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My first encounter with marketing data malpractice came at a young age. I wasn't old enough to understand what was going on at the time, but my dad loves to tell the story. As I've gotten older, the humor and timeless relevance of this anecdote have struck me more and more. It was the mid-90s. We received a piece of mail at our house addressed to Lucy Nelson.
… Practices for Nurturing B2B Marketing Qualified Leads #5 - Repurpose and redeploy what didn’t work. Failure is really just a masked opportunity. Part of being a data-informed marketer is taking information from what worked and what didn’t. If something failed to engage an audience or drive conversions, that is an opportunity to rework and improve…
… a new technology and what problem they’re trying to solve before they make any buying decisions. Once they know what they need, it’s imperative to have the right resources to successfully implement and manage that program. Know Why You’re Collecting Data Before You Start Data can drive marketing results in ways that were previously unheard…