Dale Carnegie

Dale Breckenridge Carnegie (spelled Carnagey until c. 1922) (November 24, 1888 – November 1, 1955) was an American writer and lecturer and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born into poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People (1936), a massive bestseller that remains popular today. He also wrote How to Stop Worrying and Start Living (1948), Lincoln the Unknown (1932), and several other books.One of the core ideas in his books is that it is possible to change other people's behavior by changing one's behavior toward them.
Posts about Dale Carnegie
  • Sell vs. Tell: Five Ways to Engage Your Audience During a Presentation

    … it; everyone uses it. The best way to sell something is to let the customer talk himself into it, according to Dale Carnegie. Which means the most effective sales and marketing presentations are collaborative conversations where both sides are contributing. Therefore, the ability to present relevant content in an interactive format, as your…

    MarketingProfs- 16 readers -
  • Five Tips for Effective 'Emotional Branding'

    … what information about your brand you want to leave your audience with. It's what feeling you want to leave them with. As William McEwen in the Gallup Management Journal notes, "Emotional connections are not merely warm and fuzzy, nor are they simply interesting to contemplate and debate. They have powerful financial consequences, ranging from…

    MarketingProfs- 7 readers -
  • 3 Reasons To Stop Focusing On Your Audience

    This guest post was written by Thomas E. Hanna, whom I watched go from zero to a recognized expert in a couple of short months. It was like watching a piece of engagement art created in front of your very eyes. And in this post, he’ll share one key aspect of human interaction. Real, actionable engagement does not come from cutesy guilt-infused graphics. It comes from conversation.

    Traffic Generation Cafe- 7 readers -