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… a big impact on me and I just wanted to let you know.” This man is clearly an important member of my online audience. He’s buying my books and transmitting my content on a regular basis. But he’s not active on social media so I’ve never heard of him before. No tweets, posts, or blog comments. In fact, there is no social media analytics program…
… Have you ever copied a link from a website and forwarded it on to a friend via email or text message? More than nine in ten of us have. Indeed, this “dark social sharing” is so commonplace that it dwarfs sharing on Facebook and Twitter… combined. (more…) New Career Opportunities Daily: The best jobs in media. …
Do you know where all of your social traffic is coming from? Want more detailed information on social media referral traffic? The Google Analytics’ Social Network Referrals report gives you a top-level snapshot of social media referral traffic, but it may not show you everything. In this article you’ll discover how to create custom URLs to find what is called dark social media traffic.