Data Analysis

  • What is Analytics User Explorer, and how useful is the data?

    … console data using property sets. I think this will help marketers understand the relationship and behavioural differences across multiple platforms and better make decisions about CC TLDs and mobile app marketing. If you get the chance, I suggest you take a further read. For now, though, lets talk about another addition to Google’s growing list…

    State of Digitalin How To's- 10 readers -
  • The Role of A Digital Agency While Growing Your Business

    … act upon. However, there are many different aspects to an agency that can be beneficial to your company. From strategists and analysts, to designers and developers, there are a lot of roles that a digital agency can play in the growth of your established brand. Below are just a few examples of what a digital agency can do for you. Data Analysis…

    ROI Factor Blogin Social- 26 readers -
  • Holiday Marketeer: Get Actionable Holiday Insights from Historical Data

    … holiday data With newly minted buy buttons, holiday creep, and mobile and in-store shopping crossover on the rise, the 2015 holiday season is already shaping up to be unlike any before. To help you prepare, we walk you through core concepts to apply to your analysis of historical holiday data. Get useful holiday insights Rather than using…

    Karen Amundson/ BoostBlog- 8 readers -
  • Interview with Data Driven Business

    …, actionable strategies and tactics for driving more revenue from your website – while increasing customer satisfaction. eMetrics Summit, existing for 10 years now is the leading digital analytics conference covering the impact of data & technology on marketing and how to drive business results through data analysis and technology adoption…

    Jo Turnbull/ State of Digitalin Content- 15 readers -
  • Do You Know Your Customers as Individuals? You Should.

    … as an individual? I am partnering with Teradata for this post in support of the ONE: Teradata Marketing Festival. All thoughts and opinions are my own. Important Disclosure: I am partnering with Teradata for this post in support of the ONE: Teradata Marketing Festival in Las Vegas. All thoughts and opinions are my own. Supporting Resources: Are You Using…

    Pam Moore/ Pam Marketing Nutin Social- 21 readers -
  • How to Solve 6 Brutal Problems in Google Analytics

    … complex topics. Problem: Limited visuals When you present data you want your charts to look sparkly clean. GA’s basic visuals are fine, but when you try to show multiple metrics, segments, or time intervals…things get ugly: Looks more like a Richter scale than analytics data Even with simple data points, the visuals in GA aren’t great: We want…

    Timothy Gillman/ Portent, Incin Google How To's- 10 readers -
  • What I Learned About Content Marketing in 2014

    … audiences can be appealed to, like those with a nervous disposition, big boobs, little boobs, man boobs, crushes on a celebrity or even degrees from a specific university—you get the picture. There are thousands of articles on BuzzFeed that are strategically segmenting their audience, just to get viral attention within extremely marginal cross…

    Jonathan Allen/ State of Digitalin Social Content- 22 readers -
  • Leveraging Platforms for More Powerful Content

    … that of the data analyst. Some could even argue that data analysis is the most crucial newsroom skill today. The third of Contently co-founder Shane Snow’s webinars, inspired by the upcoming launch of his book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success, examines the third arm of the Content Strategy Flywheel: optimization of data…

    Erin Ward/ The Content Strategistin Content- 8 readers -
  • Marketers Dying By A Thousand Data Points

    … acumen. They’ve touted data as a way to prove ROI. This report shows that over 90 percent of marketers are unsure of data measuring one of the biggest marketing tools: Content. Unfortunately, we’re not surprised. “Paralysis by analysis” is a fatal marketer disease. It’s a challenge we’ve all faced for years. It’s why so many companies build…

    Portent, Incin Content- 16 readers -
Get the top posts daily into your mailbox!
More from around the web