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… good that you’re simply drowning in it. Today, formal governance with respect to data and analytics is not only a necessity when it comes to keeping your head above water, it can also become a true competitive advantage as others struggle to deal with and leverage their data to make better decisions. Putting in place a central data and analytics…
For too long, marketers have taken the easy way out: emailing every campaign to their entire database. Though simple to execute, such a "batch and blast" approach no longer works in a world where each email competes with thousands of digital, mobile, and social messages. It can be nearly impossible for your email to stand out and get noticed. But there's good news.