Dale Carnegie

Dale Breckenridge Carnegie (spelled Carnagey until c. 1922) (November 24, 1888 – November 1, 1955) was an American writer and lecturer and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born into poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People (1936), a massive bestseller that remains popular today. He also wrote How to Stop Worrying and Start Living (1948), Lincoln the Unknown (1932), and several other books.One of the core ideas in his books is that it is possible to change other people's behavior by changing one's behavior toward them.
Posts about Dale Carnegie
  • Five Tips for Effective 'Emotional Branding'

    … what information about your brand you want to leave your audience with. It's what feeling you want to leave them with. As William McEwen in the Gallup Management Journal notes, "Emotional connections are not merely warm and fuzzy, nor are they simply interesting to contemplate and debate. They have powerful financial consequences, ranging from…

    MarketingProfs- 5 readers -
  • 3 Reasons To Stop Focusing On Your Audience

    … their current product. When you view your readers as an audience rather than as a community, the goals change. Instead of fostering connections, you strive to push content in front of eyeballs. You look for opportunities to drive consumption, and rarely discover the avenues which drive engagement. This is almost always a recipe for failure. It was Dale…

    Traffic Generation Cafein Social Twitter- 6 readers -
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