Data Driven Marketing

  • Data-Driven Marketing from Mad Men to Rabbit Holes

    … a new technology and what problem they’re trying to solve before they make any buying decisions. Once they know what they need, it’s imperative to have the right resources to successfully implement and manage that program. Know Why You’re Collecting Data Before You Start Data can drive marketing results in ways that were previously unheard…

    TopRank®- 15 readers -
  • Individualized Marketing: Myths vs. Realities

    …-driven marketing—the strategy of collecting, connecting and analyzing large amounts of online and offline data, so that cross-channel insights can be used to create interactions tailored to each customer, at his or her point of need and in real-time. Our research showed that nine out of the 10 marketers we surveyed consider individualized marketing…

    Relevancein Content- 7 readers -
  • Personalization Isn’t the Future of Marketing

    … individualized insights to drive more meaningful marketing will begin to separate pretenders from contenders as we move into the future. The only way to make the jump, though, is to look at implementing a data-driven marketing solution. Employing a steadfast marketing automation tool will help to transform your internal marketing processes, your customer communications and your digital marketing strategy from one of personalization to true individualization. …

    Relevancein Content- 28 readers -
  • Content Marketing Obsession Puts the Pressure on Publishers

    … request basis delivered as a PDF. Search Engine Journal is an excellent example of a well-designed, all-encompassing media kit. The Advertise page is effectively designed to segment the wide attributes of their audience, calling specific attention to the largest categories. Audience Intelligence Reports Break the Mold Just this month, the B2B…

    Relevancein Content- 16 readers -
  • Why You Only Need Real-Time Digital Marketing Tools

    … Don’t Value Data as Much as You Think Have you noticed how most marketers now take pride in being very data-driven? Well, it appears that they actually do too little with the data they have. A study commissioned by Sybase and conducted by the University of Texas found that the median Fortune 1000 company could increase its revenue by more than $2…

    Asaf Rothem/ Relevancein Content- 22 readers -
  • How eBay is Leading The e-Commerce Marketing Revolution

    … Published 4 days ago 252 I look up at the clock and realize I’ve been surfing eBay, hypnotically engaged yet directionless for the past two hours. And I realize that what began as a quick search for a ball cap has turned into much more than that—a pleasantly surprising, almost-too-conveniently constructed browsing session of everything I…

    Relevancein EMail How To's- 12 readers -
  • Content Marketing’s 3rd Era: When Guessing Isn’t Good Enough

    … as applicable to them. Remember: Content marketing without data is just content. Data allows marketers to create a repeatable, predictable strategy that’s transformative and guarantees you a voice in your buyer’s journey. To read more about big data for content marketing, check out Appinions’ latest whitepaper, “Data-Driven Content Marketing.” …

    Relevancein Content Twitter YouTube- 63 readers -
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