Data, Case Studies & Insights

  • 6 Questions with Our Principal Data Scientist

    … mostly because in online advertising profit is tied directly to the machine learning models you build. Data scientists and optimization engineers have a direct impact on the company’s bottom line. Related post: Retargeting Management: It’s Time to Change Your Approach That’s very true at Nanigans. Clients benefit directly from the accuracy…

    Nanigansin Social Display- 13 readers -
  • Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

    …Growing the revenue impact of direct response ad campaigns on Facebook requires digital talent, a fine-tuned strategy, and keeping pace with an ever-changing marketing landscape. In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile and video ad adoption. How did Facebook performance trends in Q3 compare to the rest of 2016, and how are mobile gaming and ecommerce advertisers benefiting from new opportunities to reach and acquire new customers? Find out in the SlideShare […]…

    Nanigansin Social- 8 readers -
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