Dale Carr

  • Report: Social Networking Apps Led Usage During the Super Bowl

    … the game, respectively. Localytics found app usage peaked at 7 p.m., at the actual start of the game, when the average session length in apps was 8.7 minutes. Localytics attributed this to users checking their phones until the game actually began, and to users commenting on Lady Gaga‘s national anthem performance. Elsewhere, mobile advertising…

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