Data Cleansing

  • This Holiday Season, Brands Need to Pay Special Attention to Data Details

    … targeting keywords, where is the primary source of traffic coming from. Say it’s an optical business—is the consumer looking for contact lenses? Did they use a free eye exam campaign ad? How did they find your business?” Between automated data cleansing and specialized agent service, the Brandify 360° Network detects, cleanses, structures and de…

    Street Fightin Paid Search- 18 readers -
  • Local Listings Get a Real-Time Update from Brandify

    … down in the weeds of updating a listing on Google or Facebook.” Instead of automating the listings management process by suppressing duplicated listings, data cleansing is performed by Brandify’s Social Data Matching technology to ensure listing data accuracy before syndicating and claiming locations. With nearly 20 years in the industry, Brandify…

    Street Fightin Paid Search- 11 readers -
  • Building Efficiencies in Marketing with these 5 Marginal Gains

    … list every morning, and they’re focused on getting that done as efficiently as possible. This is the case in most driven company. You have targets, and objectives, and you know how to do them, so you focus on getting them done, and you don’t have much time for introspection about what you’ve done and if it can be done in a simpler way. Data…

    Relevance- 9 readers -
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