Daily Active Users

    • Snapchat’s Thrown Digital Advertising Against the Wall: Will It Stick?

      Admit it: You did not see Snapchat coming. Conceived and launched in 2011, the messaging service reached 10 million active users by the end of its first year and continued to grow at a rapid pace. It went from a simple messaging application to a full-blown social media app, quickly becoming the go-to social network for a large number of millennials.

      AllFacebookin Facebook Twitter- 9 readers -
    • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

      In a classic coming-of-age tale, everyone’s favorite disappearing photo company has matured beyond its application roots and outgrown the “chat” in its name. Snapchat now refers exclusively to the popular photo-sharing app that revolutionized the selfie, and it only represents one arm of the newly minted Snap Inc., a “camera company.

      AllTwitter- 4 readers -
  • Twitter Reveals Q3 2016 Financial Results, Will Reduce Workforce by 9%

    … the company’s sales, partnerships, and marketing efforts,” and that the restructuring “is intended to create greater focus and efficiency to enable Twitter’s goal of driving toward GAAP profitability in 2017.” Jack Dorsey, CEO of Twitter, commented in the release: Our strategy is directly driving growth in audience and engagement, with an acceleration…

    AllFacebookin Social Twitter- 10 readers -
  • Trust in Social Media Security Is at an All-Time Low (Infographic)

    … in the security infrastructures provided by social sites is at an all time low. This year, 96 percent of the 1,017 American adults surveyed said they didn’t have a lot of trust in the ability of social networks to protect their privacy–three percentage points worse than a similar survey conducted in 2014. Millennials are significantly less trusting than…

    AllTwitterin Social- 12 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … Retention is one of the biggest challenges facing mobile application developers today. In many cases, apps hemorrhage users within the first few days of downloading, and when new users are necessary to grow services, this clearly needs to change. A report from mobile marketing platform Leanplum looks at how a lack of focus on retention…

    Inside Facebookin Mobile- 10 readers -
  • Facebook vs. Instagram: Which Is a Better Fit for Your Marketing Efforts?

    … You may already be aware of the fact that Facebook owns Instagram. The fact that the world’s largest social media platform is Instagram’s parent company has caused some marketers to view them as a single entity. While it’s certainly true that you can target Instagram users from within Facebook’s campaign-building interface, that doesn’t…

    AllFacebookin Facebook- 13 readers -
  • Instagram Begins Recommending Stories on Explore Tab

    … allows users to share photos and videos that don’t appear on their main feeds, and those Stories will disappear after 24 hours. With this update, users will be able to view recommended Stories from accounts they can follow on the app’s Explore tab. According to TechCrunch, Instagram will recommend Stories based on the accounts users follow and the topics they care about. Readers: What do you think of the addition of Instagram Stories to the Explore tab? …

    AllFacebookin Social- 11 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … interact with applications after first install. The top 100 apps, as ranked by Opera Mediaworks, revealed interesting data about user behavior. Monthly active users were down 5 percent compared with the first quarter of 2016, while daily active users increased by just over 4 percent. Time spent on using the top 100 apps increased across the board…

    Inside Facebook- 11 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer, mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere…

    Inside Facebookin Facebook Retargeting- 18 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … streaming of big events such as the Wimbledon Championships tennis tournament and the Republican and Democratic National Conventions, as well as its pacts with 120 Sports, Bloomberg TV, Campus Insiders, Major League Baseball, the National Basketball Association, the National Hockey League, Pac-12 Networks and, of course, the National Football League…

    David Cohen/ Inside Facebookin Twitter- 14 readers -
  • SurveyMonkey: Pokemon Go Has Peaked in the U.S.

    … Pokemon Go, the massively popular mobile game that encourages users to travel around the real world on a quest to “catch ’em all,” has reportedly hit its peak in the U.S., according to data from SurveyMonkey Intelligence. The data showed that Pokemon Go’s daily active users peaked in the U.S. July 14, one week after the game’s launch July 7…

    Inside Facebook- 13 readers -
  • Snapchat and Tumblr: Platforms for Innovation in Social Media Marketing (Report)

    … as a core component of the social strategy for brands … Its most recent evolution came in March with what the network deemed “Chat 2.0,” including features like auto-advancing stories, instant video and audio chatting and sticker enhancements. Snapchat recently crested 150 million daily active users, and it has a 100 percent mobile audience. Despite being…

    AllFacebookin Social- 17 readers -
  • Instagram Tops 500 Million Monthly Active Users, 300 Million Per Day

    … around you, you’ve formed incredibly varied and diverse communities. Whether you’re an illustrator, a sneakerhead or an astronaut on the International Space Station, every photo and video you share helps bring people closer to friends and interests, broadens perspectives and inspires a sense of wonder. You’ve made Instagram a place where…

    David Cohen/ AllTwitterin Facebook- 16 readers -
  • Is Your CEO on Facebook Live?

    … Not too long ago, your CEO spotting you using Facebook spelled certain doom, but now, not only is your CEO likely on Facebook, but he or she may even be broadcasting via Facebook Live. Facebook said in an email to SocialTimes that it has signed on 60 global business leaders to adopt the social network as a communications channel thus far…

    David Cohen/ AllTwitterin Social Facebook- 14 readers -
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