Data Collection

  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases. To make the app work, Placed bought…

    Street Fight- 9 readers -
  • Data Selfie Wants to Demystify Data Collection for Internet Users

    … for, which is everything from likes to text that has been typed but not posted. Do Thi Duc told Motherboard the goal is to show users how complex data collection is: People don’t seem to understand there’s not a one-to-one correlation of the things that you do online, it’s the seemingly mundane things you do online that are predictive of who you…

    AllTwitter- 6 readers -
  • The Rise of the “On My Own Terms” Customer

    … a wealth of information about customers by analyzing these channels. Marketers not only can determine what content customers view and share most, but they can also identify the best influencers, the best followers and the best content creators. Segment audiences: Armed with the right data and technology, CMOs can segment audiences by interest…

    Relevancein Social EMail Content- 15 readers -
Get the top posts daily into your mailbox!
More from around the web