Dan And Chip Heath

  • Actionable Marketing Guide Summer Reading List

    … makes complex issues easy-to-understand. I consider it a marketing book because it’s useful since it explains how ideas gain traction. (Jonah Berger’s Contagious is also a good read on this topic.) Made To Stick, Dan and Chip Heath. I love this book. It shows you how to make your ideas memorable. Writing books At the core of most marketing today…

    Heidi Cohen/ Heidi Cohen- 30 readers -