Data Cleanliness

  • Water Torture – An Analytics Analogy Goes a Bridge Too Far

    … Data, like water, comes in many forms. The human mind has evolved to filter out most of the data that comes our way because there’s simply so much of it. When you open your eyes and ears, data is everywhere. The color of the wall, the sound of the air conditioning and the smell of your neighbor’s coffee are treated like humidity. The water…

    Marketing Technology Blog- 11 readers -
  • I Wish Marketers Would Stop Saying This…

    … a whitepaper and infographic and 0% registered and downloaded the whitepaper and 100% registered to view the infographic. I absolutely love when we meet teams that counter the status quo and test something like this. It’s so important that we, as marketers, go against our natural bias or areas of comfort and do our due diligence to test every scenario…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -