Data Content Marketing

  • 4 Keys to Capturing a New Audience for Your Content Marketing

    … with publishing partners like Investopedia, has helped the company double its customer count in the last eight months. So it’s only logical that great content would continue to be a key part of the marketing strategy for Betterment’s new brand, Betterment Institutional, a tool for financial advisors and other industry insiders. But Betterment…

    Natalie Burg/ The Content Strategistin Content- 9 readers -
  • Survey Research: 6 Do’s and Don’ts for Content Marketers

    … If you’ve spent a bunch of time reading things on the internet these past few years, you might have noticed the increasing prominence of the infographic. By turning survey research into a tight, image-heavy narrative, content marketers have been capturing readers’ attention by packaging exclusive data into a format that takes advantage…

    The Content Strategistin Content- 11 readers -
  • 5 Companies Creating Dynamic Content With Their Own Data

    …—and perhaps most importantly, exclusive—content that separates you from the pack. But gathering this kind of data is only the first step. The tricky part is figuring out how to pull out the meaningful stories lurking beneath the charts and numbers. Here are five brands that are showing the way to data nirvana. 1. Zillow With data on over 110 million homes…

    Celine Roque/ The Content Strategistin EMail Content- 30 readers -
  • 5 Lessons From Publishing Over 1000 Stories This Year

    … readers, and nearly given our CEO a heart attack about half a dozen times. Most importantly, we’ve learned a ton of valuable lessons about content marketing. Here are my 5 favorites: 1. Data-driven (and consistent) content creation is key. Like many writers, I got into the arts partly because I didn’t want to be a slave to numbers. I always dreamed…

    Joe Lazauskas/ The Content Strategistin Content- 8 readers -
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