• How Clinton and Trump will drive digital, programmatic and video advertising

    … by Rodger Wells, CRO, DashBid This year, spending on political advertising in digital media is expected to be seven times larger than the last presidential election, topping a billion dollars for the first time. Digital’s share of campaign spending will increase to between eight and 11 percent, rising above newspapers and radio, while coming…

    Digidayin Mobile How To's- 33 readers -
  • 5 ways publishers’ tech choices come back to haunt them

    … Written by Tom Herman, CEO, DashBid Publishers can cause themselves irreparable harm when it comes to the technology they choose to run on their pages. Many of these tech “solutions” don’t add real value and instead clutter up the user experience, slow down pages, and drive people away. The ad tech industry deserves a lot of the blame. We…

    Digiday- 7 readers -