Data Governance

Data governance is an emerging discipline with an evolving definition. The discipline embodies a convergence of data quality, data management, data policies, business process management, and risk management surrounding the handling of data in an organization. Through data governance, organizations are looking to exercise positive control over the processes and methods used by their data stewards and data custodians to handle data.Data governance is a set of processes that ensures that important data assets are formally managed throughout the enterprise.
Posts about Data Governance
  • Is Your Organization Ready to Utilize Big Data?

    …. In many cases, the forward vision is a collection of workarounds. Adding to the confusion are 3500+ companies offering all manner of tech solutions making similar claims, using similar language and offering similar deals. Data Governance refers to understanding data sources, having a plan for ingestion, normalization, security and prioritization…

    Marketing Technology Blog- 20 readers -
  • Why Your 2015 Plan Needs To Include Data & Analytics Governance

    … across the organization is extremely important. Beginning with a simple yet comprehensive data dictionary is a good first step, and from there, translating the organization’s business objectives into the key performance indicators (KPIs) along with the metrics, dimensions, segments, and sources of each of those data points becomes an easier task…

    David Booth/ Marketing Land- 36 readers -
  • Three Vital Steps for Effective Email Marketing

    …. Marketers need to engage every line of business to find out how and where they're getting new data; but, ultimately, database maintenance should be the responsibility of your entire organization. That means enforcing a consistent data governance program across your business and making it a regular part of staff onboarding and training…

    MarketingProfsin EMail- 5 readers -
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