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… YP isn’t a startup. The company has been rebranded, reimagined, consolidated, sold, and rebranded again in recent years. When AT&T sold its stake in YP in 2012, the directory and marketing solutions giant initiated a cultural shift designed to improve an enduring problem left over from the AT&T days. The problem was that employees were…
For a few years now, the local search landscape has inched its way toward consolidation. Changes to Google’s algorithm and the growth of Yelp as a public company has left competitors struggling to break through to consumers and compete with the well-known brands. But that may be changing. The ubiquity of mobile has started to open new opportunities for innovation in local se ...