Data

  • Why customer acquisition is so difficult for financial startups

    … When it comes to getting new customers, startups in financial technology are in a lose-lose situation. It’s no surprise: The reigning banks have been around for decades so they have a large existing set of customers and streams of data on them from over the years. Their problem is they’re plagued with old infrastructure that slows them down…

    Digiday- 9 readers -
  • 5 Steps to Obtain Success in Digital Marketing

    … to entertainment, people also use this technology to make purchases online. Most people today look for different products or services online. So having an online presence in the form of digital marketing is very important for promoting your business. Utilize a Data-Driven Strategy At the present time, most organizations tend to work consciously…

    Growmapin Social- 7 readers -
  • 3 Ways Your Company Will Benefit from Cloud Computing Integration

    … has internet access, you shouldn’t have a problem at all. If you’re still on the fence regarding cloud integration for your company, you might want to pay closer attention to the benefits we’re sharing today. Why You Need Cloud Computing Integration As you’re about to see, storing data in the cloud makes it easier to retrieve that info and frees…

    Growmap- 10 readers -
  • DataRobot: An Enterprise Automated Machine Learning Platform

    … of the cost savings with minimal error. DataRobot would have been nothing short of a miracle. DataRobot automates the entire modeling lifecycle, enabling users to quickly and easily build highly accurate predictive models. The only ingredients needed are curiosity and data — coding and machine learning skills are completely optional! DataRobot…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • 5 Tips for Collecting Data for Your Email Marketing (Without Being Creepy)

    … Customer data is the lifeblood of successful email marketing. It’s “the key to sending relevant and timely emails, through segmentation, personalization, and automation,” writes Andrew King, at Campaign Monitor. But customer data can be challenging to come by – and for good reason. Information — including email addresses, income…

    Movable Ink Blogin EMail- 17 readers -
  • 7 Ways to Use Data Successfully in Your Email Marketing

    … Email marketers are well-aware of the importance of data-driven triggered emails, such as welcome and cart-abandonment messages. And we know how to leverage data like recipients’ names and interests. But some email marketers are discovering ways to use data in new and different ways. “Used strategically, data can help you get smarter with your…

    Movable Ink Blogin Social EMail- 21 readers -
  • 4 Ways to Track Traditional Local Media Using Digital

    … will then be able to attribute value to each channel, which means tracking and optimizing traditional media through digital methods. Call tracking is an easy way to track traditional media campaigns to determine the ROI. Tracking numbers can be used in outdoor advertising, television, radio ads, print media and direct mail. 4. Data Correlation Advanced…

    Mindy Weinstein/ Street Fight- 14 readers -
  • News Round-up: Personalization, Customer Data, and Video Power

    … of a longer successful subject line is, ‘For a Limited Time Save Over $874 on a Bowflex TreadClimber Machine’ at 69 characters. The amount of savings listed here is key to enticing subscribers to open the email. “ Accurate data key to effective personalization The last thing an email marketer wants to do is irritate the people who receive…

    Movable Ink Blogin EMail- 18 readers -
  • Get DK New Media’s Marketing Campaign Checklist Here!

    … As DK New Media continues to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their strategies that prevent them from meeting their maximum potential. I’ve been developing an on-demand digital marketing curriculum with a regional university to help bridge this gap. It’s based on the framework I…

    Douglas Karr/ Marketing Technology Blogin EMail- 21 readers -
  • LiveRamp Advances Data Identity Resolution in a Safe Place

    … The data marketplace is nothing new, according to Benjamin Webb, head of data supply for identity resolution company LiveRamp. It’s the way that Acxiom company LiveRamp looks at the data marketplace a little differently that makes it uniquely valuable, Webb told Street Fight in a recent interview. The company’s data store is only two years old…

    Street Fight- 28 readers -
  • Emergency Alert: We Need to Rethink Content Strategy

    …, Netflix did something unprecedented for a technology company—it invested $100 million in a show called House of Cards. Even though famed director and producer David Fincher was attached to the project, most people thought Netflix was crazy. But they didn’t know the company had a secret weapon: data. Netflix knows everything about how its users…

    Joe Lazauskas/ The Content Strategistin Social Content- 17 readers -
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