Data Governance

Data governance is an emerging discipline with an evolving definition. The discipline embodies a convergence of data quality, data management, data policies, business process management, and risk management surrounding the handling of data in an organization. Through data governance, organizations are looking to exercise positive control over the processes and methods used by their data stewards and data custodians to handle data.Data governance is a set of processes that ensures that important data assets are formally managed throughout the enterprise.
Posts about Data Governance
  • Is Your Organization Ready to Utilize Big Data?

    … Big Data is more aspiration than reality for most marketing organizations. Broad consensus on the strategic value of Big Data gives way to the myriad of nuts-and-bolts technical issues necessary to structure a data ecosystem and bring crisp data-driven insights to life in personalized communications. You can assess an organization’s readiness…

    Marketing Technology Blog- 20 readers -
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