Data Content Marketing

  • 4 Keys to Capturing a New Audience for Your Content Marketing

    … with publishing partners like Investopedia, has helped the company double its customer count in the last eight months. So it’s only logical that great content would continue to be a key part of the marketing strategy for Betterment’s new brand, Betterment Institutional, a tool for financial advisors and other industry insiders. But Betterment…

    Natalie Burg/ The Content Strategistin Content- 9 readers -
  • Survey Research: 6 Do’s and Don’ts for Content Marketers

    … and dont’s for marketers new to research game. If you’re looking to avoid the stumbling blocks that often trip up the uninformed, you’ve come to the right place. Read on. DO: Be specific about the answers your questions are trying to elicit. Before you start sending out surveys to people, it’s important to think about the story you want the data…

    The Content Strategistin Content- 11 readers -
  • 5 Lessons From Publishing Over 1000 Stories This Year

    … readers, and nearly given our CEO a heart attack about half a dozen times. Most importantly, we’ve learned a ton of valuable lessons about content marketing. Here are my 5 favorites: 1. Data-driven (and consistent) content creation is key. Like many writers, I got into the arts partly because I didn’t want to be a slave to numbers. I always dreamed…

    Joe Lazauskas/ The Content Strategistin Content- 10 readers -
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