Data-Driven

  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … Todd Dipaola is a scientist, but right now, he’s making money in ad tech. Dipaola is the CEO and founder of mobile proximity advertising platform inMarket, and his left-brain “test everything” mentality is helping push the company toward success. Advertising is inherently creative, says Dave Heinzinger, inMarket’s vice president…

    Street Fight- 46 readers -
  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … their marketing mix to focus on digital activities, it is equally important to take advantage of the same treasure trove of data that today’s millennials are utilizing. The use of recent advancements in research and data technology need not be limited to the consumer side. Companies can fight data with data in order to better understand their target…

    Marketing Technology Blog- 33 readers -
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