Data Hygiene

  • Your Email List Can Be Destructive to Email Delivery

    … Delivery? Not maintaining your data quality will compromise your deliverability. Situations that hurt your sending reputation are hard bounced emails, spam complaints, hitting traps, and your subscriber engagement rate. Start by finding out where your reputation currently stands. You can plug in your mailing IP address or domain at…

    Growmapin Affiliate EMail- 32 readers -
  • An Interview with Brad Owen, CEO of NeverBounce

    … Years ago, we wrote about a new genre of email list cleansing tools. For years, it was common for companies to purchase email lists to market to prospects. It was a risky practice, often getting the sender – or even the email service provider – blocked from sending additional emails. For Internet Service Providers, it was a fairly easy thing…

    Douglas Karr/ Marketing Technology Blog- 20 readers -