Data Collection

    • Inclusive marketing: the need to remove binary data

      Last week Metro Bank became the first financial institution to offer a gender neutral option for both its staff and customers. The move was made in response to an interview with a Scottish teenager who couldn’t open a bank account because they didn’t identify as either male or female, which was a required question on the form. Image from Buzzfeed.

      Search Engine Watch- 9 readers -
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … location at scale, and provide actionable insights into consumer behavior. “Location data is what connects the digital world with the physical world, enabling Placed to measure the impact of advertising on offline behaviors including store visits,” said Shim. “Placed’s approach is one that is focused on privacy first both for consumers and our…

    Street Fight- 11 readers -
  • Data Selfie Wants to Demystify Data Collection for Internet Users

    … companies want their data. The plugin was created by Hang Do Thi Duc and Regina Flores Mir, second-year Master of Fine Arts students in the Parsons at the New School design and technology program, and will be available both as an iPhone app and a Chrome browser plugin. It crawls Facebook user activity and collects the kind of data advertisers look…

    AllTwitter- 7 readers -
  • The Rise of the “On My Own Terms” Customer

    …. Relying on a one-size-fits-all marketing funnel turns off customers and has proven to be inefficient. And without a standard sales funnel or direct customer engagement, marketers have to find new ways to learn what their customers like, what social networks and mobile devices they use, and what content they share. Adopt New Strategies…

    Relevancein Social EMail Content- 16 readers -
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