Data Cleanliness

  • Water Torture – An Analytics Analogy Goes a Bridge Too Far

    … is in the air all the time but it’s not useful to pay much attention to it. When water condenses into fog, it forces you to see it and makes understanding the world around you all the more difficult. Incomplete datasets, corrupted data, bad science, false conclusions and cognitive bias all make you lose your way in the mist. Data falls like rain…

    Marketing Technology Blog- 12 readers -
  • I Wish Marketers Would Stop Saying This…

    … is harder to find than tools. Having marketing analysts that are able to properly test, measure and make assumptions is getting harder than ever. ReachForce Interview We’re working with consulting companies like Perscio, who are developing amazingly accurate models for predictive analysis that marketers will be able to use to better understand…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
Get the top posts daily into your mailbox!