Dark Social

  • Here’s Why Infographics Outperform Blog Posts

    … the same thing for every meal. In order to truly satisfy your audience, you have to serve a variety of stories in diverse formats on different channels. To guide our customers (and ourselves) in this process, Contently’s data scientists tracked the behavior of our clients’ content over the last year. Here’s what they found. Blog post fatigue Many…

    The Content Strategist- 1 readers -
  • Ghost Social: The Curious Case of the iPad Pro Ad

    … post, but it’s really more like a ghost. We can’t find it, but it can find us. Ghost content isn’t unique to Instagram. Most major social networks—Facebook, Snapchat, Twitter, Instagram—feature these dark posts that slip across the web. They pop into our feeds and reveal a lot about our digital lives. These dark posts are strange. Usually, we expect…

    Joe Lazauskas/ The Content Strategist- 10 readers -
  • How to Accurately Measure Your Social ROI

    The visibility of social media in organizations continues to grow every year, as do the budgets and resources allocated to it. Inevitably, this focus from leadership also increases the need to measure and report on the impact that social is having on the business. If you’re aiming for more accurate analytics to prove your social ROI, you’ll eventually have to deal with ‘Dark Social.

    Hootsuite- 16 readers -
  • The Problem With Dark Social

    … Content Distribution, Shared Media We at Backroom, are not fully satisfied with the term, “Dark Social”. Let’s rewind to 2012, when Atlantic Senior Editor, Alexis C. Madrigal, came up with the term Dark Social. He said, “most sharing is done via dark social means like email and IM that are difficult to measure.” True. We’re not denying…

    Relevancein Social- 9 readers -
  • Shining Light on “Dark Social” Sharing

    … Other Networks, Shared Media Published 4 hours ago | By: Maël Roth In late 2012, Alexis Madrigal, senior editor at The Atlantic, published an article titled “Dark Social: We have the whole history of the web wrong.” The article did not go unnoticed: over 5,000 tweets, nearly the same amount of shares on Facebook and 2,100 pluses on Google…

    Mael Roth/ Relevancein Social Google Facebook Twitter- 6 readers -
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