Dan Reed

  • Can Facebook Activity Help Predict NFL TV Viewership?

    … Facebook is the primary second screen for National Football League fans before, during and after the game, according to an analysis by Nielsen of nine nationally broadcast NFL games in October and November. Facebook head of global sports partnerships Dan Reed outlined Nielsen’s findings in a Facebook Media blog post, examining the relationship…

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
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