Data-Driven

  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … of communications. In the data-driven mobile and digital world, old techniques such as print ads or “spray and pray” marketing don’t work anymore. Now, analytics are king. “Everything is measurable,” Heinzinger says. “Everything goes through A/B testing to help us understand what works and what doesn’t. If it’s not working, move on. If it’s working, do more…

    Street Fight- 33 readers -
  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … percent of 18-34 year-olds seek out opinions from others before purchasing, according to research from Mintel. And while a business owner may cringe at the thought of public-facing negative comments, online reviews provide an opportunity to get unfiltered, honest feedback about what your customers think of their experiences. Mine the reviews on sites…

    Marketing Technology Blog- 16 readers -
  • Using Data to Optimize YouTube Video Ad Creative

    … Many believe data and creative can’t be used in harmony. What do data nerds know about eliciting an emotional response from viewers? What do artists know about numbers? When it comes to video ads for YouTube, data and creative can be used in concert to improve your video ad creative performance. Boost Media shares how. What can data do for my…

    Karen Amundson/ BoostBlogin YouTube- 17 readers -
  • Travel Marketeer: Travel Trends to Inform Creative Optimization

    … The Travel Marketeer examines data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this installment, we share ideas on how to use search behavior trends in travel to inform creative optimization. Google recently released its updated “Travel Dashboard,” which…

    Karen Amundson/ BoostBlog- 9 readers -
  • Part 10: SEM Ad Copy Testing Insights for Your CMO

    …: A roundup of ten insights derived from 1.3 billion impressions from 250,000 ad. Without further ado: 1. Creative testing is not only a way to lift SEM performance; it’s a way to generate data-driven business insights. 2. Use SEM ad creative testing to identify deadweight words and phrases. Then, eliminate them from your brand’s marketing…

    Karen Amundson/ BoostBlogin Paid Search- 11 readers -