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David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, and has for years has participated in the industry’s obsession with linking consumer location and behavior. An average consumer spends nearly three hours per day on his or her mobile device or devices, according to a March 2017 comScore study, not i ...
… Generating accurate visualizations of the performance of a business takes accurate information. Businesses with multiple systems and large stores of data often struggle with: Duplicate, yet inconsistent information Out-of-date records Junk data, including falsified, or unverified content Missing information If you can scrub your data…