Data Driven Marketing

  • Data-Driven Marketing from Mad Men to Rabbit Holes

    … a new technology and what problem they’re trying to solve before they make any buying decisions. Once they know what they need, it’s imperative to have the right resources to successfully implement and manage that program. Know Why You’re Collecting Data Before You Start Data can drive marketing results in ways that were previously unheard…

    TopRank®- 14 readers -
  • Individualized Marketing: Myths vs. Realities

    … Published 1 min ago 38 We live in an age of distraction, and it’s never been more difficult to capture the attention of consumers. You can do it, though – if you stop marketing and start connecting with your customers one-to-one using individualized insights. As I’ve mentioned before, individualized insights are made possible by data…

    Relevancein Content- 7 readers -
  • Personalization Isn’t the Future of Marketing

    … individualized insights to drive more meaningful marketing will begin to separate pretenders from contenders as we move into the future. The only way to make the jump, though, is to look at implementing a data-driven marketing solution. Employing a steadfast marketing automation tool will help to transform your internal marketing processes, your customer communications and your digital marketing strategy from one of personalization to true individualization. …

    Relevancein Content- 25 readers -
  • Content Marketing Obsession Puts the Pressure on Publishers

    … Published 17 mins ago 44 The obsession with content marketing and sponsored ad content has been closely examined and touted as the number one trend for marketers this year. The trend will continue to drive the surge in digital ad revenues and put the pressure on digital publishers to deliver. While more business is always a good thing…

    Relevancein Content- 15 readers -
  • Why You Only Need Real-Time Digital Marketing Tools

    … the BrightInfo research I mentioned. Instead of trying to guess which new topics to write about, wouldn’t it be better to have a tool that understands the user’s interests and then automatically, dynamically and in real-time directs the user to the most relevant gated content? It’s hard to tell what the future will look like in this very crowded marketing technology market. But I predict that only real-time solutions will be here in the end. Make sure you ride the winning horses there. …

    Asaf Rothem/ Relevancein Content- 22 readers -
  • How eBay is Leading The e-Commerce Marketing Revolution

    … you want, when you want it—almost biogenetically engineered to serve your every online shopping need—it’s because they’re built to do just that. eBay’s “Customer DNA,” the company’s central data repository and customer relationship management (CRM) center, was engineered with one specific goal in mind—to provide more personal and relevant outbound…

    Relevancein EMail How To's- 11 readers -
  • Content Marketing’s 3rd Era: When Guessing Isn’t Good Enough

    …: Companies Jump All In, But Results Decidedly Mixed This brings us up to the turn of the century, where the spread of the Internet started to rapidly change the marketing and sales model. What started as a trickle has become a torrential river, as consumers now are always-on: they could be researching your marketplace on their phone at 3 AM, or someone…

    Relevancein Content Twitter YouTube- 59 readers -
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