Dark Social

  • 10 Social Media Trends Giving Brands New Ways to Engage in 2017

    … intelligence is coming to social in a big way: AI-powered chat bots are poised to have profound effects on how customers interact with brands on social. Chat bots will be enlisted to deliver human-like conversational interactive experiences and provide capable customer service, offering information or handling purchase orders. AI is also set to improve…

    AllFacebookin Social Facebook Twitter YouTube- 54 readers -
  • Here’s Why Infographics Outperform Blog Posts

    … articles, where are readers coming from? This chart from our data team slices the channels that drove both article and infographic traffic: Since infographics reached more people than the blog posts, it would be natural to assume that this boost largely came from social, where infographics could serve as highly sharable visual content. As it turns…

    The Content Strategist- 2 readers -
  • Ghost Social: The Curious Case of the iPad Pro Ad

    … Apple commercials are normally known for relentless optimism. They’re a sparkling mirror of us at our most creative—curing diseases, making music, laughing in a cashmere sweater. But the one that auto-played in my Instagram feed a few nights ago was strangely depressing. It only got more depressing the more I thought about it. The video opens…

    Joe Lazauskas/ The Content Strategist- 17 readers -
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