Data Analysis

  • Using Excel Regressions To Better Understand KPIs

    … is, the process for setting up and determining the value of your regression model is the same. Step 1: Prepare Your Data As with any analysis, a good result requires quality data that has been correctly prepped. For good regression results, you need a sufficient amount of data (at least as many data points as the number of independent variables…

    PPC Heroin Affiliate Paid Search- 20 readers -
  • Bing Reporting Features And The Pep Talk You Need This Week

    … length of time within 3 years before today can be selected as a comparison period. From there every performance metric in the table can be expanded by clicking the ‘+’ icon. You will then see 4 sub-columns under every performance metric for deeper analysis into: Performance from your current period Performance from your comparison period Change…

    PPC Heroin Affiliate- 15 readers -
  • 5 Of The World’s Greatest Marketing Blog Posts And What We Can Learn From Them

    I think we can all agree that online marketing bloggers – due to the very nature of the topic they specialize in – more than any other bloggers (in general) know almost exactly what blog posts need in order to rock. It’s the marketing blog posts we turn to when we need help to be better bloggers. Which is why this article presents the world’s greatest marketing blog posts, bec ...

    The Blog Herald- 22 readers -
  • What is Analytics User Explorer, and how useful is the data?

    … console data using property sets. I think this will help marketers understand the relationship and behavioural differences across multiple platforms and better make decisions about CC TLDs and mobile app marketing. If you get the chance, I suggest you take a further read. For now, though, lets talk about another addition to Google’s growing list…

    State of Digitalin How To's- 20 readers -
  • The Role of A Digital Agency While Growing Your Business

    … with a robust marketing department, or existing branding and creative efforts through an ad agency, it’s hard to imagine where a digital agency might fit in. While incorporating an agency into your practices may be an option you have already considered, it can be a difficult decision for a large business with an existing marketing process to casually…

    ROI Factor Blogin Social- 42 readers -
  • Holiday Marketeer: Get Actionable Holiday Insights from Historical Data

    … holiday data With newly minted buy buttons, holiday creep, and mobile and in-store shopping crossover on the rise, the 2015 holiday season is already shaping up to be unlike any before. To help you prepare, we walk you through core concepts to apply to your analysis of historical holiday data. Get useful holiday insights Rather than using…

    Karen Amundson/ BoostBlog- 15 readers -
  • Interview with Data Driven Business

    …, actionable strategies and tactics for driving more revenue from your website – while increasing customer satisfaction. eMetrics Summit, existing for 10 years now is the leading digital analytics conference covering the impact of data & technology on marketing and how to drive business results through data analysis and technology adoption…

    Jo Turnbull/ State of Digitalin Content- 24 readers -
  • Do You Know Your Customers as Individuals? You Should.

    … customer experiences possible. As Ray Wang stated during his breakout presentation, digital Darwinism isn’t going to be kind to those who wait. During his keynote, Brian Solis explained why innovation begins with an idea of how to improve something that may or may not be broken. True transformation is driven by a higher purpose. I couldn’t agree…

    Pam Moore/ Pam Marketing Nutin Social- 30 readers -
  • How to Solve 6 Brutal Problems in Google Analytics

    … complex topics. Problem: Limited visuals When you present data you want your charts to look sparkly clean. GA’s basic visuals are fine, but when you try to show multiple metrics, segments, or time intervals…things get ugly: Looks more like a Richter scale than analytics data Even with simple data points, the visuals in GA aren’t great: We want…

    Timothy Gillman/ Portent, Incin Google How To's- 16 readers -
  • What I Learned About Content Marketing in 2014

    … the audience’s attention in the first place. But using audience analysis as a starting point for the content conversation, drawing from social data mining and anecdotal data from focus groups, you can start to build a picture of what is both appropriate and unexpected but interesting to your audience. In your next social ad or content campaign…

    Jonathan Allen/ State of Digitalin Social Content- 36 readers -
  • Leveraging Platforms for More Powerful Content

    … [Editor's note: This is the third post in our Content Strategy 200 series, inspired by Contently CCO Shane Snow's upcoming innovation book, Smartcuts. Stay tuned for a series of webinars, e-books, and content strategy classes in the months to come.] In the digital age, editors and content strategists have to wear many hats—including…

    Erin Ward/ The Content Strategistin Content- 16 readers -
  • Marketers Dying By A Thousand Data Points

    … acumen. They’ve touted data as a way to prove ROI. This report shows that over 90 percent of marketers are unsure of data measuring one of the biggest marketing tools: Content. Unfortunately, we’re not surprised. “Paralysis by analysis” is a fatal marketer disease. It’s a challenge we’ve all faced for years. It’s why so many companies build…

    Portent, Incin Content- 18 readers -
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