Data Driven Marketing

  • Data-Driven Marketing from Mad Men to Rabbit Holes

    … my story on Storify! Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter. © Online Marketing Blog - TopRank®, 2016. | Data-Driven Marketing from Mad Men to Rabbit Holes | http://www.toprankblog.com The post Data-Driven Marketing from Mad Men to Rabbit Holes appeared first on Online Marketing Blog - TopRank®. …

    TopRank®- 14 readers -
  • Content Typologies: Give Your Readers The Stories They Want

    … Published 1 min ago 37 Brands often struggle to produce content that connects with readers in a consistently reliable manner. Your company may produce a hit story one day or two, and then go through a drought of low performing posts for the weeks that follow. This may average out to look like you’ve had a good-enough month, but your…

    Relevancein Content- 9 readers -
  • Individualized Marketing: Myths vs. Realities

    …-driven marketing—the strategy of collecting, connecting and analyzing large amounts of online and offline data, so that cross-channel insights can be used to create interactions tailored to each customer, at his or her point of need and in real-time. Our research showed that nine out of the 10 marketers we surveyed consider individualized marketing…

    Relevancein Content- 7 readers -
  • Personalization Isn’t the Future of Marketing

    … individualized insights to drive more meaningful marketing will begin to separate pretenders from contenders as we move into the future. The only way to make the jump, though, is to look at implementing a data-driven marketing solution. Employing a steadfast marketing automation tool will help to transform your internal marketing processes, your customer communications and your digital marketing strategy from one of personalization to true individualization. …

    Relevancein Content- 22 readers -
  • Content Marketing Obsession Puts the Pressure on Publishers

    …, these pressures have translated into real challenges for many who struggle to understand how to accurately package and present their audience demographics outside of general website traffic metrics. This is, of course, necessary to attract and land deals with major advertisers in today’s competitive content marketing landscape. To win accounts…

    Relevancein Content- 14 readers -
  • Why You Only Need Real-Time Digital Marketing Tools

    … Don’t Value Data as Much as You Think Have you noticed how most marketers now take pride in being very data-driven? Well, it appears that they actually do too little with the data they have. A study commissioned by Sybase and conducted by the University of Texas found that the median Fortune 1000 company could increase its revenue by more than $2…

    Asaf Rothem/ Relevancein Content- 20 readers -
  • How eBay is Leading The e-Commerce Marketing Revolution

    … Published 4 days ago 252 I look up at the clock and realize I’ve been surfing eBay, hypnotically engaged yet directionless for the past two hours. And I realize that what began as a quick search for a ball cap has turned into much more than that—a pleasantly surprising, almost-too-conveniently constructed browsing session of everything I…

    Relevancein EMail How To's- 6 readers -
  • Content Marketing’s 3rd Era: When Guessing Isn’t Good Enough

    … as applicable to them. Remember: Content marketing without data is just content. Data allows marketers to create a repeatable, predictable strategy that’s transformative and guarantees you a voice in your buyer’s journey. To read more about big data for content marketing, check out Appinions’ latest whitepaper, “Data-Driven Content Marketing.” …

    Relevancein Content Twitter YouTube- 53 readers -
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