Data Driven Marketing

  • Data-Driven Marketing from Mad Men to Rabbit Holes

    … a new technology and what problem they’re trying to solve before they make any buying decisions. Once they know what they need, it’s imperative to have the right resources to successfully implement and manage that program. Know Why You’re Collecting Data Before You Start Data can drive marketing results in ways that were previously unheard…

    TopRank®- 16 readers -
  • Content Typologies: Give Your Readers The Stories They Want

    … Published 1 min ago 37 Brands often struggle to produce content that connects with readers in a consistently reliable manner. Your company may produce a hit story one day or two, and then go through a drought of low performing posts for the weeks that follow. This may average out to look like you’ve had a good-enough month, but your…

    Relevancein Content- 12 readers -
  • Individualized Marketing: Myths vs. Realities

    … consistent with it remains a problem. Data-driven marketing and individualization shouldn’t be driving one campaign, channel or platform at a time; it needs to be driving your entire strategy to create consistency and a true omni-channel experience. Myth: “I can get started on this next year.” Reality: As I mentioned above, 90 percent of marketers…

    Relevancein Content- 7 readers -
  • Personalization Isn’t the Future of Marketing

    Published 1 min ago 30 If you gasped at the title, don’t worry. This idea won’t turn everything you’ve heard about marketing on its head – it’ll just slightly change the lens through which you view your marketing initiatives. A recent Chief Marketer piece described the phenomena of moving from personalization to individualization.

    Relevance- 31 readers -
  • Content Marketing Obsession Puts the Pressure on Publishers

    … available through a paid third-party service. Audience Intelligence Reports are designed and optimized for direct inclusion in media kits for publishers. “Audience analytics and visualizations based on first party-sourced data will provide our publishers with a solution that keeps them informed of their user’s attributes, interests, and needs…

    Relevancein Content- 18 readers -
  • Why You Only Need Real-Time Digital Marketing Tools

    … Published 8 mins ago 38 The marketing technology vertical has almost quadrupled in the last two years. According to Chief Marketing Technologist, there were more than 1,900 vendors at the beginning of 2015 in this highly competitive industry—each offering a free trial (and the world) for those smart enough to choose it. There are so many…

    Asaf Rothem/ Relevancein Content- 23 readers -
  • How eBay is Leading The e-Commerce Marketing Revolution

    … that by crosschecking previously disparate data sets, new insights would follow. Results thus far have been staggering. Insights and models built from Customer DNA resulted in incremental sales in the first half of 2014. “Customer DNA is becoming the backbone for eBay.” – Patrick Hildebrand, Director, eBay ß Text box With enhanced data-driven marketing capabilities…

    Relevancein EMail How To's- 15 readers -
  • Content Marketing’s 3rd Era: When Guessing Isn’t Good Enough

    Content Marketing, Executive's Corner, Owned Media Published 5 mins ago | By: Larry Levy Are we entering a new era of content marketing? The question may seem absurd at first thought – after all, “content marketing” is the buzzword du jour; how can it already be time for a third era of something so new? But the truth is, content marketing isn’t new; as long as there has been marketing ther.

    Relevance- 64 readers -
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