Data Governance

Data governance is an emerging discipline with an evolving definition. The discipline embodies a convergence of data quality, data management, data policies, business process management, and risk management surrounding the handling of data in an organization. Through data governance, organizations are looking to exercise positive control over the processes and methods used by their data stewards and data custodians to handle data.Data governance is a set of processes that ensures that important data assets are formally managed throughout the enterprise.
Posts about Data Governance
  • Why Your 2015 Plan Needs To Include Data & Analytics Governance

    … good that you’re simply drowning in it. Today, formal governance with respect to data and analytics is not only a necessity when it comes to keeping your head above water, it can also become a true competitive advantage as others struggle to deal with and leverage their data to make better decisions. Putting in place a central data and analytics…

    David Booth/ Marketing Land- 29 readers -
  • Three Vital Steps for Effective Email Marketing

    For too long, marketers have taken the easy way out: emailing every campaign to their entire database. Though simple to execute, such a "batch and blast" approach no longer works in a world where each email competes with thousands of digital, mobile, and social messages. It can be nearly impossible for your email to stand out and get noticed. But there's good news.

    MarketingProfs- 3 readers -
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