Data Management Platform

  • 7 Reasons Why Lead Forms are Dead

    … they’re pretty well dead. As I’ve mentioned in previous articles, interactive media is becoming far more popular amongst retailers (both digital and brick & mortar), and it’s quickly replacing the need for lead forms. Still, you might be asking yourself “If retailers are still using static lead forms, why do you consider them dead?” Here are 7…

    Marketing Technology Blog- 17 readers -
  • The Myth of the DMP in Marketing

    … Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. Here, they say, we can have the “golden record” for our customers. In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem — it’s just not true. Gartner…

    Marketing Technology Blog- 30 readers -
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