Data Collection

  • Paperform: Fast, Intuitive, and Customizable Online Forms

    … Paperform enables anyone to create online forms or product pages quickly, intuitively, and to brand them as they like – all without writing code. Your forms are easy for your customers and communities to complete on mobile or desktop since they’re full responsive. Paperform includes the ability to publish unlimited forms, allow you to embed…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Inclusive marketing: the need to remove binary data

    … Buzzfeed. Metro Bank now offer a title of ‘Mx’ and a gender option of ‘nonbinary’ in addition to the standard ‘male’ or ‘female’ options. While the response to the change has been polarised, these changes are something that will impact marketing data and how we use it going forward. We seem to have accepted that ethnicity, and more importantly how…

    Search Engine Watch- 10 readers -
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … location at scale, and provide actionable insights into consumer behavior. “Location data is what connects the digital world with the physical world, enabling Placed to measure the impact of advertising on offline behaviors including store visits,” said Shim. “Placed’s approach is one that is focused on privacy first both for consumers and our…

    Street Fight- 20 readers -
  • Data Selfie Wants to Demystify Data Collection for Internet Users

    … While social media may seem focused on content, the real power source behind all of it is data. As marketing and targeting have gotten more sophisticated, data collection has become more nuanced and more prolific. A new browser plugin called Data Selfie seeks to demystify data collection for internet users and to help them understand why…

    AllTwitter- 13 readers -
  • The Rise of the “On My Own Terms” Customer

    … about and choose services on their own terms, discovering how these customers navigate the sales journey is crucial to serving them well. With the right data collection and predictive analytics, you can identify behavioral patterns, anticipate needs, engage customers and ultimately provide services that delight. …

    Relevancein Social EMail Content- 16 readers -
  • FTC Report Reveals Consumer Concerns About the Internet of Things

    … primary concern, according to the report, is the amount of data being exposed to the public space that is the internet. Gizmodo contributor Kate Knibbs singled out sections of the report that show just how much data could be collected on users by their devices. Indeed, the report indicates that smartphone sensors could be used to infer: [U]ser’s mood…

    AllFacebook- 17 readers -
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