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…. Unacast Hires Privacy and Product Gurus Unacast has brought on Jarno Vanto as chief privacy officer and Tom Navin as VP of product. Prior to Unacast, Vanto spent ten years in the ad tech and marketing space and is one of few attorneys to have experience working in the beacon and proximity industry. Before Unacast, Navin was VP of product…
by Rodger Wells, CRO, DashBid This year, spending on political advertising in digital media is expected to be seven times larger than the last presidential election, topping a billion dollars for the first time. Digital’s share of campaign spending will increase to between eight and 11 percent, rising above newspapers and radio, while coming close to cable TV.
… Written by Tom Herman, CEO, DashBid Publishers can cause themselves irreparable harm when it comes to the technology they choose to run on their pages. Many of these tech “solutions” don’t add real value and instead clutter up the user experience, slow down pages, and drive people away. The ad tech industry deserves a lot of the blame. We…