Data Index

  • The Cause and Staggering Consequences of Data Issues

    … Over half of all marketers believe that dirty data is the biggest obstacle at building a successful marketing program. Without quality data or incomplete data, you’re missing the ability to accurately target and communicate with your prospects. In turn, this leaves a gap in your ability to ensure you’re meeting your sales team’s needs as well…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
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