Data-Driven

  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … of communications. In the data-driven mobile and digital world, old techniques such as print ads or “spray and pray” marketing don’t work anymore. Now, analytics are king. “Everything is measurable,” Heinzinger says. “Everything goes through A/B testing to help us understand what works and what doesn’t. If it’s not working, move on. If it’s working, do more…

    Street Fight- 47 readers -
  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … According to a recent survey by Zillow, millennials spend more time researching, shopping around for the best option and comparing prices before making a purchase. And while this new era of the ultra-informed consumer represents a major shift for brands and companies, it also provides a golden opportunity. While many marketers have shifted…

    Marketing Technology Blog- 33 readers -
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