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… presence for SMBs. Why bother with the costs related to developing a mobile-optimized website, or an app that people probably won’t download, when you can use Facebook, where a majority of consumers already are? The insights of Dan Levy and Benji Shomair, from Facebook’s Small Business and Pages departments, respectively, are important…
In 2009, most marketers hadn’t heard of Unbounce, a software company that helps marketers create and test landing pages. But as of 2014, just five years after the company’s founding, it has earned over 9,800 paying customers and makes $7 million in annual revenue, according to Unbounce. So how did Unbounce do it? A lot of it has to do with a particularly “epic” piece of content aimed at “noobs.
… Facebook announced Tuesday that it now has more than 2 million active advertisers, and the social network launched its Ads Manager application for iOS. Chief operating officer Sheryl Sandberg announced during the company’s second-quarter-2014 earnings call last July that Facebook had topped the 1.5 million-advertiser mark, while director…
… helped put a face to the name and encouraged advertisers to try tactics they might not have known about before. Levy talked with attendees Tuesday morning at Hacker Square, in the middle of Facebook headquarters, about the value of Facebook advertising. Sheryl Sandberg, Facebook's chief operating officer and author of Lean In: Women, Work…