Data Management Platform

  • 7 Reasons Why Lead Forms are Dead

    … forms. Not only will the overall look of the interactive lead form stand out in a person’s mind, but the actual experience (the assessment, the trade-appraisal, the quiz, the game, etc.) is memorable and something that your competitors probably aren’t doing…. yet. 6. Static Lead Forms Can’t Capture the Amount of Data Digital Marketers Need What…

    Marketing Technology Blog- 17 readers -
  • The Myth of the DMP in Marketing

    … Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. Here, they say, we can have the “golden record” for our customers. In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem — it’s just not true. Gartner…

    Marketing Technology Blog- 28 readers -
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