- Our Blog
Both digital retailers and brick & mortar stores are always on the hunt for new and innovative ways to capture more leads and convert them into paying customers. To say this is a big challenge would be an outrageous understatement, as the advent of the internet has made competition fiercer for every industry imaginable.
… Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. Here, they say, we can have the “golden record” for our customers. In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem — it’s just not true. Gartner…
… to advertisers for a given period and price. Real-Time Bidding (RTB) – is a means by which advertising inventory is evaluated, purchased and sold on a per-impression basis without manual user intervention. The buying platform and selling platform negotiate with one another to sell the impression as it becomes available. Data Management Platform (DMP…