Dark Social

  • 10 Social Media Trends Giving Brands New Ways to Engage in 2017

    … intelligence is coming to social in a big way: AI-powered chat bots are poised to have profound effects on how customers interact with brands on social. Chat bots will be enlisted to deliver human-like conversational interactive experiences and provide capable customer service, offering information or handling purchase orders. AI is also set to improve…

    AllFacebookin Social Facebook Twitter YouTube- 37 readers -
  • Here’s Why Infographics Outperform Blog Posts

    … and engagement. While infographics might—depending on the amount of design involved—cost more to produce upfront, when you factor in their reach, there is significantly more value per reader compared to a blog post. The dark side of infographic distribution The next question is, if infographics are shared more and have higher engagement rates than…

    The Content Strategist- 1 readers -
  • Ghost Social: The Curious Case of the iPad Pro Ad

    … post, but it’s really more like a ghost. We can’t find it, but it can find us. Ghost content isn’t unique to Instagram. Most major social networks—Facebook, Snapchat, Twitter, Instagram—feature these dark posts that slip across the web. They pop into our feeds and reveal a lot about our digital lives. These dark posts are strange. Usually, we expect…

    Joe Lazauskas/ The Content Strategist- 13 readers -
  • How to Accurately Measure Your Social ROI

    … eventually have to deal with ‘Dark Social.’ ‘Dark Social’ is the term for traffic that comes to your site when people share a link through email, online chat, or other channels—as opposed to sharing it directly through social networks. While this should still be considered as social sharing, this traffic will often show up in your analytics…

    Hootsuitein Social How To's- 17 readers -
  • The Problem With Dark Social

    … Content Distribution, Shared Media We at Backroom, are not fully satisfied with the term, “Dark Social”. Let’s rewind to 2012, when Atlantic Senior Editor, Alexis C. Madrigal, came up with the term Dark Social. He said, “most sharing is done via dark social means like email and IM that are difficult to measure.” True. We’re not denying…

    Relevancein Social- 9 readers -
  • Shining Light on “Dark Social” Sharing

    … Other Networks, Shared Media Published 4 hours ago | By: Maël Roth In late 2012, Alexis Madrigal, senior editor at The Atlantic, published an article titled “Dark Social: We have the whole history of the web wrong.” The article did not go unnoticed: over 5,000 tweets, nearly the same amount of shares on Facebook and 2,100 pluses on Google…

    Mael Roth/ Relevancein Social Google Facebook Twitter- 6 readers -
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