Dasani /dəˈsɑːni/ is a brand of bottled water from The Coca-Cola Company, launched in 1999, after the success of Aquafina (produced by Coca-Cola-rival PepsiCo). It is one of many brands of Coca-Cola bottled water sold around the world.In 2010, in a bid to counteract falling sales and bans on bottled water, The Coca-Cola Company announced they would be distributing Dasani water in new packaging made of 30% plant based materials. Unlike other plant based packaging, the bottles are compatible with standard recycling plants and represent up to a 25% reduction in carbon emissions when compared to standard water bottles (though this still represents 2000 times the energy usage of tap water).
Posts about Dasani
  • The Mobile App 2016 Rio Summer Olympics Sponsors Should Create

    … to late-night Caipirinhas (plus the obligatory hats, T-shirts and commemorative merchandise). Rio gets hot, so Coca-Cola can give you a beverage refreshment treasure map of where all of its vending machines and Coke venues are located throughout the games and Rio more broadly. With GPS, giving you turn-by-turn, step-by-step directions through the sweaty…

    AllTwitterin Mobile- 12 readers -
  • Infographic: Brands That Have Been Naughty & Nice On Social Media

    … positive — the nice. Among the nice: retailer Crate & Barrel, credit card companies Visa and MasterCard, Mini Cooper and Audi, Renaissance Hotels, Folgers coffee, tech giants Apple and Amazon, along with Friskies and Cottonelle. Among the naughty: Prada, JP Morgan, General Motors, US Airways, Dasani, Clorox, the New York Times and social media…

    Marketing Landin Social- 8 readers -