Data Hygiene

  • Your Email List Can Be Destructive to Email Delivery

    … of it. Think of it this way: airport employees don’t let you board your plane unless you clear security. Don’t let any lead through your entry point until it passes validation. Too many rotten email IDs will destroy your list. The post Your Email List Can Be Destructive to Email Delivery appeared first on GrowMap. …

    Growmapin Affiliate EMail- 23 readers -
  • An Interview with Brad Owen, CEO of NeverBounce

    … Years ago, we wrote about a new genre of email list cleansing tools. For years, it was common for companies to purchase email lists to market to prospects. It was a risky practice, often getting the sender – or even the email service provider – blocked from sending additional emails. For Internet Service Providers, it was a fairly easy thing…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
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