Data Cleanliness

  • Water Torture – An Analytics Analogy Goes a Bridge Too Far

    … is in the air all the time but it’s not useful to pay much attention to it. When water condenses into fog, it forces you to see it and makes understanding the world around you all the more difficult. Incomplete datasets, corrupted data, bad science, false conclusions and cognitive bias all make you lose your way in the mist. Data falls like rain…

    Marketing Technology Blog- 13 readers -
  • I Wish Marketers Would Stop Saying This…

    … Jenn and I visited the headquarters of Interactive Intelligence this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly answered that we had never done that before. The Interactive team said they’d done a test with both a whitepaper…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
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