Data Journalism

  • Survey Research: 6 Do’s and Don’ts for Content Marketers

    … If you’ve spent a bunch of time reading things on the internet these past few years, you might have noticed the increasing prominence of the infographic. By turning survey research into a tight, image-heavy narrative, content marketers have been capturing readers’ attention by packaging exclusive data into a format that takes advantage…

    The Content Strategistin Content- 10 readers -
  • 5 Companies Creating Dynamic Content With Their Own Data

    Plenty of publishers and brand publishers use data to create unique pieces of content—that’s nothing new. Often this data comes from outside sources: research firms, public institutions, big data companies, etc. But what about all the fascinating data you have within your own company? Brands can now track and collect data to answer all sorts of questions, but most of the time ...

    Celine Roque/ The Content Strategist- 29 readers -