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If you know anything about local search, you know the Local Search Ecosystem chart, first published by David Mihm on GetListed.org back in 2009. Often called the “spaghetti chart” due to the dizzying number of interrelationships it depicts, the chart is a go-to marketing tool for explaining the complexity of local search and the flow of data between aggregators and publishers.
… search, businesses need to take actions outside those recommended by the survey. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is VP of product at Brandify, and can be reached via Twitter. Brandify is the publisher of Street Fight. …