Data Analysis

  • Projecting Future Trends In Your PPC Account

    … point you should be able to come away from this article with a few pointers, ideas, and at least knowing where to look when you need it. Forecasting the immediate impact Data Tables Data tables are a great way to examine the effect of changing metrics and the impact on goals. Data tables are an Excel feature that take a formula and build…

    Jacob Fairclough/ PPC Hero- 15 readers -
  • Using Excel Regressions To Better Understand KPIs

    … June 19, 2017 A group of us here at Hanapin recently participated in a free 21-Day Excel Course directed by renowned Microsoft Excel expert Dr. Wayne Winston. The course itself felt slow at first, but ultimately revealed several Excel capabilities I’d never known. Most exciting of these, to me, is the capacity to regress multiple variables…

    PPC Heroin Affiliate Paid Search- 21 readers -
  • Bing Reporting Features And The Pep Talk You Need This Week

    … length of time within 3 years before today can be selected as a comparison period. From there every performance metric in the table can be expanded by clicking the ‘+’ icon. You will then see 4 sub-columns under every performance metric for deeper analysis into: Performance from your current period Performance from your comparison period Change…

    PPC Heroin Affiliate- 21 readers -
  • What is Analytics User Explorer, and how useful is the data?

    … console data using property sets. I think this will help marketers understand the relationship and behavioural differences across multiple platforms and better make decisions about CC TLDs and mobile app marketing. If you get the chance, I suggest you take a further read. For now, though, lets talk about another addition to Google’s growing list…

    State of Digitalin How To's- 22 readers -
  • The Role of A Digital Agency While Growing Your Business

    … act upon. However, there are many different aspects to an agency that can be beneficial to your company. From strategists and analysts, to designers and developers, there are a lot of roles that a digital agency can play in the growth of your established brand. Below are just a few examples of what a digital agency can do for you. Data Analysis…

    ROI Factor Blogin Social- 51 readers -