Data, Case Studies & Insights

  • Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

    …How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming…

    Nanigansin Social- 15 readers -
  • Study: New Instagram Ad Call-to-Action Buttons are Driving Up ROI for Marketers

    … Since Instagram advertising became widely available to marketers in August 2015, the company has been quick to optimize ad formats and capabilities to unlock higher returns, particularly for direct response advertisers. One recent change to Instagram ad formats is a new call-to-action (CTA) button format, introduced with the goal of increasing…

    Nanigansin Social- 10 readers -
  • IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study]

    … in recent years by extending its chart-topping games to more players worldwide and localizing titles in fifteen different languages. Setting a New Game Up For Success Driving IGG’s global expansion and providing the company a competitive advantage is its strategic and data-driven in-house marketing team. Leveraging Nanigans advertising automation software…

    Nanigans- 10 readers -
  • Anatomy of a Growth Marketer: Michael Cleyn, Shopify

    … When Shopify’s founder and chief executive, Tobi Lütke, told investors that “This company will never ever be limited by its ambitions,” he meant it. The commerce software business has rapidly made a name for itself through a number of timely innovations, smart acquisitions and going public on the New York Stock Exchange in 2015. What’s it like…

    Nanigans- 13 readers -
  • Advertisers Surpass Return on Ad Spend Goals by 33% Using Nanigans’ Mobile SDK [Study]

    … Maximizing your first-party data is critical for higher returns on mobile. Data is at the heart of mobile advertising optimization. Without insight into downstream revenue-generating events like in-app purchases, mobile app advertisers may be wasting ad budgets by ignoring the post-install behaviors that actually drive growth for their business…

    Nanigans- 3 readers -
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