Data Hygiene

  • Your Email List Can Be Destructive to Email Delivery

    … Delivery? Not maintaining your data quality will compromise your deliverability. Situations that hurt your sending reputation are hard bounced emails, spam complaints, hitting traps, and your subscriber engagement rate. Start by finding out where your reputation currently stands. You can plug in your mailing IP address or domain at…

    Growmapin Affiliate EMail- 36 readers -
  • An Interview with Brad Owen, CEO of NeverBounce

    … addresses is significant. Brad and his team have found that no other factor impacts the deliverability of a brand’s email than the number of bounces their list is generating with an Internet Service Provider. Investing in list cleansing and email list hygiene is inexpensive and can produce a massive return on investment by getting your emails…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
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