Dark Social

  • Studying the Hidden World of Dark Social Engagement

    … and customize private sharing buttons on your websites for email, SMS, and chat platforms like WhatsApp. On open channels, however, the top categories emphasized entertainment and group activities. Popular topics from our research included rock music, left-wing politics, gaming, bars and nightclubs, and local news. Positive sentiment was reserved…

    The Content Strategistin Social- 16 readers -
  • 10 Social Media Trends Giving Brands New Ways to Engage in 2017

    …). These communities also offer chances to research and better comprehend certain customer bases. Sharing isn’t being “shared” with the public as much: Users are tending to use Snapchat or messaging applications to share content, meaning that now, almost 70 percent of online shares are going on within so-called dark social (one-on-one social sharing…

    AllFacebookin Social Facebook Twitter YouTube- 55 readers -
  • Here’s Why Infographics Outperform Blog Posts

    … channels, they could still be sharing them directly with colleagues and friends. It’s impossible to fully know where this direct traffic comes from without setting more specific parameters, but chances are these readers were coming from “dark social“—which occurs when a URL gets shared in an email or chat. (Email traffic in the chart above refers…

    The Content Strategist- 2 readers -
  • Ghost Social: The Curious Case of the iPad Pro Ad

    … Apple commercials are normally known for relentless optimism. They’re a sparkling mirror of us at our most creative—curing diseases, making music, laughing in a cashmere sweater. But the one that auto-played in my Instagram feed a few nights ago was strangely depressing. It only got more depressing the more I thought about it. The video opens…

    Joe Lazauskas/ The Content Strategist- 17 readers -
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