Data Content Marketing

  • 4 Keys to Capturing a New Audience for Your Content Marketing

    … with publishing partners like Investopedia, has helped the company double its customer count in the last eight months. So it’s only logical that great content would continue to be a key part of the marketing strategy for Betterment’s new brand, Betterment Institutional, a tool for financial advisors and other industry insiders. But Betterment…

    Natalie Burg/ The Content Strategistin Content- 9 readers -
  • Survey Research: 6 Do’s and Don’ts for Content Marketers

    … If you’ve spent a bunch of time reading things on the internet these past few years, you might have noticed the increasing prominence of the infographic. By turning survey research into a tight, image-heavy narrative, content marketers have been capturing readers’ attention by packaging exclusive data into a format that takes advantage…

    The Content Strategistin Content- 11 readers -
  • 5 Companies Creating Dynamic Content With Their Own Data

    …—and perhaps most importantly, exclusive—content that separates you from the pack. But gathering this kind of data is only the first step. The tricky part is figuring out how to pull out the meaningful stories lurking beneath the charts and numbers. Here are five brands that are showing the way to data nirvana. 1. Zillow With data on over 110 million homes…

    Celine Roque/ The Content Strategistin EMail Content- 31 readers -
  • 5 Lessons From Publishing Over 1000 Stories This Year

    … cutting the types of stories that weren’t resonating. (For instance, when we talked about journalism ethics, nobody cared; when we talked about content measurement, our audience was hooked.) Within a few months of starting this effort, we were rewarded with rapid audience growth by every significant metric. 2. Your sales and accounts teams are your…

    Joe Lazauskas/ The Content Strategistin Content- 10 readers -
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