Data-Driven Attribution

  • How a Customer Data Platform can improve AdWords performance

    … do to ensure that they can attract customers on this increasingly competitive channel, while avoiding these burgeoning costs? In my previous two articles, I looked at how to stop Google AdWords campaigns from failing by using a Customer Data Platform (CDP) to gain a holistic overview of customer behavior, and how data-driven attribution with a CDP…

    Search Engine Watchin Paid Search How To's- 8 readers -
  • How to use your data to supercharge paid search

    … can use a Customer Data Platform to gain a holistic overview of customer conversion, and properly attribute the role of each keyword in the conversion path. In this article, I’ll expand on how data-driven attribution and the use of a Customer Data Platform can supercharge your paid search activities. Content produced in partnership with Fospha…

    Search Engine Watchin Paid Search How To's- 12 readers -
  • How to stop Google AdWords campaigns from failing

    …? Content produced in partnership with Fospha. The benefits of data-driven attribution Attribution is defined as the process of ‘accurately assigning value to each digital marketing touchpoint across the complete user journey, providing a great understanding of what combination of events drove conversions’. Most ‘out-of-the-box’ models attribute…

    Search Engine Watch- 13 readers -
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