Dark Social Media

  • I don’t know my online audience and neither do you

    …-estimate this number because the online version of word of mouth transmission is so easy to see and record for measurement purposes. Social media provides such an intoxicating database of tweets, mentions, and posts that it is easy to rely to heavily on these symbols of content transmission. But it gets more interesting. A number of studies show…

    {grow}- 13 readers -
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