Data Governance

Data governance is an emerging discipline with an evolving definition. The discipline embodies a convergence of data quality, data management, data policies, business process management, and risk management surrounding the handling of data in an organization. Through data governance, organizations are looking to exercise positive control over the processes and methods used by their data stewards and data custodians to handle data.Data governance is a set of processes that ensures that important data assets are formally managed throughout the enterprise.
Posts about Data Governance
  • Why Your 2015 Plan Needs To Include Data & Analytics Governance

    … functional areas. Business Intelligence: This often includes representatives from traditional business intelligence, ad-hoc analysis, shared analytics & data services, data modeling, and operations groups. Customer: This may include individuals from direct marketing, customer lifecycle management, customer loyalty, CRM, and consumer insights teams…

    David Booth/ Marketing Land- 31 readers -
  • Three Vital Steps for Effective Email Marketing

    …. Marketers need to engage every line of business to find out how and where they're getting new data; but, ultimately, database maintenance should be the responsibility of your entire organization. That means enforcing a consistent data governance program across your business and making it a regular part of staff onboarding and training…

    MarketingProfsin EMail- 4 readers -
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