Data Cleansing

  • This Holiday Season, Brands Need to Pay Special Attention to Data Details

    … targeting keywords, where is the primary source of traffic coming from. Say it’s an optical business—is the consumer looking for contact lenses? Did they use a free eye exam campaign ad? How did they find your business?” Between automated data cleansing and specialized agent service, the Brandify 360° Network detects, cleanses, structures and de…

    Street Fightin Paid Search- 25 readers -
  • Local Listings Get a Real-Time Update from Brandify

    … down in the weeds of updating a listing on Google or Facebook.” Instead of automating the listings management process by suppressing duplicated listings, data cleansing is performed by Brandify’s Social Data Matching technology to ensure listing data accuracy before syndicating and claiming locations. With nearly 20 years in the industry, Brandify…

    Street Fightin Paid Search- 12 readers -
  • Building Efficiencies in Marketing with these 5 Marginal Gains

    … Published 1 min ago 45 The idea of marginal gains took the cycling world by storm in 2012. By embracing the idea of doing the small things right, and aiming to improve the efficiency of everything by 1%, Dave Brailsford, the Performance Director of British Cycling, had masterminded Britain’s first ever Tour de France victory…

    Relevance- 9 readers -