Data Management

  • What should be Your Digital Marketing Strategy in 2017

    … new strategies that have a good chance of succeeding. Although marketers don’t do this directly, they outsource data management services to be able to handle such a volume of information and make the most of it. Mobile Marketing The number of mobile users is growing rapidly. There are a lot of people who solely browse the web via their phone…

    ppc.orgin Social Paid Search Mobile- 12 readers -
  • Attribution and Measurement  is Creating a Data Management Arms Race

    … David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, and has for years has participated in the industry’s obsession with linking consumer location and behavior. An average consumer spends nearly three hours per day on his or her mobile device or devices, according…

    Street Fight- 14 readers -
  • Data Quality and Analytics – Optimize What Goes In, Benefit from What Comes Out

    … Generating accurate visualizations of the performance of a business takes accurate information. Businesses with multiple systems and large stores of data often struggle with: Duplicate, yet inconsistent information Out-of-date records Junk data, including falsified, or unverified content Missing information If you can scrub your data…

    Relevance- 33 readers -