Data Hygiene

    • An Interview with Brad Owen, CEO of NeverBounce

      Years ago, we wrote about a new genre of email list cleansing tools. For years, it was common for companies to purchase email lists to market to prospects. It was a risky practice, often getting the sender – or even the email service provider – blocked from sending additional emails. For Internet Service Providers, it was a fairly easy thing to detect since lists were typicall ...

      Douglas Karr/ Marketing Technology Blog- 12 readers -