Data Analysis

  • Using Excel Regressions To Better Understand KPIs

    … is, the process for setting up and determining the value of your regression model is the same. Step 1: Prepare Your Data As with any analysis, a good result requires quality data that has been correctly prepped. For good regression results, you need a sufficient amount of data (at least as many data points as the number of independent variables…

    PPC Heroin Affiliate Paid Search- 21 readers -
  • Bing Reporting Features And The Pep Talk You Need This Week

    … length of time within 3 years before today can be selected as a comparison period. From there every performance metric in the table can be expanded by clicking the ‘+’ icon. You will then see 4 sub-columns under every performance metric for deeper analysis into: Performance from your current period Performance from your comparison period Change…

    PPC Heroin Affiliate- 20 readers -
  • What is Analytics User Explorer, and how useful is the data?

    … console data using property sets. I think this will help marketers understand the relationship and behavioural differences across multiple platforms and better make decisions about CC TLDs and mobile app marketing. If you get the chance, I suggest you take a further read. For now, though, lets talk about another addition to Google’s growing list…

    State of Digitalin How To's- 20 readers -
  • The Role of A Digital Agency While Growing Your Business

    … act upon. However, there are many different aspects to an agency that can be beneficial to your company. From strategists and analysts, to designers and developers, there are a lot of roles that a digital agency can play in the growth of your established brand. Below are just a few examples of what a digital agency can do for you. Data Analysis…

    ROI Factor Blogin Social- 46 readers -
  • Holiday Marketeer: Get Actionable Holiday Insights from Historical Data

    … holiday data With newly minted buy buttons, holiday creep, and mobile and in-store shopping crossover on the rise, the 2015 holiday season is already shaping up to be unlike any before. To help you prepare, we walk you through core concepts to apply to your analysis of historical holiday data. Get useful holiday insights Rather than using…

    Karen Amundson/ BoostBlog- 15 readers -
  • Interview with Data Driven Business

    … like Google, adidas, Swisscom, Barclays, Gore-Tex, Vistaprint and many more. To understand the value of Data Driven Business it is important to emphasize the concept behind the individual shows a bit further. Conversion Conference focuses on the science of conversion optimisation and allows the attendee to leave with the latest in concrete…

    Jo Turnbull/ State of Digitalin Content- 25 readers -
  • Do You Know Your Customers as Individuals? You Should.

    … Data & Analytics to Speak to an Audience of One? (blog post) 10 Reasons Smart Digital Marketers Must Embrace Data and Analytics (podcast & blog post) Audience Analysis Worksheet Steps to Develop a Social Business Plan (white paper) ONE: Teradata Digital Marketing Festival Related Stories Bust out of the Social Media Echo Chamber and #BeTheChange Earned, Owned and Paid Media in a Nutshell Are You Using Big Data and Analytics to Speak to an Audience of ONE? …

    Pam Moore/ Pam Marketing Nutin Social- 31 readers -
  • How to Solve 6 Brutal Problems in Google Analytics

    … complex topics. Problem: Limited visuals When you present data you want your charts to look sparkly clean. GA’s basic visuals are fine, but when you try to show multiple metrics, segments, or time intervals…things get ugly: Looks more like a Richter scale than analytics data Even with simple data points, the visuals in GA aren’t great: We want…

    Timothy Gillman/ Portent, Incin Google How To's- 17 readers -
  • What I Learned About Content Marketing in 2014

    … the audience’s attention in the first place. But using audience analysis as a starting point for the content conversation, drawing from social data mining and anecdotal data from focus groups, you can start to build a picture of what is both appropriate and unexpected but interesting to your audience. In your next social ad or content campaign…

    Jonathan Allen/ State of Digitalin Social Content- 36 readers -
  • Leveraging Platforms for More Powerful Content

    … that of the data analyst. Some could even argue that data analysis is the most crucial newsroom skill today. The third of Contently co-founder Shane Snow’s webinars, inspired by the upcoming launch of his book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success, examines the third arm of the Content Strategy Flywheel: optimization of data…

    Erin Ward/ The Content Strategistin Content- 16 readers -
  • Marketers Dying By A Thousand Data Points

    … acumen. They’ve touted data as a way to prove ROI. This report shows that over 90 percent of marketers are unsure of data measuring one of the biggest marketing tools: Content. Unfortunately, we’re not surprised. “Paralysis by analysis” is a fatal marketer disease. It’s a challenge we’ve all faced for years. It’s why so many companies build…

    Portent, Incin Content- 18 readers -
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