Data Collection

  • Paperform: Fast, Intuitive, and Customizable Online Forms

    … them in your site, enable you to integrate with Stripe for payments, or push your data via Zapier. You can choose your forms from predesigned templates or build your own: Your Paperform subscription package impacts the number of sites you can embed on, the number of submissions you’re allowed, the number of views you’re allowed, the space allotted for file uploads, and whether or not there is a transaction fee with Stripe. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Inclusive marketing: the need to remove binary data

    … Last week Metro Bank became the first financial institution to offer a gender neutral option for both its staff and customers. The move was made in response to an interview with a Scottish teenager who couldn’t open a bank account because they didn’t identify as either male or female, which was a required question on the form. Image from…

    Search Engine Watch- 10 readers -
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases. To make the app work, Placed bought…

    Street Fight- 23 readers -
  • Data Selfie Wants to Demystify Data Collection for Internet Users

    … While social media may seem focused on content, the real power source behind all of it is data. As marketing and targeting have gotten more sophisticated, data collection has become more nuanced and more prolific. A new browser plugin called Data Selfie seeks to demystify data collection for internet users and to help them understand why…

    AllTwitter- 14 readers -
  • The Rise of the “On My Own Terms” Customer

    … a wealth of information about customers by analyzing these channels. Marketers not only can determine what content customers view and share most, but they can also identify the best influencers, the best followers and the best content creators. Segment audiences: Armed with the right data and technology, CMOs can segment audiences by interest…

    Relevancein Social EMail Content- 16 readers -
  • FTC Report Reveals Consumer Concerns About the Internet of Things

    … primary concern, according to the report, is the amount of data being exposed to the public space that is the internet. Gizmodo contributor Kate Knibbs singled out sections of the report that show just how much data could be collected on users by their devices. Indeed, the report indicates that smartphone sensors could be used to infer: [U]ser’s mood…

    AllFacebook- 17 readers -
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