Data Analysis

    • Bing Reporting Features And The Pep Talk You Need This Week

      March 1, 2017 In agency life, you most likely manage multiple accounts. So how do you identify which of those accounts need optimizations in a quick and convenient way? Well, lucky for us Bing Ads has added fuller reporting features to the Accounts Summary page. In addition to providing more performance insight across each of the Bing accounts you manage, you’ll also be able ...

      PPC Heroin Affiliate- 14 readers -
  • What is Analytics User Explorer, and how useful is the data?

    … console data using property sets. I think this will help marketers understand the relationship and behavioural differences across multiple platforms and better make decisions about CC TLDs and mobile app marketing. If you get the chance, I suggest you take a further read. For now, though, lets talk about another addition to Google’s growing list…

    State of Digitalin How To's- 13 readers -
  • The Role of A Digital Agency While Growing Your Business

    … act upon. However, there are many different aspects to an agency that can be beneficial to your company. From strategists and analysts, to designers and developers, there are a lot of roles that a digital agency can play in the growth of your established brand. Below are just a few examples of what a digital agency can do for you. Data Analysis…

    ROI Factor Blogin Social- 36 readers -
  • Holiday Marketeer: Get Actionable Holiday Insights from Historical Data

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we cover analyzing historical data to generate actionable holiday insights. Imagine if you invested every dollar of your Q4 budget in the right place at the right time, using optimal…

    Karen Amundson/ BoostBlog- 11 readers -
  • Interview with Data Driven Business

    …, actionable strategies and tactics for driving more revenue from your website – while increasing customer satisfaction. eMetrics Summit, existing for 10 years now is the leading digital analytics conference covering the impact of data & technology on marketing and how to drive business results through data analysis and technology adoption…

    Jo Turnbull/ State of Digitalin Content- 19 readers -
  • Do You Know Your Customers as Individuals? You Should.

    … Many digital marketers and business leaders find it easy to talk about the buzzwords, key technologies and popular social marketing, data and analytics technologies and happenings. We write about them. We tweet about them. We even present concepts at events and training workshops to teach others. Unfortunately despite how much noise there…

    Pam Moore/ Pam Marketing Nutin Social- 25 readers -
  • How to Solve 6 Brutal Problems in Google Analytics

    … Ever have one of those days where you’re digging through Google Analytics (GA) and you say to yourself “What the f*@$ is this s%$#!?!?” Yeah – me too. Don’t get me wrong – I love GA. It’s way easier to navigate than most of the other analytics platforms out there. But just like its users, GA isn’t perfect. As an expert on both analytics…

    Timothy Gillman/ Portent, Incin Google How To's- 13 readers -
  • What I Learned About Content Marketing in 2014

    …-Operatize’s Native Ads talk, DiMassimo Goldstein’s Marc Lefton gave an excellent presentation that shed light on how psychographics can be used in marketing and advertising. He said that what’s key to a good ad—and this applies to content too—is not just that it’s appropriate to the audience, but has a dual quality of being unexpected, too. Put simply…

    Jonathan Allen/ State of Digitalin Social Content- 28 readers -
  • Leveraging Platforms for More Powerful Content

    … that of the data analyst. Some could even argue that data analysis is the most crucial newsroom skill today. The third of Contently co-founder Shane Snow’s webinars, inspired by the upcoming launch of his book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success, examines the third arm of the Content Strategy Flywheel: optimization of data…

    Erin Ward/ The Content Strategistin Content- 12 readers -
  • Marketers Dying By A Thousand Data Points

    Data tells a story about the past, and helps us understand what we can expect in the future. But just like life, data has no guarantees. Even with all the data points and information in the world, it takes an experienced mind to transform insight into meaningful action. Marketers need to fill the gap between the past and the future, and find those moments that capture the grea ...

    Portent, Inc- 16 readers -
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