Data

  • The Retail Bubble: How to Survive and Thrive with Digital Innovation

    … somewhat, while another 19% said it significantly increases their intent to buy. Now is the time to invest in technology to combine your content, data, and business logic to bypass these long cycles and use variables such as location, store hours, time of day, and weather to deliver personalized content in real time through all of your digital channels…

    Movable Ink Blogin How To's- 16 readers -
  • Video: Understanding the General Data Protection Regulation (GDPR)

    … The General Data Protection Regulation is due to be enforced in just under a year (25th of May 2018). Those who fail to meet regulations could be hit with hefty punishments, so it’s important you understand it. In this video I explain what it is and how it could impact your business. …

    RocketMill- 10 readers -
  • A Rant About Marketing Attribution…

    … Everyone seems to be talking about marketing attribution, but does anyone really know how to do it? I discuss why I think it can be problematic and pose the question: is this really the best use of our time, attention and resource in 2017…

    RocketMill- 8 readers -
  • What it will take to make digital identity real

    … The biggest problem with digital identity is that it’s sort of just a pain in the ass. As banks, governments and e-commerce giants try to solve the issue of customers having account overload and password amnesia, the problem becomes that security is just inconvenient: there are so many required security specs for passwords, are many different…

    Digiday- 17 readers -
  • WTF is digital identity?

    … Moving shopping and banking online means our transactions are more than making money: They’re about getting data. “People are extremely aware of how digitized their lives have become and how little control over that. They want to know that if they’re providing this info they’re getting something for it and it’s not just for banks or large…

    Digiday- 13 readers -
  • 3 Ways to Avoid Churning Out Average Blog Posts

    … I recently read a blog post from an agency that discussed the power of Bing Ads, reminding the audience that pay-per-click content isn’t purely limited to Google AdWords. The writer used a host of stats to back up the thesis, but I was shocked to see an embedded infographic referencing comScore data from 2012. A quick Google (or Bing!) search…

    The Content Strategistin Social Content- 18 readers -
  • Is Your Organization Ready to Utilize Big Data?

    … Big Data is more aspiration than reality for most marketing organizations. Broad consensus on the strategic value of Big Data gives way to the myriad of nuts-and-bolts technical issues necessary to structure a data ecosystem and bring crisp data-driven insights to life in personalized communications. You can assess an organization’s readiness…

    Marketing Technology Blog- 19 readers -
  • Bluecore’s Real-Time Decisioning Platform for eTail

    … seamlessly with onsite personalization platforms and adjust the homepage creative on-the-fly to show the new shoe and other products from the same line. The company also took these efforts cross-channel by serving similar creative assets within Facebook ads and through email marketing campaigns to those shoppers with a high affinity to purchase…

    Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -
Get the top posts daily into your mailbox!
More from around the web