Dasani

Dasani /dəˈsɑːni/ is a brand of bottled water from The Coca-Cola Company, launched in 1999, after the success of Aquafina (produced by Coca-Cola-rival PepsiCo). It is one of many brands of Coca-Cola bottled water sold around the world.In 2010, in a bid to counteract falling sales and bans on bottled water, The Coca-Cola Company announced they would be distributing Dasani water in new packaging made of 30% plant based materials. Unlike other plant based packaging, the bottles are compatible with standard recycling plants and represent up to a 25% reduction in carbon emissions when compared to standard water bottles (though this still represents 2000 times the energy usage of tap water).
Posts about Dasani
  • The Mobile App 2016 Rio Summer Olympics Sponsors Should Create

    … are a few ideas that the International Olympic Committee should consider to make sure that every spectator medals in every event amidst the pomp, circumstance and chaos of Rio 2016. The IOC should make an “uber” application that pulls together many of the larger Olympic sponsors into a single app to deliver a cohesive Olympic-sized experience…

    AllTwitterin Mobile- 17 readers -
  • Infographic: Brands That Have Been Naughty & Nice On Social Media

    … positive — the nice. Among the nice: retailer Crate & Barrel, credit card companies Visa and MasterCard, Mini Cooper and Audi, Renaissance Hotels, Folgers coffee, tech giants Apple and Amazon, along with Friskies and Cottonelle. Among the naughty: Prada, JP Morgan, General Motors, US Airways, Dasani, Clorox, the New York Times and social media…

    Marketing Landin Social- 9 readers -