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If you’ve attended a content marketing conference this fall, you might have felt like you’d entered a foreign country with its own, strange language—”amplify” and “engage” the common greeting; “KPI” the local currency. Indeed, whenever a trend overtakes an industry the way content has overtaken marketing, it inevitably ushers in a whole new lingo.
… an industry the way content has overtaken marketing, it inevitably ushers in a whole new lingo. This Content Newspeak has the potential to be so dizzying that marketers could suddenly find themselves stumbling back to the dark land of display ads. And no one wants that, especially not us here at Contently. We are a content marketing company, after all…