Data Analysis

  • Bing Reporting Features And The Pep Talk You Need This Week

    … length of time within 3 years before today can be selected as a comparison period. From there every performance metric in the table can be expanded by clicking the ‘+’ icon. You will then see 4 sub-columns under every performance metric for deeper analysis into: Performance from your current period Performance from your comparison period Change…

    PPC Heroin Affiliate- 14 readers -
  • What is Analytics User Explorer, and how useful is the data?

    … 16 June 2016 BY Jack Cooper Along with many other impressive announcements recently, Google has been busy providing users some interesting new features to enhance its already invaluable analytics platform. I must admit, my favourite change that has been introduced recently (not for analytics) is the ability to aggregate and group search…

    State of Digitalin How To's- 19 readers -
  • The Role of A Digital Agency While Growing Your Business

    … with a robust marketing department, or existing branding and creative efforts through an ad agency, it’s hard to imagine where a digital agency might fit in. While incorporating an agency into your practices may be an option you have already considered, it can be a difficult decision for a large business with an existing marketing process to casually…

    ROI Factor Blogin Social- 39 readers -
  • Holiday Marketeer: Get Actionable Holiday Insights from Historical Data

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we cover analyzing historical data to generate actionable holiday insights. Imagine if you invested every dollar of your Q4 budget in the right place at the right time, using optimal…

    Karen Amundson/ BoostBlog- 12 readers -
  • Interview with Data Driven Business

    … Estimated reading time: 3 minutes, 28 seconds In the third post in my series of interviewing some of our partners, I speak to Eliot Knepper from Rising Media who is organising Data Driven Business which takes place in London next month. Why should people attend Data Driven Business? Data Driven Business is a consolidation of three conferences…

    Jo Turnbull/ State of Digitalin Content- 21 readers -
  • Do You Know Your Customers as Individuals? You Should.

    … Data & Analytics to Speak to an Audience of One? (blog post) 10 Reasons Smart Digital Marketers Must Embrace Data and Analytics (podcast & blog post) Audience Analysis Worksheet Steps to Develop a Social Business Plan (white paper) ONE: Teradata Digital Marketing Festival Related Stories Bust out of the Social Media Echo Chamber and #BeTheChange Earned, Owned and Paid Media in a Nutshell Are You Using Big Data and Analytics to Speak to an Audience of ONE? …

    Pam Moore/ Pam Marketing Nutin Social- 29 readers -
  • How to Solve 6 Brutal Problems in Google Analytics

    … Ever have one of those days where you’re digging through Google Analytics (GA) and you say to yourself “What the f*@$ is this s%$#!?!?” Yeah – me too. Don’t get me wrong – I love GA. It’s way easier to navigate than most of the other analytics platforms out there. But just like its users, GA isn’t perfect. As an expert on both analytics…

    Timothy Gillman/ Portent, Incin Google How To's- 14 readers -
  • What I Learned About Content Marketing in 2014

    … the audience’s attention in the first place. But using audience analysis as a starting point for the content conversation, drawing from social data mining and anecdotal data from focus groups, you can start to build a picture of what is both appropriate and unexpected but interesting to your audience. In your next social ad or content campaign…

    Jonathan Allen/ State of Digitalin Social Content- 35 readers -
  • Leveraging Platforms for More Powerful Content

    … that of the data analyst. Some could even argue that data analysis is the most crucial newsroom skill today. The third of Contently co-founder Shane Snow’s webinars, inspired by the upcoming launch of his book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success, examines the third arm of the Content Strategy Flywheel: optimization of data…

    Erin Ward/ The Content Strategistin Content- 15 readers -
  • Marketers Dying By A Thousand Data Points

    … acumen. They’ve touted data as a way to prove ROI. This report shows that over 90 percent of marketers are unsure of data measuring one of the biggest marketing tools: Content. Unfortunately, we’re not surprised. “Paralysis by analysis” is a fatal marketer disease. It’s a challenge we’ve all faced for years. It’s why so many companies build…

    Portent, Incin Content- 16 readers -
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