Data-Management Platforms

  • People-Based Marketing: How to Reach Customers Across Screens and Devices

    …. This is why data-management platforms are on the rise. Brands are able to gather first-party deterministic cross-device data and aggregate it in a DMP, which gives way to better audience targeting and personalization without needing to pursue a degree in data science. These tools are user friendly enough that they can be democratized for non-data personnel…

    Inside Facebookin How To's- 21 readers -