Data Cleanliness

  • Water Torture – An Analytics Analogy Goes a Bridge Too Far

    … is in the air all the time but it’s not useful to pay much attention to it. When water condenses into fog, it forces you to see it and makes understanding the world around you all the more difficult. Incomplete datasets, corrupted data, bad science, false conclusions and cognitive bias all make you lose your way in the mist. Data falls like rain…

    Marketing Technology Blog- 11 readers -
  • I Wish Marketers Would Stop Saying This…

    …. This week, ReachForce released an interview they did with me on Big Data and marketing and this is a topic that I’m passionate about. With Big Data, marketers can be presented real-time data with the 4 V’s… volume, variety, velocity and veracity. There’s simply no reason for marketers with resources to test and measure every interaction nowadays…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -