Data Content Marketing

  • 4 Keys to Capturing a New Audience for Your Content Marketing

    … is discovering that replicating content success isn’t as easy as it may seem. Replicate what is replicable “We don’t need to reinvent the wheel here,” says Betterment Content Manager Catherine New. “It’s a process to build an editorial property. We worked really hard to refine the process from copy flow up to production and publication. It works.” While…

    Natalie Burg/ The Content Strategistin Content- 9 readers -
  • Survey Research: 6 Do’s and Don’ts for Content Marketers

    … If you’ve spent a bunch of time reading things on the internet these past few years, you might have noticed the increasing prominence of the infographic. By turning survey research into a tight, image-heavy narrative, content marketers have been capturing readers’ attention by packaging exclusive data into a format that takes advantage…

    The Content Strategistin Content- 11 readers -
  • 5 Lessons From Publishing Over 1000 Stories This Year

    … of the smartest editors on earth. But we do A/B test every headline on our site, as well as every email subject line and social media post. The result has been small gains in performance that, over time, have paid huge dividends. 5. Print isn’t dead. As a 21st century media-tech startup, it might seem strange for us to publish the print magazine you’re…

    Joe Lazauskas/ The Content Strategistin Content- 10 readers -
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