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… often in the dark about key performance indicators and strategic objectives. Were they meeting their goals? What changes could be expected? Answers and information were not forthcoming. “The AT&T culture was very secretive,” said Darren Clark, YP’s CTO and a company veteran. “People didn’t know the numbers until everything was all said…
For a few years now, the local search landscape has inched its way toward consolidation. Changes to Google’s algorithm and the growth of Yelp as a public company has left competitors struggling to break through to consumers and compete with the well-known brands. But that may be changing. The ubiquity of mobile has started to open new opportunities for innovation in local se ...