Data Collection

  • Paperform: Fast, Intuitive, and Customizable Online Forms

    … them in your site, enable you to integrate with Stripe for payments, or push your data via Zapier. You can choose your forms from predesigned templates or build your own: Your Paperform subscription package impacts the number of sites you can embed on, the number of submissions you’re allowed, the number of views you’re allowed, the space allotted for file uploads, and whether or not there is a transaction fee with Stripe. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Inclusive marketing: the need to remove binary data

    … Buzzfeed. Metro Bank now offer a title of ‘Mx’ and a gender option of ‘nonbinary’ in addition to the standard ‘male’ or ‘female’ options. While the response to the change has been polarised, these changes are something that will impact marketing data and how we use it going forward. We seem to have accepted that ethnicity, and more importantly how…

    Search Engine Watch- 10 readers -
  • Roadmap for Creating Engaging and Effective Content

    … them. Step 5: Adopt a Data Collection and Reporting Schedule It is important to discuss and agree on when and how you will report the progress of your content marketing efforts – not only to your team but to the relevant organizational leadership. With the right metrics, you should be able to quickly shift your strategies depending…

    Relevancein Content- 14 readers -
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases. To make the app work, Placed bought…

    Street Fight- 24 readers -
  • Data Quality and Analytics – Optimize What Goes In, Benefit from What Comes Out

    … out” your data as you work with customers, suppliers, or as time passes will increase the quality of your reporting Master Data Management for the Cloud MDM solutions for on-premises software are powerful engines which extract, transform and load data between multiple systems. Cloud MDM solutions are gaining market share, both from traditional…

    Relevance- 33 readers -
  • Data Selfie Wants to Demystify Data Collection for Internet Users

    … While social media may seem focused on content, the real power source behind all of it is data. As marketing and targeting have gotten more sophisticated, data collection has become more nuanced and more prolific. A new browser plugin called Data Selfie seeks to demystify data collection for internet users and to help them understand why…

    AllTwitter- 14 readers -
  • Is Facebook’s International Growth in Danger?

    … on its ability to target users based on personal data, this could be a crushing blow for Facebook’s business in France. It could also create a domino effect in Europe, which has become increasingly suspicious of the tech giant’s data collection practices. Facebook is already a global network—83.6 percent of active users are outside of America…

    Dillon Baker/ The Content Strategistin Social- 17 readers -
  • How to Collect Customer Data Without Creeping Them Out

    … prospects and existing customers. They also found the best way to allay customer fears during the data collection process. Let’s start with what your customers think of data collection: Buyers want regulation It’s no secret that businesses want customer data, but customers may believe the practice is more common than it actually is. More than three…

    Brian Conlin/ Vocus Blog- 7 readers -
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