Data Driven Marketing

  • Data-Driven Marketing from Mad Men to Rabbit Holes

    … my story on Storify! Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter. © Online Marketing Blog - TopRank®, 2016. | Data-Driven Marketing from Mad Men to Rabbit Holes | http://www.toprankblog.com The post Data-Driven Marketing from Mad Men to Rabbit Holes appeared first on Online Marketing Blog - TopRank®. …

    TopRank®- 14 readers -
  • Individualized Marketing: Myths vs. Realities

    … Published 1 min ago 38 We live in an age of distraction, and it’s never been more difficult to capture the attention of consumers. You can do it, though – if you stop marketing and start connecting with your customers one-to-one using individualized insights. As I’ve mentioned before, individualized insights are made possible by data…

    Relevancein Content- 7 readers -
  • Personalization Isn’t the Future of Marketing

    …. Plainly, personalization as we’re used to is simply making customers numb. Personalized marketing is not dead – it’s still a viable and valuable perspective to use as a starting point. And, granted, some personalization is better than none at all. But moving your marketing strategy into the future means adapting your approach from one of personalization…

    Relevancein Content- 23 readers -
  • Content Marketing Obsession Puts the Pressure on Publishers

    … Publisher Network RevResponse released a new audience analytics tool for all publishers. Available directly in the publisher’s dashboard, Audience Intelligence Reports provide an on-demand profile of their audience with data points such as industry, job area, job level, company size and geographic location—never before seen in the space and typically only…

    Relevancein Content- 15 readers -
  • Why You Only Need Real-Time Digital Marketing Tools

    … digital marketing tools and solutions that it can be hard to grasp where to even begin shopping and evaluating, let alone making a purchase decision. Allow me to offer a starting point: For every tool that you’re going to purchase (even just to try), its output must be in real-time. There are two reasons for this real-time approach: 1. People…

    Asaf Rothem/ Relevancein Content- 21 readers -
  • How eBay is Leading The e-Commerce Marketing Revolution

    … you want, when you want it—almost biogenetically engineered to serve your every online shopping need—it’s because they’re built to do just that. eBay’s “Customer DNA,” the company’s central data repository and customer relationship management (CRM) center, was engineered with one specific goal in mind—to provide more personal and relevant outbound…

    Relevancein EMail How To's- 7 readers -
  • Content Marketing’s 3rd Era: When Guessing Isn’t Good Enough

    …: Companies Jump All In, But Results Decidedly Mixed This brings us up to the turn of the century, where the spread of the Internet started to rapidly change the marketing and sales model. What started as a trickle has become a torrential river, as consumers now are always-on: they could be researching your marketplace on their phone at 3 AM, or someone…

    Relevancein Content Twitter YouTube- 56 readers -
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