Dark Social

  • Here’s Why Infographics Outperform Blog Posts

    … channels, they could still be sharing them directly with colleagues and friends. It’s impossible to fully know where this direct traffic comes from without setting more specific parameters, but chances are these readers were coming from “dark social“—which occurs when a URL gets shared in an email or chat. (Email traffic in the chart above refers…

    The Content Strategist- 1 readers -
  • Ghost Social: The Curious Case of the iPad Pro Ad

    … post, but it’s really more like a ghost. We can’t find it, but it can find us. Ghost content isn’t unique to Instagram. Most major social networks—Facebook, Snapchat, Twitter, Instagram—feature these dark posts that slip across the web. They pop into our feeds and reveal a lot about our digital lives. These dark posts are strange. Usually, we expect…

    Joe Lazauskas/ The Content Strategist- 10 readers -
  • How to Accurately Measure Your Social ROI

    … The visibility of social media in organizations continues to grow every year, as do the budgets and resources allocated to it. Inevitably, this focus from leadership also increases the need to measure and report on the impact that social is having on the business. If you’re aiming for more accurate analytics to prove your social ROI, you’ll…

    Hootsuitein Social How To's- 15 readers -
  • The Problem With Dark Social

    … Content Distribution, Shared Media We at Backroom, are not fully satisfied with the term, “Dark Social”. Let’s rewind to 2012, when Atlantic Senior Editor, Alexis C. Madrigal, came up with the term Dark Social. He said, “most sharing is done via dark social means like email and IM that are difficult to measure.” True. We’re not denying…

    Relevancein Social- 9 readers -
  • Shining Light on “Dark Social” Sharing

    … Other Networks, Shared Media Published 4 hours ago | By: Maël Roth In late 2012, Alexis Madrigal, senior editor at The Atlantic, published an article titled “Dark Social: We have the whole history of the web wrong.” The article did not go unnoticed: over 5,000 tweets, nearly the same amount of shares on Facebook and 2,100 pluses on Google…

    Mael Roth/ Relevancein Social Google Facebook Twitter- 5 readers -
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