Dan Mathews is the Senior Vice President of People for the Ethical Treatment of Animals. He is known for heading PETA's most controversial and attention-getting campaigns, including the "I'd Rather Go Naked Than Wear Fur" ads, as well as campaigns involving celebrities such as Morrissey, Pamela Anderson, Pink, and Paul McCartney. In 2000, he was named by gay lifestyle magazine Genre as one of the most influential people of the new century. When asked by the magazine who he considered an influential gay, he said, spree killer "Andrew Cunanan, because he got Gianni Versace to stop using fur." In 2007, Mathews was ranked 37th in Out magazine's "50 Most Powerful Gay Men and Women in America".