Data Management

    • Attribution and Measurement  is Creating a Data Management Arms Race

      David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, and has for years has participated in the industry’s obsession with linking consumer location and behavior. An average consumer spends nearly three hours per day on his or her mobile device or devices, according to a March 2017 comScore study, not i ...

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