Data-Driven

  • Using Data to Optimize YouTube Video Ad Creative

    … Many believe data and creative can’t be used in harmony. What do data nerds know about eliciting an emotional response from viewers? What do artists know about numbers? When it comes to video ads for YouTube, data and creative can be used in concert to improve your video ad creative performance. Boost Media shares how. What can data do for my…

    Karen Amundson/ BoostBlogin YouTube- 12 readers -
  • Travel Marketeer: Travel Trends to Inform Creative Optimization

    … The Travel Marketeer examines data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this installment, we share ideas on how to use search behavior trends in travel to inform creative optimization. Google recently released its updated “Travel Dashboard,” which…

    Karen Amundson/ BoostBlog- 7 readers -
  • Part 10: SEM Ad Copy Testing Insights for Your CMO

    …: A roundup of ten insights derived from 1.3 billion impressions from 250,000 ad. Without further ado: 1. Creative testing is not only a way to lift SEM performance; it’s a way to generate data-driven business insights. 2. Use SEM ad creative testing to identify deadweight words and phrases. Then, eliminate them from your brand’s marketing…

    Karen Amundson/ BoostBlogin Paid Search- 11 readers -
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