Data Analysis

  • Using Excel Regressions To Better Understand KPIs

    … without an advanced statistical software (such as STATA). In this post, I’ll share the step-by-step for setting up and running regressions in Excel, and how this tool can help in your PPC analyses and account management. Excuse Me, I Regress Before we dig into the technical implementation, you might be wondering to yourself, “What in the world…

    PPC Heroin Affiliate Paid Search- 21 readers -
  • Bing Reporting Features And The Pep Talk You Need This Week

    … are performing by network, device, ad positions, or time segments. Click Segment in the toolbar above the table, and then the segment you’re interested in, shown in the image below. The following segments are available for analysis: Time (Day, Week, Month, Quarter, Year, or Day of the Week) Network (Bing & Yahoo, AOL, Syndicated Search Partners…

    PPC Heroin Affiliate- 20 readers -
  • What is Analytics User Explorer, and how useful is the data?

    … console data using property sets. I think this will help marketers understand the relationship and behavioural differences across multiple platforms and better make decisions about CC TLDs and mobile app marketing. If you get the chance, I suggest you take a further read. For now, though, lets talk about another addition to Google’s growing list…

    State of Digitalin How To's- 20 readers -
  • The Role of A Digital Agency While Growing Your Business

    … with a robust marketing department, or existing branding and creative efforts through an ad agency, it’s hard to imagine where a digital agency might fit in. While incorporating an agency into your practices may be an option you have already considered, it can be a difficult decision for a large business with an existing marketing process to casually…

    ROI Factor Blogin Social- 48 readers -
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