Data Content Marketing

  • 4 Keys to Capturing a New Audience for Your Content Marketing

    … with publishing partners like Investopedia, has helped the company double its customer count in the last eight months. So it’s only logical that great content would continue to be a key part of the marketing strategy for Betterment’s new brand, Betterment Institutional, a tool for financial advisors and other industry insiders. But Betterment…

    Natalie Burg/ The Content Strategistin Content- 8 readers -
  • Survey Research: 6 Do’s and Don’ts for Content Marketers

    … If you’ve spent a bunch of time reading things on the internet these past few years, you might have noticed the increasing prominence of the infographic. By turning survey research into a tight, image-heavy narrative, content marketers have been capturing readers’ attention by packaging exclusive data into a format that takes advantage…

    The Content Strategistin Content- 10 readers -
  • 5 Lessons From Publishing Over 1000 Stories This Year

    … readers, and nearly given our CEO a heart attack about half a dozen times. Most importantly, we’ve learned a ton of valuable lessons about content marketing. Here are my 5 favorites: 1. Data-driven (and consistent) content creation is key. Like many writers, I got into the arts partly because I didn’t want to be a slave to numbers. I always dreamed…

    Joe Lazauskas/ The Content Strategistin Content- 7 readers -
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