Data Cleanliness

  • Water Torture – An Analytics Analogy Goes a Bridge Too Far

    … Data, like water, comes in many forms. The human mind has evolved to filter out most of the data that comes our way because there’s simply so much of it. When you open your eyes and ears, data is everywhere. The color of the wall, the sound of the air conditioning and the smell of your neighbor’s coffee are treated like humidity. The water…

    Marketing Technology Blog- 10 readers -
  • I Wish Marketers Would Stop Saying This…

    …. This week, ReachForce released an interview they did with me on Big Data and marketing and this is a topic that I’m passionate about. With Big Data, marketers can be presented real-time data with the 4 V’s… volume, variety, velocity and veracity. There’s simply no reason for marketers with resources to test and measure every interaction nowadays…

    Douglas Karr/ Marketing Technology Blogin EMail- 4 readers -
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