Data Analysis

  • What is Analytics User Explorer, and how useful is the data?

    … console data using property sets. I think this will help marketers understand the relationship and behavioural differences across multiple platforms and better make decisions about CC TLDs and mobile app marketing. If you get the chance, I suggest you take a further read. For now, though, lets talk about another addition to Google’s growing list…

    State of Digitalin How To's- 12 readers -
  • The Role of A Digital Agency While Growing Your Business

    … with a robust marketing department, or existing branding and creative efforts through an ad agency, it’s hard to imagine where a digital agency might fit in. While incorporating an agency into your practices may be an option you have already considered, it can be a difficult decision for a large business with an existing marketing process to casually…

    ROI Factor Blogin Social- 33 readers -
  • Holiday Marketeer: Get Actionable Holiday Insights from Historical Data

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we cover analyzing historical data to generate actionable holiday insights. Imagine if you invested every dollar of your Q4 budget in the right place at the right time, using optimal…

    Karen Amundson/ BoostBlog- 9 readers -
  • Interview with Data Driven Business

    …, actionable strategies and tactics for driving more revenue from your website – while increasing customer satisfaction. eMetrics Summit, existing for 10 years now is the leading digital analytics conference covering the impact of data & technology on marketing and how to drive business results through data analysis and technology adoption…

    Jo Turnbull/ State of Digitalin Content- 18 readers -
  • Do You Know Your Customers as Individuals? You Should.

    … Data & Analytics to Speak to an Audience of One? (blog post) 10 Reasons Smart Digital Marketers Must Embrace Data and Analytics (podcast & blog post) Audience Analysis Worksheet Steps to Develop a Social Business Plan (white paper) ONE: Teradata Digital Marketing Festival Related Stories Bust out of the Social Media Echo Chamber and #BeTheChange Earned, Owned and Paid Media in a Nutshell Are You Using Big Data and Analytics to Speak to an Audience of ONE? …

    Pam Moore/ Pam Marketing Nutin Social- 22 readers -
  • How to Solve 6 Brutal Problems in Google Analytics

    … complex topics. Problem: Limited visuals When you present data you want your charts to look sparkly clean. GA’s basic visuals are fine, but when you try to show multiple metrics, segments, or time intervals…things get ugly: Looks more like a Richter scale than analytics data Even with simple data points, the visuals in GA aren’t great: We want…

    Timothy Gillman/ Portent, Incin Google How To's- 11 readers -
  • What I Learned About Content Marketing in 2014

    … insights into his company’s editorial strategy. In both his talks, he made the point that it wasn’t pure data that was driving his decisions—search data was mostly irrelevant to the daily production cycle of content on BuzzFeed. Instead, they really had a “big think” about audiences and how the way they consumed content was changing…

    Jonathan Allen/ State of Digitalin Social Content- 27 readers -
  • Leveraging Platforms for More Powerful Content

    … [Editor's note: This is the third post in our Content Strategy 200 series, inspired by Contently CCO Shane Snow's upcoming innovation book, Smartcuts. Stay tuned for a series of webinars, e-books, and content strategy classes in the months to come.] In the digital age, editors and content strategists have to wear many hats—including…

    Erin Ward/ The Content Strategistin Content- 11 readers -
  • Marketers Dying By A Thousand Data Points

    … acumen. They’ve touted data as a way to prove ROI. This report shows that over 90 percent of marketers are unsure of data measuring one of the biggest marketing tools: Content. Unfortunately, we’re not surprised. “Paralysis by analysis” is a fatal marketer disease. It’s a challenge we’ve all faced for years. It’s why so many companies build…

    Portent, Incin Content- 16 readers -
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