completion, content viewing or use of search features…

    Inside Facebook- 14 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … or offers relevant to their situation. Or you can provide special offers to shoppers who have recently passed by a specific store–or are near or at a competitor’s location. Be sure that the content in the ad and on the landing page is hyper-localized, showing information–including address and local phone number–for that specific location. Mistake…

    Inside Facebookin Facebook Retargeting- 27 readers -
  • Why Snapchat Is Here to Stay

    … daily users in the U.S. are aged 25-plus, Snapchat vice president of content Nick Bell recently revealed at Advertising Week Europe. Its audience is active and engaged, too, with more than 65 percent of its 150 million daily Snapchatters creating photos and videos. And in just eight weeks, the number of video views on Snapchat rose from 8 billion…

    AllFacebookin Facebook Twitter YouTube- 18 readers -
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