Dark Social

  • Here’s Why Infographics Outperform Blog Posts

    … and engagement. While infographics might—depending on the amount of design involved—cost more to produce upfront, when you factor in their reach, there is significantly more value per reader compared to a blog post. The dark side of infographic distribution The next question is, if infographics are shared more and have higher engagement rates than…

    The Content Strategist- 2 readers -
  • Ghost Social: The Curious Case of the iPad Pro Ad

    … Apple commercials are normally known for relentless optimism. They’re a sparkling mirror of us at our most creative—curing diseases, making music, laughing in a cashmere sweater. But the one that auto-played in my Instagram feed a few nights ago was strangely depressing. It only got more depressing the more I thought about it. The video opens…

    Joe Lazauskas/ The Content Strategist- 17 readers -
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