• Finding These Problems in Your Google Analytics Data and How to Fix Them

      Ever since the creation and distribution of Google Analytics, several people have used it to track and report on their website’s traffic. Tracking through the use of Google analytics can help you learn some valuable information on who is visiting your website, the rate of visitors on your website, what the visitors do, and whether the website does its intended objective.

      SEO Hacker Blogin Google How To's- 15 readers -
    • 3 Ways to Avoid Churning Out Average Blog Posts

      I recently read a blog post from an agency that discussed the power of Bing Ads, reminding the audience that pay-per-click content isn’t purely limited to Google AdWords. The writer used a host of stats to back up the thesis, but I was shocked to see an embedded infographic referencing comScore data from 2012.

      The Content Strategistin Social Content- 16 readers -
    • What it will take to make digital identity real

      The biggest problem with digital identity is that it’s sort of just a pain in the ass. As banks, governments and e-commerce giants try to solve the issue of customers having account overload and password amnesia, the problem becomes that security is just inconvenient: there are so many required security specs for passwords, are many different passwords to remember, it’s just e ...

      Digiday- 17 readers -
  • 5 Predictions From The World’s Most Intense Marketing Conference

    … Last night, a close friend who works in content marketing DMed me on Twitter. She was very concerned. “I have to admit I’m Twitter stalking you because I’m intrigued that this conference has you turned into a tween at a Harry Styles concert,” she wrote. “You’re suddenly VERY EXCITED about things like demand waterfall. Or, intervention? Anyway def…

    Joe Lazauskas/ The Content Strategist- 14 readers -
  • WTF is digital identity?

    … Moving shopping and banking online means our transactions are more than making money: They’re about getting data. “People are extremely aware of how digitized their lives have become and how little control over that. They want to know that if they’re providing this info they’re getting something for it and it’s not just for banks or large…

    Digiday- 13 readers -
  • Is Your Organization Ready to Utilize Big Data?

    … Big Data is more aspiration than reality for most marketing organizations. Broad consensus on the strategic value of Big Data gives way to the myriad of nuts-and-bolts technical issues necessary to structure a data ecosystem and bring crisp data-driven insights to life in personalized communications. You can assess an organization’s readiness…

    Marketing Technology Blog- 17 readers -
  • Unlocking Audiences for Brands: Uniting Client Goals with Demographic Research

    … Analytics can tell you a great deal about your client’s user base: their demographics, interests, age, gender, and locality. But often this data doesn’t match up with who your client thinks they’re reaching, especially for small business owners who don’t have the budget for consistent market research. Market research isn’t cheap – large companies…

    Street Fightin Paid Search- 13 readers -
  • Bluecore’s Real-Time Decisioning Platform for eTail

    … You’re the marketer. What are you going to do next? This is a question marketers ask themselves constantly. Data is now flowing into organizations at record speed and volume, and the process of organizing and acting on this data can be paralyzing. For starters, you’re tasked with knowing a variety of things about your customers: Who are my…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • Why Small Changes in CPG Trade Marketing Promotions Can Lead to Big Results

    … a BETTER outcome. Don’t Take “I don’t know” for an Answer Did this promotion run? Was this promotion effective? Will this customer plan meet budget? These are just a few questions that consumer goods companies struggle to find the answers to due to incomplete, inaccurate or incomprehensible data. However, timely and reliable post-event analytics…

    Marketing Technology Blog- 21 readers -
  • Tasko: It’s Time to Outsource Your Marketing Tasks

    … for very specific pests and we specified those statistics must be up to date in the last year. Not only did we ask for the data, we also requested the returned file be formatted for import into Hootsuite’s bulk scheduler. A week later, we received our file and it was perfect! Internally, we made some minor adjustments to time the pests with the season…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 5 Steps to Winning at Account-Based Marketing

    … Account-based marketing (ABM) is gaining ground among B2B marketers. According to a recent study, 2017 B2B Programmatic Outlook, 73% of B2B marketers currently use or plan to adopt ABM in 2017. And it’s for good reason: ABM’s ROI can outperform all other B2B marketing investments. ABM is hardly a new concept. In fact, some argue that ABM has…

    Marketing Technology Blog- 24 readers -
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