Data Aggregators

A data aggregator is an organization such as Acxiom and ChoicePoint involved in compiling information from detailed databases on individuals and selling that information to others.
Posts about Data Aggregators
  • 6 Powerful Facebook Marketing Secrets That May Surprise You

    … Despite of the fact that Facebook is the most versatile social networking platform for promoting your business among your target audience, it is not easy to master the Facebook “Ad” engine. While Facebook offers immense opportunities for targeting your audience, it is still full of secrets that even an experienced marketing professional…

    Jeffbullas's Blogin Social Facebook- 20 readers -
  • 7 Ways Merchants Can Help Shoppers Find Their Stores

    … sites like Google, Bing, Yelp, and Facebook. Claiming takes some time as your profile must often be verified by postcard or automated phone call, and is sometimes subject to a review period of indeterminate length. However, there are shortcuts available to some businesses, such as instant verification of your Google profile if you have already…

    Stephanie Miles/ Street Fightin SEO- 13 readers -
  • Why Apple Maps is Partnering With Local Search Companies

    … for a pretty sweet pitch deck. I imagine the companies that are not on the list — Moz Local, Local Site Submit, GoDaddy, Local Market Launch, MomentFeed, ReachLocal, Where2GetIt & RioSEO come to mind — have been Facetiming the Apple Maps team aggressively over the past few days. I think this will be a big win for Apple Maps. If the system works, we…

    Andrew Shotland/ Street Fight- 21 readers -
  • Moving your Business? Don’t forget to pack the Local SEO!

    … and data aggregators are feeding your business information info to each other. As overwhelming as the above ecosystem looks, don’t fear, as there are services and websites out there that can make updating and organizing this info much easier for you. (Think of it as the USPS “I’m moving” card you can get at the post office). There are a lot of sites…

    Dex Mediain SEO Google- 9 readers -
  • How Large Multi-Location Businesses Can Dominate In Local Search

    … Map. Embed your business’s Google Local Map and not just a generic Google Map with your address. Photos. Use photos to differentiate your listing, increase engagement, and encourage interaction. Local landing pages with no photos generally have a much higher bounce rate. Use a storefront photo as well as interior photos if possible. For more…

    Search Engine Landin SEO Google How To's- 39 readers -
  • Centralizing Location Data: 3 Steps to Local SEO Success

    After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated to Chicago's Loop. I was part of the relocation effort and the number of decisions that had to be made to move the SIM Partners' headquarters was staggering and unexpected. We had to find the space, build it out, furnish it, wire it, build out the IT infrast ...

    Adam Dorfman/ Search Engine Watch- 5 readers -
  • How Convenience Stores Can Use SEO to Increase Sales

    … location has, the more credibility it is given by search engines. The local search directory ecosystem is both vast and intertwined. Large data aggregators, such as Infogroup and Localeze, will populate the popular and niche directories like Citysearch and TripAdvisor. Additionally, the search engines look to these data aggregators as an influence…

    ZOG Digital Blogin SEO Google Twitter How To's- 8 readers -
  • How To Get A Medical Marijuana Dispensary Into Google Places

    … and you'll see that they are clearly optimizing it for all sorts of medical marijuana queries via targeted title tags, internal link anchor text, relevant content, etc. If you want to rank in Local, it doesn't hurt if you are a subject matter expert. Data Aggregators Get your data into/updated in the main data aggregators: InfoGroup, Axciom, Neustar…

    Andrew Shotland/ Search Engine Landin Google- 19 readers -
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